Cracker Barrel admits it 'could've done a better job' after new logo backlash

They should have gotten rid of the cracker and kept the barrel.

I would’ve gone with “The Barrel Crack’d”!

The rebrand was stupid. The people who eat at cracker barrel do not like change

The old decor sure wasn't to my taste but I can understand the appeal. Fans of the place saw it as familiar, warm, cosy.

However, the new decor is just all wrong. It looks like it was decorated by IKEA.

The backlash over the new "wake" logo is complete stupidity.

Now WAKE means anything a MAGAT doesn't like.

Expensive eggs are WAKE. A toilet that doesn't flush is WAKE. A big tornado that hits my 12 foot wide mobile home and tosses it into the air is WAKE. My Chevrolet is WAKE, it won't start. My wife is WAKE. She won't suck my cock. This food at Cracker Barrell is really awful, really. Horrible Tastes like shit.

Must be WOKE

If you waste even two seconds of your life being upset about this, GO FUCK YOURSELF.

The world is burning. The middle class is gone. The president is a fat fucking criminal. Civil society is collapsing. Oreos taste like shit now. Nobody gives a goddamn about a sign outside a chain restaurant.

Seriously, every last motherfucking one of you. IT. IS. A. LOGO.

Can someone post a link to the new decor? The logo looks like a downmarket Denny's.

Rebranded name

Barrel of Deplorables

I can’t believe people care about this.

How exactly is the new logo “woke”?

Some are people need a life

It just looks corporate.

r10 Just theorizing without any opinion on the matter: Showing an arguably smirking white rustic might have been identified as off-putting to some by the corporation focus group, so [italic]not[/italic] including him would be a gesture towards inclusiveness and sensitivity (I'm trying to channel focus groups and their phraseology).

[quote]How exactly is the new logo “woke”?

When someone constantly bitches about "woke" this and "woke" that, you are looking at someone with way too much time on their hands.

Nobody on the left uses the word woke.

Barrel of Crackers

[quote] The backlash over the new "wake" logo is complete stupidity.

[quote]Now WAKE means anything a MAGAT doesn't like.

[quote]Expensive eggs are WAKE. A toilet that doesn't flush is WAKE.

WTF?

What started the whole thing was the snobbish CEO being so condescending on television about this.

[quote] Nobody on the left uses the word woke.

Woke was invented by the Left, you moron.

They’re restoring the original slogan, “No Coloreds Allowed.”

The left never used the term woke for "anything I don't like and want to blame on someone else"

[Quote] Woke was invented by the Left, you moron.

And destroyed by the Right

R6 needs to hang out with these people and cool his jets.

Deplorable Barrel

[quote] The world is burning. The middle class is gone. The president is a fat fucking criminal. Civil society is collapsing.

The toppling of Cracker Barrel is part of all that collapsing.

R20

Also included in this is that Steak n Shake has lost its mind and gone full magat in a transparent attempt to gin up business. Hilarious.

R26, a company understanding who its customers are, unlike Cracker Barrel, is a positive thing for them.

R3: Their clientele is literally dying off and their sales haven't grown in years. Much of their competition is similarly geriatric, like cafeteria chains that used to be popular in the South and are now dying out themselves.

R27 I don’t think S n S’s clientele was partisan, but it will be now.

Good point. What are cafeteria chains? I have never heard of them before @R28

What's going on at Steak N Shake? I used to go there as a kid when I visited my family. Great burgers and shakes - what are they up to?

R30: Do you ever travel? Cafeterias chains used to exist all over the country in the late 20th century. They still do in the South.

[quote]What's going on at Steak N Shake? I used to go there as a kid when I visited my family. Great burgers and shakes - what are they up to?

They're selling burgers and shakes.

— with a side of hate.

[quote]Nobody on the left uses the word woke.

Oh really?

[quote]Also included in this is that Steak n Shake has lost its mind and gone full magat in a transparent attempt to gin up business.

I love what they're doing.

"We have made a commitment to remove seed oils from our restaurants. We are working with our various suppliers to achieve this goal. Some changes, such as switching to the use of butter, will be implemented quickly. Others will take more time, such as altering the recipe of our buns, which contain seed oils. Our fries, onion rings and chicken tenders are now cooked in 100% beef tallow in our restaurants. The beef tallow has no additives, preservatives, or chemicals. However, we are just beginning since manufacturers are currently par-frying these products with vegetable oil prior to freezing and shipping them to us. Making frying oil tallow again was just our first step. In the spirit of transparency, we will continue to update you as we pass important milestones on our journey."

