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Target is ending 'price matching' with Amazon and WalMart

Target is ending a price matching policy that for 12 years allowed customers to request a price match if they found an identical item with a lower cost at competitors Amazon or Walmart.

The policy enabled a price match if shoppers could provide proof of the lower price within 14 days of their purchase. The product had to be identical in brand name, size, weight, color and model number, and had to be sold and fulfilled by Amazon or Walmart, according to the Target policy.

After July 28, customers will only be able to request a price match for products sold at either Target or Target.com, not competitors Amazon and Walmart, according to a Target spokesperson. The company said that it's ending price matching for products sold by the two rival retailers because "guests overwhelmingly price match Target and not other retailers."

Target introduced its competitor price match policy in 2013. At the time, former Target CEO and president Gregg Steinhafel said the policy provided "unbeatable value."

Other retailers that have price matching policies include Best Buy and Home Depot. Walmart also has a price matching policy, although it's for Walmart.com, not competitors.

Target's decision to end its price matching policy comes as the retailer is struggling to boost sales and store traffic. In its most recent earnings report released in May, the company reported a nearly 3% decline in sales during the first quarter compared to the same time last year.

At the time, Target CEO Brian Cornell said the retailer was navigating an "exceptionally challenging environment," citing declining consumer confidence and uncertainty around tariffs as some of the headwinds.

Other retailers are also facing challenges as consumers pull back on spending. The Conference Board Consumer Confidence Index, which tracks Americans' sentiment toward business and labor market conditions, fell 5.4 points in June, a sign consumers may be more cautious about the state of the economy.

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by Anonymousreply 58July 26, 2025 1:00 PM

The beginning of the end for Target.

by Anonymousreply 1July 25, 2025 1:55 AM

Boo hoo.

by Anonymousreply 2July 25, 2025 1:57 AM

R1 Let’s hope

by Anonymousreply 3July 25, 2025 1:57 AM

had no idea they even did that.

by Anonymousreply 4July 25, 2025 1:57 AM

Not mentioned: they definitely got a hit from their decision to walk back DEI initiatives.

Not debating those initiatives, but Target probably had the biggest visible boycott or loss of customers out of various big companies that did the same thing.

by Anonymousreply 5July 25, 2025 1:58 AM

They redesigned their Circle program and made the discounts far less appealing about a year ago.

by Anonymousreply 6July 25, 2025 2:00 AM

Target needs to get its shit together STAT!!!

Walk into any Target store and you'll be greeted by half emtpy or completely empty shelves. Not a good look for any store.

by Anonymousreply 7July 25, 2025 2:05 AM

They fucked up and lost money years ago with their failed attempt at Canada.

by Anonymousreply 8July 25, 2025 2:05 AM

[quote]Walk into any Target store and you'll be greeted by half emtpy or completely empty shelves. Not a good look for any store.

You can thank President Tariff for that. His nonsensical policies has ruined inventory levels for just about every major retailer, and its going to get worse heading into the fall / Christmas seasons. TARGET will probably suffer the most.

by Anonymousreply 9July 25, 2025 2:11 AM

I used to love to shop at Target about 10 years ago. Now, I go there maybe 2x a year.

by Anonymousreply 10July 25, 2025 3:17 AM

[quote]The company said that it's ending price matching for products sold by the two rival retailers because "guests overwhelmingly price match Target and not other retailers."

Guests?

by Anonymousreply 11July 25, 2025 3:58 AM

"We'll NEVER stop destroying our brand," vows Target

by Anonymousreply 12July 25, 2025 4:08 AM

It's a hard road for them. Amazon is simply a juggernaut.

If you have Prime why even go out to shop

by Anonymousreply 13July 25, 2025 4:11 AM

R13, because you never know what you're getting from Amazon and where it's sourced from. You might think it's the brand you're buying but it's really just a cheap China knock off.

by Anonymousreply 14July 25, 2025 4:16 AM

I don’t understand why this would boost store traffic and sales. But it is true that bargains in clearance at Walmart, HomeGoods and Kohls are not what they were. At all. Tariffs or not. I remember getting a whole new wardrobe from Kohls clearance 3 years ago for 160.00. Stuff marked clearance at HomeGoods only 3-4 dollars off original price.

by Anonymousreply 15July 25, 2025 4:23 AM

I’ve been done with Amazon for a while.

by Anonymousreply 16July 25, 2025 4:24 AM

On the other hand, I would never ever spend that amount of time and effort to get a price match.

by Anonymousreply 17July 25, 2025 4:25 AM

Target feels pointless. It’s nicer inside but the prices aren’t good. Their grocery section is actually worse than Walmarts. The produce is horrid. Their beauty section is good and maybe their tacky home products are still popular with fraus. For the last year or two, the local stores have been pretty dead with the exception of the HBA section always being full of young girls.

by Anonymousreply 18July 25, 2025 4:56 AM

Like the other poster I could care less about price matching. I'll buy something I need if I think the price is good and don't worry about how much it might have cost somewhere else or two months later on sale.

by Anonymousreply 19July 25, 2025 5:02 AM

HBA section?

