Mormon Crumbl Cookie founder comes OUT

His parents outed him when they named him Sawyer.

That’s the way the smelled cookie crumbles.

I’ve been watching videos on TikTok before this by gay men describing in various ways how gay he is.

crumbl cookies is like a panopticon dystopia for its workers

Is he covered in Vaseline?

[bold]This[/bold] guy had to [bold]come out??[/bold]

It's amazing what people will [italic]blind[/italic] themselves to.

[quote] Is he covered in Vaseline?

Why do you ask?

Who???

Great... I guess but Crumbl still sucks. I guess he does too?

Is he an ex-Mormon now?

Good for him, but Is anyone really THAT shocked or surprised?

First Sherman, now his son Sawyer. Guess it does run in the family.

Bitch can contour!

Crumbl cookies are disgustingly sweet and barely baked. Sometimes they're basically raw inside.

And when I sweet, here's an example. One of this week's Crumble cookies is the cookies and cream oreo milkshake cookie. 800 calories and 87 grams of sugar per cookie. That's the equivalent of 3/8 cup of sugar in a cookie.

Of course they are large cookies, so you shouldn't be eating a whole one. But how many people do you think don't eat a whole one over the course of the day they purchased it?

They became popular with Mormon women because this guy is Mormon and a special cookie was viral marketed as a fun replacement for the sugary caffeinated drinks they're not supposed to drink. But in the end it's the same as the vile sugar bombs at Starbucks - sugar, sugar, sugar. So much sugar.Ugh.

Those Crumbl cookies have at least 1000 calories each.

I'm not sure what kind of harassment he faced on TikTok, but here's a sampling of comments from an r/UtahInfluencerDrama thread about him a few months ago. These were inspired by the many ab selfies he posted on Instagram during a family vacation. And remember, some of these commenters are active Mormons, a group that's normally either blind to extreme cookie-sniffing or studiously ignores it.

[quote]He’s clearly fighting coming out of the closet, and with a $2.5 billion transaction coming up, and his new house almost complete in the Riverwoods, I’m getting Gay Great Gatsby vibes.

[quote]This is a gay man

[quote]He doesn’t need to come out of the closet tho. Like he’s gay. You know what I mean. He doesn’t need to announce it because its so apparent

[quote]The target audience for completely waxed, pale, lean male selfies is not women, I feel confident in saying.

[quote]When you post on IG but meant to post on Grindr

[quote]The second pic…diva we need to talk

[quote]denial is a river in Egypt. That man is gay!

He’s responsible for making many gays fat

Comes out? He’s gayer than anything I could approach and I post here daily. Hell, he literally makes cookies.

R16, at least one of those most certainly IS a Grindr Pic- the mirror one in shorts with the phone blocking out his face. Typical pic from closeted men.

He looks AI-generated.

Gurl Please, who was surprised?

My boss had Crumbl cookies delivered to all of our homes. I couldn't believe they delivered a single cookie. It was really big, though (and delicious).

Good for him. This Frau bitch friend of mine who stole from me loves this brand of cookies. She think I won’t fuck her up cause she’s a girl. I’m not but the bitch will be ruined in other ways.

Well, from those abs it's clear he doesn't taste any of his Crumbl cookies himself.

It’s clear that he’s another attention whore with a truth.

He reminds me of conservative gay-faced commentator Robby Soave. It was evident.

He’s cute, but as a gay Mormon, he’ll likely completely screwed up in the head

Recipe for a Crumble Cookie.

Open up a huge sack of sugar. Pour it ALL into a mixing bowl…

I'm sure he'll be just fine, R27.

[quote] I’m not but the bitch will be ruined in other ways.

Will you sully her reputation among New York society, R23?

Single cookies there are regularly over 1000 calories. No gay man eats them. It’s a weird business for him to have when he’s so body obsessed. He clearly doesn’t try the merchandise. I don’t really buy he started the company. He seems like some sort of AI generated media bot. Who is the real founder?

He seem too young to have started this on his own

He’s covering his face in some of the selfies because those are his hookup pics

R30 That ho live in Houston. But be back and forth between there and LA. She really thinks she is somebody because she was an extra in a couple Tyler Perry productions. Wake ass bitch. I’m gna get my bank.

[quote] That ho live in Houston. But be back and forth between there and LA. She really thinks she is somebody because she was an extra in a couple Tyler Perry productions. Wake ass bitch. I’m gna get my bank.