"Updates On March 13, 2025, we announced that as of April 2, we will begin using 100% Grade A Wisconsin butter, sourced from a family farm, to replace the current buttery blend, which contains seed oils. The buttery blend is currently used on select burgers and sandwiches. This change will be made in all of our restaurants."

Yes I but not in the south @R32

It really cannot be stressed enough that the biggest, most overly sensitive snowflakes in the entire world are white conservative Christians. The persecution complex that they possess at a baseline is outrageous in relation to the level of privilege and entitlement that they enjoy at all times.

They routinely lose their shit over LOGOS CHANGING. Think about how charmed one's life must be in 2025 to have outrage to spare over the signage at your local chain restaurant changing designs. They live in a constant state of mass hysteria.

Complete fucking lunatics, every last one, and they're running the asylum.

I just checked and discovered that Gray Brothers, which was well known in the Indianapolis area as a famous sit-down cafeteria, closed for business in early June! I guess their prices got a bit high. Shame, they'd been in business since the 1940s, my great-grandparents loved going there for family dinners.

I never heard of cafeteria restaurants but now I want to go to one. Are there any in Virginia or North Carolina?

[quote]I never heard of cafeteria restaurants

That's impossible to believe.

They were popular decades ago, most are long gone. My family in Texas used to dine at Furr’s, Wyatt’s, Luby’s and one other place I can’t remember. I was always told to say no to desserts, keep sliding the tray left, because we lived on a tight budget. I also find it hard to believe, did you live a sheltered life?

Maybe @R42 but I haven’t spent a lot of time in the Midwest or south. Cafeterias aren’t a thing in nyc

I’m R43

R36 that trend following is part of it but not what I’m talking about. But you knew that.

Is there anything more annoying than posters who use the tired, cringy, "but you knew that"?

[quote]That's impossible to believe.

You sound a smidge out of touch, dear. It's not 1948 anymore. In most areas of the US these kinds of businesses haven't been seen in several generations, if ever. You might as well be speaking of boarding houses or music halls. Most people alive today haven't any point of reference for these things outside of books or old movies.

I fondly remember the Black ladies behind the buffet at Morrison's in Central Florida, where I grew up in the 1960s. They wore grey uniforms with white aprons and little white hats. Several of them would wander about the dining room, seeing if customers needed refills by saying, "Mo tea?"

[quote]Is there anything more annoying than posters who use the tired, cringy, "but you knew that"?

A faggot like you, yes. 👍

[quote]Woke was invented by the Left, you moron.

Look up George Floyd, r18.

[quote]Their clientele is literally dying off

Bullshit.

R51 is a moron.

Such projection, r53.

[quote]The term "woke" originated in African American culture as a call to be alert to racial and social injustice, with early uses appearing in the 1930s in protest songs like Lead Belly's "Scottsboro Boys". The phrase gained wider traction in the 2000s, notably through Erykah Badu's music, and then exploded into mainstream awareness with the Black Lives Matter movement in 2014, eventually being co-opted by political discourse and turned into a pejorative by some

R40, if you can find a Piccadilly Cafeteria, go there. They used to be great.

Has a rebrand ever turned things around for a company?

[quote] The rebrand was stupid. The people who eat at cracker barrel do not like change

They are also dying off. If they are going to survive, they need to attract new customers.

I find this 'outrage' so infantile. I'll move along scratching my head.................

Cracker Barrel surrenders to the online rage machine:

Oh yay, they're bringing back the old white man.

Forget that old cracker in the rocking chair! I'm out of work and can start right away!

[quote]Oh yay, they're bringing back the old white man.

But please, no black people or Native Americans!

KKKracker Barrel

Friendly’s will now be called Cunty’s

I'll bet theri sales decline anyway. Their customers are dying.

In bad neighborhoods it’s called: Assaultine’s

The new logo did suck, but not because of "wokeness". That position pleases no one in this ridiculous outrage battle, but it's what I think is correct.

Calling a logo "woke" is batshit fucking insane. 10 years ago we'd be laughing at these nutcases. Now we're surrounded by them.

Nothing is normal anymore.

Another business capitulates to the fury of the radical right. Doesn't anyone have the balls to stand up to them?

[quote]Cracker Barrel said late Tuesday it's returning to its old logo after critics — including President Donald Trump — protested the company's plan to modernize. In a post on its website, Cracker Barrel said it will retain its old logo, which features an older man in overalls sitting next to a barrel and the words “Old Country Store.”

