Article from NY Daily News:
Contrary to popular wisdom, says Evan Shapiro, the millennial generation would love to watch TV.
“The problem,” he says, “is that the TV industry doesn’t give them anything they want to see.”
He’s hoping to change that, starting today, with a new network called Pivot that’s aimed entirely at the generation that started coming of age around the turn of the century.
Shapiro is Pivot’s president.
Because one accurate stereotype of millennials is that they are tech-savvy, he says, Pivot invites potential viewers to get acquainted through www.pivot.tv and an app.
More traditionally, it is available on Dish TV, DirecTV and Verizon FiOS, among other places.
Viewers will see a mix of entertainment and talk programs.
[italic]The first scripted show is “Please Like Me,” a half-hour comedy by Australian writer/actor Josh Thomas. It’s a slice of his own life, filmed in a style not designed at all for the five-second attention span all millennials are said to possess.
In the first episode, Josh loses his girlfriend, discovers he might be gay and learns his mother has tried to commit suicide.
As he deals with all this, we see him walking slowly down corridors, or just sitting in silence.
“There was talk of making an ‘American’ version,” Thomas says. "But Pivot liked it just the way it was. It’s not a show where I tell jokes. The humor comes out of the situations, and they have to be real. So when we’re in the hospital, there’s a lot of sitting around. Hospitals are boring."[/italic]
The first episode is available on the Pivot website; the six-episode first season will air Thursday starting at 8 p.m.
Other new programs on Pivot will include “TakePart Live,” a daily talk show premiering Thursday at midnight with hosts Jacob Soboroff and Cara Santa Maria, both Huffington Post veterans.
On Sept. 14, Pivot will premiere the docu-series “Jersey Strong,” about Bloods and Crips in Newark, and the talk show “Raising McCain” with Sen. John McCain’s daughter Meghan.
The channel will feature original programming on Saturday nights and movies on Sunday. Those films are likely to include “An Inconvenient Truth,” “The Help,” “Contagion” and “Lincoln" — all made by Pivot’s parent company, Participant Media.
It will also run the series “Friday Night Lights,” starting Friday.
As this lineup suggests, Shapiro thinks millennials like to discuss social and political issues and get involvedin the world around them.
“People say this is a generation of navel-gazing narcissists,” he says. “Nothing could be further from the truth. This is a generation that’s past arguments about gender equality or same-sex marriage or race.
“It’s a generation that’s aware, involved and wants to make the world better. It’s the next greatest generation.”