It was more of a judgement than a genuine question, but thanks for playing all the same.

The tiktok "harassment" was by robert Sepulveda Jr. who I guess posted private messages from this guy and technically outed him and criticized his religious and political beliefs. This "coming out" has apparently been several days in the making and there's been a lot of drama.

There's also something about him saying they wouldn't do a pride cookie collection because it was against the company's values. I'm unclear as to the exact wording on that as I haven't seen the original clip of that out of this guy's mouth. But I'm not sure this is a guy to cheer.

Mormons eat massive amounts of sugar. They eat something called Snickers Salad.

[quote]Mormons eat massive amounts of sugar. They eat something called Snickers Salad.

What a creation.

A lot of venture capital will be lost when the Crumbl Cookie empire crumbles... and it will. All those retail leases cannot be sustained on a fad.

Oh I love Crmbl Cookie. She's terrif!

[Quote] The tiktok "harassment" was by robert Sepulveda Jr. who I guess posted private messages from this guy and technically outed him and criticized his religious and political beliefs.

Did this Morm want to hire Sepulveda as an escort and have him send picture of drinking sperm from a condom?

The vapid whore who outed him is having a full-on fit in the Instagram comments against anyone who points out how shitty and needlessly vindictive he is.

If the founder made the comment about not doing a pride cookie because of the company's values, then fuck him. Don't mind that he was "outed".

[quote]Sometimes they're basically raw inside.

Sorry, but that's how I prefer it!

The fact that anyone would ever think the male founder of a company called "Crumbl Cookie" is heterosexual is beyond hilarious. There's also the fact that he's FLAMING in every single photo on his Instagram account.

Why is his face so tight and shiny? He looks like he has the Peter Theil facial skin curse. And his nose job!

The gravest sin is that he’s not that good looking.

They're made for Mormons who can't get high on anything but sugar........ This is in the business plan!!!!! Ive had 1 cookie, it was good, but too much. I just wanted a cookie, I didn't want a dense cake of sugar & butter..... Tried & never again........

Never heard of his cookies.

In the running for Patron Saint of Datalounge, surely?

1. Loves the smell of cookies so much he invented a company 2. Keeps sows at the trough fed across the nation 3. Regularly pots thirst traps 4. Allows his flagrant homosexuality to SHOCK religious institution

The more I look at his instagram the more annoyed I get.

He's got more than one post on there responding to people who make comments about his abs and saying he obviously doesn't eat his own products. He responds that you "can look fit and eat crumbl every week if you want". Same post includes a vid of him defending himself. Says he loves desserts then includes a bunch of unrelated comments about sending crumbl to friends, making new things in the test kitchen, having crumbl at special events, etc. I think all of that is very carefully worded to dodge the fact that he does not actually eat crumbl at those things. And can "look fit" does not mean look like him.

I found one post of him actually eating something sweet. One bite out of a brownie and putting it down. That I find believable.

His business is gluttony to the max. His model is based on an ever changing menu of overly sweetened cookies. Each week features something like six new cookies/desserts. They sell a six pack. Better buy them now or miss out! People are encouraged to stock up when their favorite comes back.. if they ever do. FOMO with 800 calorie sugar bombs.

I don't know. It just strikes me as slimy. I get serious slimeball vibes. Or maybe it's the gay Mormon vibes throwing me off.

His hometown is Preston, Idaho, pop. 5,500, probably 95% white and Mormon. I have heard that Idaho Mormons are even weirder than the ones from Utah. The hypocrisy doesn't surprise me.

[quote]There's also something about him saying they wouldn't do a pride cookie collection because it was against the company's values. I'm unclear as to the exact wording on that as I haven't seen the original clip of that out of this guy's mouth. But I'm not sure this is a guy to cheer.

Yeah I’ve seen people bring up the “Pride cookie” thing too but I haven’t been able to find any actual clip of him saying it. Feels like one of those things that just gets repeated without anyone linking the source. If it’s out there I’d want to see the exact wording before running with it.

At the same time, his politics are still fair to question. Voting Republican has real consequences. But if he came out and said he’s not doing that anymore and has grown past what he was raised in, I could understand that, since Idaho Mormons are exceptionally weird.

Maybe we found a husband for Archie!

