Cracker Barrel changes its logo

“When Cracker Barrel took away the last piece of nostalgia you had left,” Rachel Love captioned a TikTok.

“It was just heartbreak,” Love told the Wall Street Journal. “My 14-year-old son was devastated.”

"This comes after the chain announced in July that it would start phasing out its iconic antique decor in favor of a more modern look."

I guess they are trying to kill what's left of the business. That old country stuff with the little store was the only thing appealing about it left.

I went to CB a few times many years ago and then went to one again a few years ago. Quality had dropped tremendously and it's not like it was that good to begin with. Plus it has all that bad history with hiring and so forth.

Anyway, the new logo looks terrible and generic. Fitting, I guess.

I cried and cried. That man and his barrel brought me hours of erotic pleasure.

There renovated one of the restaurants in my area- it looks good. Same vibe just freshened up. Can you imagine all the dust and grime on those nick knacks that have been hanging for 30’years?

Funnily, I am from a town near their corporate offices and knew a girl in HS (90s) who’s moms job was to scour the south to buy junk to hang at CB.

I think the breakfast food there is great still. That’s all I ever get.

I seriously loved going to Cracker Barrel with my mom.

Crapper Barrell

Must've hired a recent college MBA who decided to make changes to prove their doing something, like fuckin up a beloved chain. Lets hope it hits the skids.

Terrible service the last time i was in the restaurant. The manager and the company indeed heard about it, and not in an enjoyable way.

MAGA is melting down over this. And I love it.

They all seem fat.

They should just follow the example of Dunkin' Donuts which changed its name to " Dunkin'." It could just be called " Cracker."

They still have the best blueberry pancakes. Though I can live without all that Ye Olde General Store kitsch. And their other meals always looked overcooked.

The pandemic changed everything. The 'old folks' who made up the large segment of their customer base never came back (they aged out, got used to life without Cracker Barrel or the rising prices kept them home). Now they are struggling to create a new customer base.

I must say, the few times I ate there, I looked forward to the food only to feel underwhelmed afterwards.

Damn usually it has to be a company getting rid of a racist mascot to make right-wingers go into autistic meltdown mode. I guess they feel their cornpone culture is being attacked?

[quote] Must've hired a recent college MBA who decided to make changes to prove their doing something, like fuckin up a beloved chain. Lets hope it hits the skids.

They're probably in talks with Dylan Mulvaney's people right now!

I hate what the did to the 'k'. I love that huge flourish.

I waited tables at multiple restaurants during my college years. I made more money at Cracker Barrel than any other restaurant. The one I worked at was near the airport and it was easy to burn and turn tables with people rushing to make flights. I would make on average $75-150 a night in tips for an average dinner shift. That was a lot back then.

it's ugly, but so is the place

I hope it works better for you.

See, we can't even get it correct ourselves!

[quote]Damn usually it has to be a company getting rid of a racist mascot

Racist mascot?

Cracker Barrel’s Pride section. They sell so much Golden Girls merch in their stores.

They got rid of the cracker and the barrel.

R21, yes. Are you American or just dumb? Uncle Ben, Aunt Jemimina, The Land o Lakes and Leinenkugle's "Indian Maidens" Cleveland Indians, Washington Redskins, Cream of Wheat, Eskimo Pies etc. Rightwingers still cry about this.

R17 good for you. What degree did you earn and have you had a good career?

Why? Will it please the crackers who go there?

[quote]“My 14-year-old son was devastated.”

MARY!

"Tonight - it's your turn in the barrel."

[quote]Its an very old army joke. A new recruit to a remote outpost asks one of the garrison what they do for sex as all the locals are hostile. The old sweat tells him “for that we have the barrel”. The recruit is repulsed by the idea but after a few weeks he is feeling very frustrated and goes to the old soldier. He gets lead to a courtyard where there is a barrel standing in the middle the soldier tels him to put his member in the bung hole. The recruit is dubious thinking he might be being made fun of but does as he is told. He finds he is getting the most fabulous experience the best blowjob of his life. Spent he finally withdraws and asks the old soldier when he can use the barrel. “Any time you want except for every second Tuesday!” . Curious he asks why not the second Tuesdays “That’s your turn in the barrel!”.

