“We need new leaders,” she said in her launch video. “Because the same people in D.C. who got us into this mess are not going to be the ones to get us out of it.”
Whether she intended it or not, the 39-year-old McMorrow started a trend of Democratic outsiders end-running party leaders to launch their campaigns, sometimes in explicit opposition to them. The movement is fueled by a crisis of confidence among Democratic voters in their own party, which is giving encouragement to the types of nontraditional candidates who have been walloped by leadership-aligned rivals in the past.
Altogether, ahead of the 2026 midterm elections, the moves have created a number of crowded and competitive-looking Democratic Senate primaries — contests that have often seen party leaders leap in to anoint favorites in recent years.
The DSCC has not endorsed in any competitive Senate primaries so far, though Sen. Kirsten Gillibrand, D-N.Y., who chairs the committee, has not ruled out doing so.
Sen. Adam Schiff, D-Calif., who serves as a DSCC vice chair, said the committee would only intervene in primaries if it was necessary to stop a politically toxic candidate.
Even as the DSCC remains officially neutral, it is not uncommon for leaders to work behind the scenes to steer donors and party support to preferred candidates in an effort to head off contested primaries in key races. That strategy is facing new headwinds.
McMorrow has said she won’t vote to re-elect Sen. Chuck Schumer, D-N.Y., as the Democratic leader.
Another Democratic strategist advising Senate candidates said that the 2026 primaries will boil down to three questions: “Are you cool? Can you fight? Can you inspire people?”
The Democratic strategist, added that party elites lost credibility with their base after the events of 2024.
“Democrats saw their party leaders telling them in 2024: ‘Biden’s gonna win; Trump’s a fascist; Don’t worry, we got this,’” the strategist said.
Democratic Rep. Alexandria Ocasio-Cortez, who was first elected in 2018, said she sees echoes of that environment in primaries across the country, including Zohran Mamdani's mayoral primary win in her city.
“There are definitely elements to this moment that remind me of the conditions that existed in the country — and the general sentiment and mood — when I was elected,” Ocasio-Cortez said. “These are conditions that an outside candidacy could have the most momentum.”
“Where the electorate is is that they want to support Democrats who are bold, who are standing up, who are fighting against the administration,” she added. “I don’t think the general electorate is looking for permission from elected leaders to vote for someone or not.”
Some Democratic operatives noted that the numerous Senate primaries may be a product of the broader political environment.
“You can have the absolutely most respected leadership and the national leadership could be held in super high regard, and it is still hard to stop people from running for office under those kinds of political circumstances,” one Democratic strategist said, noting the wave of candidates who leapt into congressional races in response to Trump's previous election win.
And Democrats broadly do not view these primaries as problematic.
Democrats are optimistic that they can make a real run for the Senate majority, despite their competitive primaries. Indeed, some in the party say leaders should welcome primaries at a time when the Democrats are in the “wilderness” and voters are hungry for a change.
“People are mad we lost the last election, people are frustrated with the party’s response,” said veteran Democratic strategist Mike Nellis, who is working with McMorrow's campaign. “Fairly or unfairly, the establishment is the least popular it’s been in my career — two decades.”
“To me, primaries are good … We should stop being afraid of a little bit of Democratic infighting,” Nellis said. “Democrats are going to have to figure out who we are and what we stand for.”