R42 Agreed, he's an idiot. In some ways I'm surprised he leaked those DMs, considering he looks like an idiot in them, too. When learning Hemsley is from Utah, he says:

[quote]Oh shit - yall are CRAZY, worse than Puerto Ricans lol

He sends Hemsley a video of his dog, which doesn't garner a response, so a few days later he writes:

[quote]Hey daddy

Hence he initiates the conversation again with the guy who he called a crazy Mormon a few weeks prior. Then the final DM he sends after Hemsley supposedly sends him an ass photo is:

[quote]I'm sure you can share photos like these with others who might appreciate them, but they don't resonate with me. I'm at a different stage in life, seeking something more substantial and meaningful. Unless you're looking for a serious connection, I suggest sharing those with someone else.

Did he - a Florida resident - really think he was going to have a "serious connection" with someone who lives in Utah? Seems unlikely. It feels like at that point he may have decided he was going to leak the DMs, hence why he suddenly sounds all 'proper' which is in contrast to how he communicates earlier on.

Don't get me wrong, I'm not being a Crumbl CEO defender here. If he's a Republican voting against his own interests he's an idiot, too, but I still don't think it's right to out anyone so publicly - especially considering he doesn't seem to have been stringing a woman along, nor did he seem to do anything shitty to this guy that might warrant him seeking revenge.

Why do we hate people so much? It’s draining the life out of me right now.

99% of the people on this site have their own coming out story to tell (and remember). But every single time a high-profile person comes out - they get trashed for it. They did it too late, or not authentically enough for the harsh eyes of DL.

Simple Simon @r56, the outed Mormon con man whose cult is MAGA. He's a billionaire who pushes a toxic product. He's a hypocrite asshole, hence the hating on him. Di you not read through this thread?

I was right. This plastic queen is just a spokesperson. He has nothing to do with the cookies or the flavors. His fat ass cousin co-creator is the one doing it all, obviously.

Glad he was outed

Mormon relatives sent us coupons for Crumbl Cookies the Christmas before last.

No, we didn't use them.

We bake our own cookies just for the pleasure of smelling them while standing in front of a mirror!

I see a single S'Mores cookie contains 61 grams of sugar. More than 15 teaspoons of the stuff.

Incredible!

By the way, twee misspellings are exactly butch, anyway.

Girl has smelled ALL the cookies.

Their cookies have way too much sugar. They're overrated.

Follows a lot of Peter Thiel whores on Instagram

Not exactly Butch, anyway.

Sepulvida contacted him to fuck him

I don’t get the demand for a Pride Cookie

I saw him in public and didn't know who he was, I'd instantly think he was a Mormon and probably gay. He has that intensely clean cut look.

There are hundreds of closeted Mormons like this all over SLC

It might be fun to take a sex vacation to SLC. I bet sex with a closet case Mormon is really intense.

Isn't there some sort of connection between Crumbl and the Kardashians? Doesn't sound like something Mormons would be into.

Mormons are really into baking and sugar in general, r71. I grew up in a town with a lot of Mormons.

I remember someone here claiming the t-rooms on the Brigham Young campus were crazy

I went to SLC for a conference years unto decades ago, R70. In the 1970s. I got laid every night by locals.

Highly recommended if you’re into great-looking fucked up white guys.

One of my first bf's was a recently ex-Mormon, 14 years my senior, who'd just come out. OMG, the sex was passionate and amazing! But he was emotionally so fucked up that I had to break it off.

I know a lot of ex-Mormons. They are so screwed up in their heads. Their whole identity was built on being in the Mormon Church. Suddenly, they’re thrown out for being gay. They either still retain many of the Mormon rules like no alcohol and no caffeine or they go to the extremes of over drinking.

They always feel their happiest days were when they were surrounded by their Mormon friends and family

Maybe he can get together with Archuleta

Boy, you ain't kiddin', R68!

Back in 2020, I voted early and went to Mexico; just in case fuckface won, I'd already be gone. While I was there, I took a bus tour of the ruins in Tulum. After we were let loose to wander around, I was trying to walk through a rock tunnel, but everyone was cutting in front of me, so I was waiting until the crown thinned out.

All of a sudden, this perfect blonde-haired, blue-eyed family stopped dead and motioned for me to go in front of them. I said, "Thank you so much! Where are you from?"

The husband said, "Utah," and I responded, "Of course you are!" They didn't know what to say after that, so I just went on my way.