MAGAts think the new logo is woke:

Conservative activist Robby Starbuck added his commentary on Thursday, writing in a post on X, “Good morning @CrackerBarrel! You’re about to learn that wokeness really doesn’t pay.”

My sister & her husband went to a Cracker Barrel restaurant once, they said the food was okay, but, everyone in the place was yelling at the top of their lungs, as if they had never eaten in a public place before.

R22 Cracker Barrel assimilating to gays is a paradox. Like oil and vinegar. Or tasteful home decor and Arkansas.

I have never eaten at a Cracker Barrel in my life.

Is it any good?

It's popular among seniors and people in the mood something other than pizza/burgers and fries without getting adventurous. It's ham and meatloaf and potatoes and such...

They removed the man because he’s on the Epstein list.

[quote]He gets lead to a courtyard

Oh, dear!

Rebrand or not, it's still a barrel full of crackers, no?

Never been, never going. I'm not even sure they have any locations in California. I don't recall ever seeing them here.

[quote]I'm not even sure they have any locations in California.

They do, although it took them a long time to get here.

I agree the new logo is lame, but why would people who actually like the restaurant give a shit? If you like the service and food, then how will it change that? Performative outrage.

Personally I think it's not worth going to no matter the logo.

Those inbred yokels cook up some purty good grub.

Where are these Cracker Barrel restaurants? I've never heard of it, or seen one.

Their logo removed the cracker and the barrel.

Never been - but I've seen signs for them.

First 9/11, now this. Somehow I think we'll all survive.

Any restaurant that serves chicken-fried steak can't be all bad.

I thought this company was ANTI-LGBTQ when I was was growing up. Publicly refusing to higher anyone gay. When did they suddenly become "woke".

[quote]publicly refusing to higher anyone gay.

it was the stuff of folk-lower.

Yep. Abou8t 20 years ago they did a 180 on the issue.

[quote] I have never eaten at a Cracker Barrel in my life.

[quote] Is it any good?

Don't look at the other patrons while you eat .

The name has been upgraded to Crostini Barrel.

[Quote] Performative outrage.

You’ve just taglined the internet

Oh good. What the United States needs more of is commercialism cleaved via political party.

It was the CEO's interview, in which she claimed that everyone loves the new logo and the restaurant redesign, that amped this up. The way she looks and talks and what she's doing fits the stereotype of how Middle America sees activist white women on the left. If she hadn't done the interview and kept out of the spotlight, the outrage would be simmering, but not so quickly to a boil. She probably wasn't a good fit for the brand.

But let's not forget that this is largely what the outrage is about;

Giving MAGA something--anything--to be outraged about rather than talking about the real issue at hand

[quote]The 'old folks' who made up the large segment of their customer base never came back [quote]

Sweetie, they're dead. Covid killed them. And if it didn't, Medicare cuts will.

I don't understand why the new logo is "woke" when the previous one had the gayest 'k' that ever 'k'ed.

I've never been to one. But I remember the Duck Dynasty controversy - first they pulled some of the merchandise, then they changed their minds and put it back. This was after Phil Robertson made all sorts of homophobic and racist remarks. Their white trash MAGAt customer base was more important to them. I couldn't care less if their business tanks.

Changed the logo but kept the food? That's like moving the tombstones but leaving the bodies!

I work at a Cracker Barrel.

The other day I heard an employee refer to some food as artisanal.

The manager on duty dragged him out back and shot him in the head.

He fucking shot him in the head.

[quote]MAGAts think the new logo is woke:

More proof that MAGAts are completely fucking retarded. How on earth could anyone see anything "woke" about this logo?

