[bold]Barry Diller Headed 2 Hollywood Studios. He Now Says The Movie Business Is Dead[/bold]
Barry Diller made his name in the film industry as the chairman and CEO of two Hollywood studios, Paramount Pictures and what was then 20th Century Fox. Now, he is declaring the industry dead.
"The movie business is over," Diller said in an exclusive interview with NPR on the sidelines of the Allen & Company Sun Valley Conference, a media and technology conference in Idaho. "The movie business as before is finished and will never come back."
Yes, that has to do with a substantial decline in ticket sales and the closure of movie theaters during the coronavirus pandemic. But Diller, the chairman and senior executive of IAC, a company that owns Internet properties, said, "It is much more than that."
According to Diller, who ran Paramount and Fox several decades ago, streaming has altered the film industry in substantial ways, including the quality of movies now being made.
Last year, several media conglomerates, including Disney and WarnerMedia, decided to debut new releases in movie theaters and on streaming services simultaneously. That was a radical change, and theater chains protested it.
"There used to be a whole run-up," Diller said, remembering how much time, energy and money studios invested in distribution and publicity campaigns. The goal, he said, was to generate sustained excitement and enthusiasm for new movies. "That's finished," he said. The way companies measure success is also different, according to Diller.
"I used to be in the movie business where you made something really because you cared about it," he said, noting that popular reception mattered more than anything else.
During Diller's tenure at Paramount in the late 1970s and 1980s, the studio released movies like Saturday Night Fever. But since then, he has been known for his work in television. He helped create the Fox TV network, for example. Now at IAC, he's more closely associated with internet ventures, including the Daily Beast.
Today, streaming is a multibillion-dollar industry, and competition among companies for content and customers is fierce. Diller pointed to Prime Video, Amazon's streaming service, as an example of how incentives in the entertainment business have changed. In May, the company announced plans to buy MGM for almost $8.5 billion.
"The system is not necessarily to please anybody," Diller said, suggesting Prime Video's primary purpose is to get more customers to sign up for Amazon Prime. "It is to buy more Amazon stuff. That's not a terrible thing. It just doesn't interest me."
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