[quote] That is ridiculous. If that's the case, then why have a cover letter? Is it not the purpose of the cover letter to go over the highlights of the resume and point out the ways in which they are applicable and beneficial to the job in question? If you have to do that in your resume now, then WTF are you supposed to put in a cover letter?
You should still do the cover letter, for the reasons you described.
But as I said in R7: There are ZERO human beings looking at your resume in Round One (and likely Round Two) of the application process. They're all using electronic systems to scan in your resume.
The ONLY way you get past that gate is to make sure that for THAT submission, you have as MANY of the keywords from the job posting as you can cram into your resume (and as many as you can cram that make sense). It's a pain to do, but without it, no matter how great the cover letter is, your resume immediately goes to File 13.
What I'm saying is different from the cover letter. Just print out any job listing, and highlight as many terms as possible. This is a short job listing:
We are seeking a highly organized and responsible office manager to join our growing organization. In this position, you will be responsible for managing the day-to-day operations of our organization to keep it running smoothly. You will develop organizational processes and systems for office personnel including filing, billing, accounts payable, payroll and scheduling.
Manage Scheduling
Organize office operations and procedures; ensure these procedures are being followed by staff
Ensure that all items are invoiced and paid on time
Assist in the onboarding process for new hires
So from the above, I'd put in as many words as I could. Not things like "assist" but words like onboarding, operations, procedures, scheduling, billing, accounts payable, etc. Once scanned, that system will search for those terms and if there's a certain percentage of them in your resume then hooray, you go on to the next step.
I didn't know this and was pissed when I found out, but it's how these damn online application systems work these days.