Power to the people.

I’ve been seeing videos taken after the rebranding announcement that show various Cracker Barrel restaurants with near empty parking lots and the people recording them pointing out how many more cars there usually were there. I guess it was more than anecdotal and the company had to make a fix quick.

[quote]Another business capitulates to the fury of the radical right.

Meanwhile, Uncle Ben's, Aunt Jemima, Land O Lakes, Cream of Wheat, Mrs. Butterworth's. Eskimo Pie, Dixie Beer...all had to change their labels and/or names because of the fury of ...?

[quote]They were popular decades ago, most are long gone. My family in Texas used to dine at Furr’s, Wyatt’s, Luby’s and one other place I can’t remember. I was always told to say no to desserts, keep sliding the tray left, because we lived on a tight budget. I also find it hard to believe, did you live a sheltered life?

I remember going to Wyatt's as a kid. Luby's is still hanging on. There's one near me.

Our long national nightmare is over

Let’s be more woke. Release the Epstein Files, pedophile.

There is this one repug in one of my FB groups and he was fucking enraged by the new logo.

It was laughable. He went into this rant about Christians not wanting to eat there anymore because of their woke logo.

First of all, Jesus was the OG woke dude. Second, it’s a stupid logo. Would crack whore barrel changing their logo to a swastika make you feel better, you poor, persecuted white boi?

I’ve never eaten at a Cracker Barrel. I’m just assuming the food is nasty

I’m still confused about how the new logo is apparently woke. It’s not like it has a bunch of Black, Hispanic, and Asian people all over it

[quote]I’m still confused about how the new logo is apparently woke.

I’m not sure if you’re being serious The “woke” part was the removal of Uncle Herschel sitting by the barrel.

CB used to have biscuits to die for, brought to your table while you were waiting for your food. But, like Panera bread, they changed to outsourcing frozen bread that they just heat up, instead of bakers being employed.

[Quote] Meanwhile, Uncle Ben's, Aunt Jemima, Land O Lakes, Cream of Wheat, Mrs. Butterworth's. Eskimo Pie, Dixie Beer...all had to change their labels and/or names because of the fury of ...?

Of all Americans. No one will buy products with openly racist symbols on them

[Quote] I’m not sure if you’re being serious The “woke” part was the removal of Uncle Herschel sitting by the barrel.

How does removing the guy and the barrel suddenly make it woke? They were obviously just trying to modernize its image.

[quote]Of all Americans. No one will buy products with openly racist symbols on them

Bless your heart.

Even the family of Aunt Jemima and co were outraged that their relatives were taking off the packaging. This was during the George Floyd nonsense. Wouldn’t fly today.

Now fire the Cluster B CEO AWFUL who made it happen. She can commiserate with the other failed AWFUL Alissa Heinerscheid of Bud Light fiasco fame.

BRING BACK SAMBO'S.

Newsom's office is taking credit for Cracker Barrel reverting to the old logo.

Who the fuck cares? The old logo looks like cheap ass old-school Microsoft clip art. The redesign of the dining rooms was long overdue. Imagine the filth on all those things hanging next to the tables. The whole "scandal" is fucking stupid.

They're only delaying the inevitable. This was probably a too-quick jump-start in terms of a rebrand. They will eventually have to rebrand to capture the younger generation of customers. For now it's probably wise to keep the status quo, with all the reactionary cultural warring going on in the US right now.

I want Dylan Mulvaney and Elliot Page to do a series of national Cracker Barrel commercials... and I want to fill a room with all of these famous Maggots and force them all to watch those commercials, and watch the blood pressure in the room skyrocket.

This country is ridiculous. The problem with CB isn’t the logo or even the stores. It’s that their food is all frozen dreck now. But let MAGA flock their in clogged-artery droves now that they have “won” against “woke.”

[quote] Woke was invented by the Left, you moron.

Then co-opted by the far-right...just like disco music.

Yes. They could have done better with the cheap publicity trick.

Still a shitty restaurant.

Their mascot, "Uncle Herschel". I'm assuming crackers don't know that Herschel is usually a Jewish name.

I ate there once or twice. All their food is heavy like a rock in your gut and/or deep fried.

I have no idea why people go there if there's anything else available.

New Logo is so fucking ugly and plain....I hope they fired lots of people over this

R76, you’ve got the makings of a good bumper sticker there: Jesus was the OG woke dude.