by Anonymousreply 20July 25, 2025 5:03 AM

Target is no good.

by Anonymousreply 21July 25, 2025 5:10 AM

Am I the only one who misses Kmart and they're blue light special?

by Anonymousreply 22July 25, 2025 5:19 AM

I would say yes as the few times I went to Kmart everything seemed so jammed together and cheap

by Anonymousreply 23July 25, 2025 5:23 AM

No thank you, R7. I haven't set foot in Target since January and I'm never going back. Glad to hear they're circling the drain.

by Anonymousreply 24July 25, 2025 5:28 AM

At least K-Mart never kowtowed to fascists.

by Anonymousreply 25July 25, 2025 5:31 AM

Hores, Boobs & Asses R20.

by Anonymousreply 26July 25, 2025 5:45 AM

"Guests" = corporate speak for "customers."

"HBA" = "Health and Beauty Aids," retail industry jargon.

by Anonymousreply 27July 25, 2025 5:50 AM

Thanks. I wouldn't know, not being a shop bottom.

by Anonymousreply 28July 25, 2025 6:16 AM

[quote]Stuff marked clearance at HomeGoods only 3-4 dollars off original price.

And their 'original price' is marked way up, so when they 'mark it down' it's actually the suggested retail price from the manufacturer, which is the price sold every day in it's comeptitors.

Next time you're in TJMAxx, Marshall's or HomeGoods (all owned by TJX Co), take a look at their 'store policy signs' hanging up behind the cash-out, and carefully read their definition of 'original price' on their merchandise (it basically say they mark up to mark down).

by Anonymousreply 29July 25, 2025 11:33 AM

R19 “could care less”

Oh, dear

by Anonymousreply 30July 25, 2025 12:20 PM

I'm not a shop bottom, R28, I'm just someone with the ability to google an unfamiliar word instead of repeating it back with a question mark like some mouth breathing troglodyte.

by Anonymousreply 31July 25, 2025 1:00 PM

Target pricing was almost never spectacular.

Clearance at Target was a joke. Very small price drops (sometimes only 10 or 20 cents) and fairly often you'd see an item where the clearance price was actually ***higher*** than the original.

by Anonymousreply 32July 25, 2025 1:00 PM

Target's primary audience was suburban white women and the gays. Have they all moved to Amazon?

by Anonymousreply 33July 25, 2025 1:18 PM

Target was also very popular with black people in urban areas, R33. That demographic plus the gays were two groups they could count on to avoid Wal-Mart and its icky cultural associations, but then Target stupidly cut DEI and eliminated Pride merchandise to suck up to Trump and lost both groups in the process. They can rot now.

[quote]Have they all moved to Amazon?

Other retailers exist. Everything Target sells can be sourced elsewhere, and 98% of what Amazon sells is the same. Hit CVS, Lowes, a discount retailer like Marshalls or Ross, and any basic grocery store, and you'll find it all pretty easily. We all lived that way once and we can do it again. I am. It's great to get out of the house, avoid delivery fees and streets clogged with amazon drivers, and stick it to some nasty companies in the process.

by Anonymousreply 34July 25, 2025 2:20 PM

Damn.

by Anonymousreply 35July 25, 2025 3:03 PM

What are prices?

by Anonymousreply 36July 25, 2025 3:03 PM

[Quote] No thank you, [R7]. I haven't set foot in Target since January and I'm never going back. Glad to hear they're circling the drain.

They're hardly circling the drain R24 Unlike Macy's, Kohl's, Big Lots and Walgreens to name a few Target isn't closing hundreds of stores.

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by Anonymousreply 37July 25, 2025 4:14 PM

[quote]Target isn't closing hundreds of stores.

[italic]Yet.[/italic]

Give it time, their dramatic reversal of fortunes is only 6 months old. They've lost a huge segment of market share since their foolish decisions about diversity. Those customers are not coming back any time soon, likely never. Regular people are furious at corporations capitulating to Trump and they're looking for any opportunity to hit back with their spending habits.

Target is Enemy #1 in this regard for many. They're just too easy to avoid. For former customers like me who saw the store as a retailer that "got" them and their tastes, this felt like a betrayal. We won't be back. They're just a dumb big box store selling junk no one really needs and that can be bought anywhere. No thank you. I'm happy to drive a little further and pay a few cents more if it screws a shitty corp that bows down to Trump.

by Anonymousreply 38July 25, 2025 4:23 PM

Foot traffic is down in many stores thanks to online shopping. I don't know why you sound so eager because with the closing of all of these stores thousands of jobs are being lost.

by Anonymousreply 39July 25, 2025 4:32 PM

The empty Target stores, the monthly drop in their stock, etc., is because the black community has given them a big FUCK YOU for killing their DEI initiatives and bending the knee to Whatshisface. The black community has largely stopped shopping there, and it’s hurting them to the point that they’ve been reaching out to various leaders in the black community (including Al Sharpton) to try and get back some of their AA clientele.

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by Anonymousreply 40July 25, 2025 4:34 PM

[quote]I don't know why you sound so eager because with the closing of all of these stores thousands of jobs are being lost.

