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Cracker Barrel will go back to old logo after conservative backlash

The country-themed restaurant chain reversed itself a day after it tried to reassure customers that its values didn't change in the branding decision.

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by Anonymousreply 15August 27, 2025 2:24 PM

Being discussed here:

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by Anonymousreply 1August 27, 2025 4:52 AM

And here:

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by Anonymousreply 2August 27, 2025 4:53 AM

Time for some clever t-shirts.

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by Anonymousreply 3August 27, 2025 5:12 AM

But what about the interiors’ decor? I believe they’re done up like Little House on the Prairie, with pot belly stoves, old trunks, pitchforks on the wall, etc. That was all to be replaced with a sleeker, more modern design, too.

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by Anonymousreply 4August 27, 2025 5:14 AM

Muricans are crazy.

by Anonymousreply 5August 27, 2025 5:56 AM

What's with this logo? Why are people so pissed off about the new logo...and what was so great about the old logo?

by Anonymousreply 6August 27, 2025 6:04 AM

The snobbish CEO ran her mouth on tv and that pissed customers off. Very condescending.

Cracker Barrel is big with church-going black folk.

by Anonymousreply 7August 27, 2025 6:09 AM

Such woke hysterics!

So much virtue signaling!

by Anonymousreply 8August 27, 2025 6:13 AM

"Performative outrage" from the online influencers. No one really cared about a logo change until someone got online and began howling. Then the snowball rolling downhill effect began. Then the MSM began to treat the performative outrage of those online as an actual "News" story. And on and on it went.

This is the reality of America in 2025. Something as inane as the changing of a corporate logo can occupy the minds of so few with so much power to sway public taste. Honestly, the company kept the name, it just removed the "cracker and the barrel - big deal.

by Anonymousreply 9August 27, 2025 10:32 AM

R6 asked the questions I was coming here to post. I don't understand any of the outrage.

R9 - that's a great synopsis. Confected outrage coming from the group who constantly accuse everyone else of being continually outraged all the time. So boring.

by Anonymousreply 10August 27, 2025 10:49 AM

I’m glad your long national nightmare is over.

by Anonymousreply 11August 27, 2025 10:57 AM

Do we do Datalounger People really care about this slop Emporium?

It’s like the Walmart of chain restaurants.

by Anonymousreply 12August 27, 2025 11:06 AM

I never knew Cracker Barrel was big with black folks. The aesthetic is so rural…and frankly white…to me. Plus they are located along interstates mostly outside of metropolitan areas.

I can see the, wanting to modernize given their boomer customer base will die off and I don’t think depression era nostalgia is a big thing anymore with a younger crowd.

by Anonymousreply 13August 27, 2025 11:20 AM

Just a footnote on words: Knowledge of the term "cracker," in its meaning of a poor white, is not as widespread as its users appear to think it is. (I have a longtime interest in words and their usage and so on, and had never heard of this meaning until just a couple of years ago.) This usage currently seems to be centered in Florida? The South more generally? I don't know; but it's worth mentioning as probably contributing somehow to this kerfuffle about the Cracker Barrel logo. Are some people really construing the old logo as intentionally showing a "Cracker" (poor white) next to his barrel, while others (the originators and the majority of others) just see it as a rural type sitting next to a barrel of crackers?

See the third definition ("n.3") at the link.

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by Anonymousreply 14August 27, 2025 1:27 PM

I'm glad the president found time in his busy schedule to weigh in on this important issue. For sure that will bring down the price of groceries and end the wars overseas.

by Anonymousreply 15August 27, 2025 2:24 PM
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