I think they're upset that they got rid of the old white guy in the previous logo, R57. But I don't speak MAGAt, so I'm not sure.

The MAGAts want desperately to talk about anything but Trump fucking up the world and fucking little girls. Russia bombed an American company yesterday

I've been to Cracker Barrel a few times on road trips. It's decent road food when your options are limited and you don't want fast food.

Of course, the hothouse flower prisspots here wouldn't be caught dead in a Cracker Barrel. Not even on a road trip in the middle of nowhere. They'd drive 50 miles out of their way to get to a Whole Foods.

[quote]Where are these Cracker Barrel restaurants? I've never heard of it, or seen one.

There are quite a few in the Northeast.

Byron Donalds came to Jesus in a Cracker Barrel parking lot.

"OOOHHHHH, uuuuuuh, Jesus, that was so fucking hot, man!"

Cracker Barrel is one of the better (as in ‘not terrible’ rather than good) dining options if you’re traveling on the interstate. Otherwise it’s Steak and Shake or fast food places. I don’t understand the kerfuffle about their logo.

[quote]I don’t understand the kerfuffle about their logo.

Because your IQ is above room temperature.

It’s really a stretch to call this redesign “woke.”

It’s just late stage capitalism blandification and a tightening of purse strings. It’s all business. If anything it’s the exact opposite of “woke.”

[quote] Cracker Barrel stock tanks after storm over logo change

(Reuters) – An ongoing attempt by Cracker Barrel Old Country Store (CBRL) to revamp its brand triggered a backlash and unleashed a selloff that wiped out most of the dining chain's year-to-date stock price gains.

The restaurant company on Tuesday unveiled a new logo that dispenses with the image of a seated, overall-clad man leaning against a barrel in favor of one that simply displays the chain's name against a barrel-shaped yellow silhouette. That prompted conservatives including Donald Trump Jr. as well as posters on Reddit and other social media sites to criticize the move.

The stock rose 0.7% in premarket trading on Friday after falling as much as 13% by midday the day prior.

Cracker Barrel's stock regained some ground later in the trading session, rising from an intraday low of $50.27 to close at $54.80, 7% lower on the day. Nearly four million Cracker Barrel shares changed hands on Thursday, compared to a daily average of about a million shares.

"It's understandable that they would want to do something to refresh their image," said Steven Sosnick, market strategist at IBKR, who noted that, like many other casual dining chains, Cracker Barrel has struggled to regain customers and revenues since the pandemic. "But in today's social media-dominated world, when nothing can occur without being commented on, it obviously bothered some people who feel a sense of nostalgia."

In June, Cracker Barrel reported a 0.5% increase in revenues for the third quarter of its fiscal year, along with a 1% increase in comparable store sales.

Those irked by Cracker Barrel's logo change included Donald Trump Jr., who posted "WTF is wrong with @CrackerBarrel??!" on X on Wednesday. Representatives for Trump did not immediately respond to a request for comment.

"This matters because tradition matters," opined Nate Morris, a Republican candidate for the U.S. Senate in Kentucky, also on X.

"Our values haven't changed, and the heart and soul of Cracker Barrel haven't changed," the company said in a statement provided to Reuters.

Market analysts said they think the selloff says more about the role that social media plays in today's financial markets than it does about Cracker Barrel itself.

"Momentum rules, and social media can create a heck of a lot of both positive and negative momentum," said Sosnick.

Others, though, wonder just why a storm of outrage is causing such a big decline in the share price.

"To claim that Cracker Barrel is going down in price because it changed its logo leads me to believe maybe people don't really know why the stock is going down," said Sam Stovall, chief investment strategist at CFRA Research.

"People go there for the food. They don't go there for the logo."

Tradition matters? LOL. It's a fucking corporate chain restaurant founded in 1969.

[quote] Tradition matters? LOL. It's a fucking corporate chain restaurant

Yes, and Coca-Cola is just a soft drink and Bud Light is just a light beer.

