Malle, the daughter of Murphy Brown actress Candice Bergen and Oscar-nominated director and screenwriter Louis Malle, joined Vogue in 2011 as its social editor, after contributing to the publication for a number of years. She also hosts The Run Through with Vogue podcast.
“I believe that warmth, joy, experience, and keen vision are what Vogue will thrive on through the years ahead,” Wintour said in a statement. “At a moment of change both within fashion and outside it, Vogue must continue to be both the standard-bearer and the boundary-pushing leader. Chloe has proven often that she can find the balance between American Vogue’s long, singular history and its future on the front lines of the new. I am so excited to continue working with her, as her mentor but also as her student, while she leads us and our audiences where we’ve never been before.”
“I’ve spent my career at Vogue, working in roles across every platform — from print to digital, audio to video, events and social media,” Malle added. “I love the title, I love the content we create, and I love the editors who create it. Vogue has already shaped who I am, now I’m excited at the prospect of shaping Vogue. I look forward to embedding myself even more fully across print, video, and events — fostering the true cross-platform plurality that our audience craves and demands.”
Her promotion suggests that Wintour intends to place more a digital focus on Vogue moving forward, a strategy consistent with Condé Nast CEO Roger Lynch’s vision for the company, which includes growing video and digital advertising revenue, while managing the decline of print.
“You have got to separate what consumers want and what advertisers want, because what we’ve seen on the consumer side is pretty strong demand for print magazines,” Lynch told THR in 2022. “Print advertising had been in decline — well, it’s actually up for us this year. We don’t think that it’s a growth business going forward. The vast majority of our readership is on digital rather than print.”
Malle’s elevation comes just a few months after Wintour elevated another protege, Mark Guiducci, to be global editorial director of Vanity Fair. Guiducci, a veteran of Vogue, now oversees Vanity Fair’s global output.
