The corporate obsession with Dylan Mulvaney continues.
Bud Light received widespread scorn and derision recently for making transgender activist Mulvaney a spokesperson.
"Meet NIKE WOMEN'S Newest Ambassador...a biological man," wrote influencer Oli London, sharing Mulvaney's video clip of her wearing Nike's gear.
Mulvaney announced her new sponsorship deal to her 1.7 million Instagram followers on Wednesday via her stories and grid. "Alert the media—I'm entering my workout era," she wrote as she posted a number of pictures and videos of her wearing the sports bra.
The comments section on Mulvaney's Instagram post was overwhelmingly positive, as her fans sent compliments and messages of support. Twitter, on the other hand, saw a great number of people, including London and Gabriel, criticizing her and Nike.
"Nike using a man to promote women's clothing is par for the course for a company who sponsors a BLM cop-hater and uses Chinese slave labor to make their products to begin with..." wrote comedian Tim Young.
British journalist and reality TV star Sophie Corcoran brought up another sponsorship deal Mulvaney had with Tampax in her assessment of the situation. "Nike women and tampax are now sponsoring Dylan Mulvaney," she wrote.