What's with the repeated selfies of him sitting in his car with his eyes closed, smirking, taken in profile view? If you scroll his feed, you'll find multiple ones just like this. Weirdo.

That angle isn't flattering at all, btw. It makes me wonder if he had the same chin/jaw procedures that Zac Efron had.

Another

Sherman Hemsley > Sawyer Hemsley

And another

He's really nice looking. He's got a really nice physique. He's built a really trendy brand. He's lived the American Dream and made millions. He lets us know he appreciates life. He's gay. He's Mormon.

Yet we tear him apart.

Classy.

Hi, sawyer/r83

Oh brother, R83. 🙄

There's always some tiresome bitch who comes out of the woodwork to scold everyone for not supporting Billy Porter, Billy Eichner, Jonathan Bailey and now this cookie guy.

Fuck off, r83.

Is this kid for really?

Hey you retarded ugly cunt at R86.

No one said anything about supporting anyone... You miserable piece of shit.

You sound like trash, r88. I don't think the Mormon guy would want someone who talks like that.

R83 and R88 are insufferable CUNTS.

Of course we support all gay men. This is just a weird situation that we just have to make fun of.

It’s DL afterall

Those are some shitty SHITTY cookies.

“Let’s make cookies out of boxed cake mix and charge $6 a piece in flyoverstan!”

I don't care what anyone says about the cookies, the politics, the public outing .. but on e thing there is no denying... the CEO has a great body... hot!

The Mormons. "But he makes COOKIES!"

Should we have a Tasteful Friends on his new house?

I actually wonder if there are Mormons (or for that matter non-Mormons) who will now refuse to go to Crumbl because they discovered it was started by a gay guy.

R98 They already ate a gay man’s cookies! Too late.

He's forcing his homosexual lifestyle on us through cookies!

All of the Mormon fraus that buy his sugar bombs were aware he was gay. No one could miss that given his Instagram.

Crumbl Cookies opened a few locations in my area - mostly around college campuses - over the past five years. Never been tempted to try any (knowing how sweet and expensive they are) and I enjoy fresh-baked cookies from the bakery. (Mind you a number of local entrepreneurs have decided to cash in and open up one or two of their own 'cookie bakeries' to compete with Crumbl near the college campuses - the knock-off cookies look even worse and more expensive).

Anyhow, last Friday my department manager decided to have an 'end of summer' luncheon for us to thank us for all the hard work we did for the past three months while we navigated through a 'Workforce interruption'. Aside from pizza and picky foods, she ordered an assortment of 2 dozen 'Crimbl Cookie' for us. Those familiar with the cookies left them in the box. Those of us not familiar grabbed one to try. I took two small bites and put the rest aside (and ended up tossing it). I thought my teeth were going to fall out. I noticed the others in the room who tried for the first time did the same thing - a few bites and it was done. They were all left behind on paper plates.

I felt bad for my boss because I know she spent a fortune on this dessert (although it comes out of our office budget), and she likes to try different things with us when it comes to these office gatherings, but yuck! I convinced her to bring the rest home and bring them to her children / grandchildren over the weekend. There had to be at least 18 cookies leftover.

Recently I had a threesome and one of the guys is ex-Mormon. He brought three Crumbl cookies to our rendezvous. I had no idea it was a Mormon company but it all makes sense now. We ate the cookies after the romp, not before.

When he brings a crumbl cookie to the circle jerk….

Crumbl cunty cookie!

[quote]87 grams of sugar per cookie. That's the equivalent of 3/8 cup of sugar in a cookie.

Holy shit? One cookie? Gross.

I've only tried two, and I agree - they are disgusting. We do presentations for clients sometimes, and the woman who works for my partner (frau, helicopter mom, but can sell) will sometimes bring Crumbl cookies. I'm gonna tell my partner to ask me to make cookies.

Gay Mormon you say, could we match Sawyer up with David Archuleta? That would be almost as sweet has his cookies.

R107, R54 and r77 had the same idea. Make it happen.

Did she steal your Tina Turner wall clock r23?

So shiny...

I wonder what Dee Plorable makes of this.

I like the cookies but they are just mainly sugar. They make some interesting flavors

“Drop the E!!!”

I wonder how much of this business expansion and franchise was funded by Mormon private equity money - and that a good portion of the profits go back to the church.

I think this is a front for Mormon church investment.