Their chicken and dumpling gravy tastes like school paste and water slurry. Yuck. I do love their pinto beans and chow chow relish.

But when are they going to announce that the Cracker Barrel man is starring in Cabaret?

Christopher Rufo needs to fuck himself with a rusty corroded pipe.

They literally did it so it would read better on the phone apps and save them money on ink when it's printed. That's it

[quote]yes. Are you American or just dumb? Uncle Ben, Aunt Jemimina, The Land o Lakes and Leinenkugle's "Indian Maidens" Cleveland Indians, Washington Redskins, Cream of Wheat, Eskimo Pies etc.

The guy sitting leaning on a barrel is not racist, you dumb fuck.

It’s where all the black folks go after church on Sundays.

The CEO truly is insufferable. Very in line with the woman who nearly destroyed Bud Light by hiring that fake tranny, Dylan Mulvaney. These people don’t know America beyond California and NYC.

Hands on hips R8 will state her boundaries to upper management and will not be ignored if you cross her. Be warned.

[quote]chow chow relish.

They make relish out of DOGS? This is an OUTRAGE!

Sounds like a publicity stunt. Their customers don't like change.

CEO needs a raise. When have you heard any news about this company in years? I doubt this will go into the Target category simply because drivers look for those restaurants while road tripping. Then again, Sheetz and, what do you call 'em (?), Buckees are filling that void.

"I ate everything at Cracker Barrel."

Dump is incensed.

This was a desperate attempt to salvage a sinking brand. Their sales never recovered from the covid nightmare. Quality went to shit long before covid though. I know from whence I speak as my elderly mother loves that dump. I miss the old clutter but truthfully they werent keeping it very clean and it looks much fresher and nicer in there now. I used to love their chicken fried steak but its awful now too. I havent orfered anything but breakfast from there in years now. The fat rednecks screaming about "woke" cant afford to eat there now anyway.

Husband and I stopped at one on a road trip a couple of years ago and I was surprised that they now serve alcohol and had Impossible burgers.

The piece of work CEO thinks they need to open a store in Times Square. The new interior design reminds me of a mall food court.

Cracker Barrel is a poor man's Perkins, which itself is a poor man's Denny's.

Cracker Barrel sucks. Just go to IHOP, at least their coffee is good.

Sorry Cracker Barrel is ten times better than IHOP. At least in my area.

My great aunt loved this restaurant. She was in her 90s and from the South. She raved about their turnip greens.

I have a great aunt who I like a lot. She is very special to me.

She recently turned 88 and our whole extended family— even the druggie cousins who are always on the outs— gathered to take her to Cracker Barrel.

My father’s idiot wife made a point to take a slew of photos to send to me as a “fuck you, you weren’t invited!” Mind you, she and my father never respond to texts or make any effort to stay in touch. So, her intent was clear. Plus, she’s been doing this shit for 40 years, so her game is a little stale.

But I live in California, which for this MAGAt crew was enough to earn me an unspecified hatred and ensure I wasn’t invited.

Anyway, I like Cracker Barrel well enough, but I thought “well, that’s certainly on the nose” when I saw where they had gathered.

R88, are we the same person?

R77- It's their new Somalian chefs probably.

I always thought it sounded kinda racist and they should change the name

[quote]Of course, the hothouse flower prisspots here wouldn't be caught dead in a Cracker Barrel. Not even on a road trip in the middle of nowhere. They'd drive 50 miles out of their way to get to a Whole Foods.

What's wrong with that, R60? Bet you're pissed because Mommy won't let you drive her car so you're stuck in your incel basement.

Oh, another stupid sort of non existent culture war being pushed through right wing echo chamber? I'm sure Charlie Kirk and Ted Cruz will be on it 3..2...1...

We’re here right now! They’ve updated the menu with new logo but not the huge sign or decor.

Exhibit A