I don't know why you sound so eager to change the topic to job losses when we're discussing the corporate decision to bow down to Trump's demands. Coupled with your misinformation about sales, which [italic]are[/italic] down, a fact which has been widely reported, you seem a bit.... agenda-driven.

Are you paid to deflect from negative Trump news? Or to promote Target?

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by Anonymousreply 41July 25, 2025 4:38 PM

18,000 stores closing in 2025 that have nothing to do with the boycotts

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by Anonymousreply 42July 25, 2025 4:40 PM

Spin, Target shill! Spin like your paycheck depends on it! Nothing to see here folks! Target sales are fine! Stores aren't closing! Boycotts don't work! Go buy some cheap crap at Target, they still love you I swear!

by Anonymousreply 43July 25, 2025 5:02 PM

Mary, you seem to have a limited purview and miss the larger picture. No need for hysteria.

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by Anonymousreply 44July 25, 2025 5:19 PM

Who has time to locate and demand a price match? I don't shop at any of these stores but why bother? If buying a car or negotiating mortgage terms for a house, or even every appliance for a kitchen...maybe. Lesser things, no.

It seemed to me as a child from the mid-1960s that this custom was already as antiquated as S&H Green Stamps.

by Anonymousreply 45July 25, 2025 5:49 PM

Amazon stopped price-matching competitors years ago and it's true that Target mostly price-matched itself (due to discrepancies between its in-store and online prices), so I wouldn't read too much into this particular move. Target's on the ropes for other reasons but pricing's more dynamic now at all the big stores as a result of easy comparison-shopping online.

by Anonymousreply 46July 25, 2025 6:00 PM

R44 Bless your heart

by Anonymousreply 47July 25, 2025 10:43 PM

The only thing I miss about Target is their Good & Gather serrano pepper salsa. I haven't found an equivalent anywhere else. Yes I know I could make my own

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by Anonymousreply 48July 25, 2025 11:17 PM

Craft beers, small batch stouts, and all many of "better" beers. If I'm to drink beer, I pick the lightest, least beery in taste, and usually cheapest brand and variety. I can't be impressed by "a hoppy beer with bitter acorn ,molasses,and your father's shoe polish tones."

by Anonymousreply 49July 26, 2025 1:56 AM

Bless your heart R49

by Anonymousreply 50July 26, 2025 2:47 AM

The thing is, you don’t hear people saying they’re no longer shopping at Macy’s or Big Lots or Kohl’s or Walgreen’s for ideological reasons.

You certainly do with Target.

by Anonymousreply 51July 26, 2025 5:45 AM

Well actually R51 In many cases they can't shop at Macy's or Big Lots or Kohl's or Walgreens because hundreds of stores have closed already and hundreds if not thousands more to come.

by Anonymousreply 52July 26, 2025 5:51 AM

The quality at Target has noticeably gone down hill the past 10 years - maybe it's just me who sees that, but no one else seems to mention it.

But yeah - the stores look poorly run - shelves aren't stocked, they're getting messy. The products look overprice for the quality.

Shame - I used to love the store but they kept cutting and cutting and cutting. The shitification and race to the bottom to increase profits short-term.

by Anonymousreply 53July 26, 2025 6:00 AM

Didn't Target ban all their DEI initiatives as soon as Trump came into power in January?

by Anonymousreply 54July 26, 2025 6:00 AM

Bucking the trend of brick-and-mortar stores closing, Target has announced 48 new stores will be opening in 22 states, including several in Florida.

Among factors Target said it considers when planning new stores are site constraints and "how we can best meet a community's needs.

"There’s a Target store within 10 miles of most doorsteps in America — and we’re not done yet!" Target said on its website.

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by Anonymousreply 55July 26, 2025 6:26 AM

It’s really gone downhill in the past 7 or 8 years.

I moved 9 years ago and bought a lot of basics at Target. I liked the products and felt like I got good deals.

Now, you can’t even get a decent kitchen towel there. They’re terrible quality and very over- priced. Other than toiletries, I can’t think of anything they offer at a decent price.

It doesn’t matter, though, because I wouldn’t shop there anyway because of their DEI copout.

by Anonymousreply 56July 26, 2025 7:32 AM

They used to have cute seasonal decorations (basic ones, anyway.) Now you get better stuff at Michael’s for a better price.

A couple of years ago, I noticed they didn’t have Halloween decorations out in mid-September. I don’t know if they ever got around to putting them out, but you’d think they would make a killing on basic seasonal items. But it seemed like they couldn’t be bothered to even stock the shelves.

by Anonymousreply 57July 26, 2025 7:55 AM

I remember when Target 'suddenly' became the store 'to go to' and did a heavy expansion in my area : about 30 years ago. That's when Oprah was plugging the store every chance she had on her "Oprah" show, and called it "Tar-jay". She would film 'shopping trips' to the store with Gail, and show all the 'bargains' she bought (really pushing their 'work clothes for women').

This was decades before every single talk show was 'pushing daily deals' and every celebrity was endorsing something. This was way before the internet, online shopping, and camera phones. Other stores were still around, not just Target, Kohl's (not in my area at the time) and WalMart.

So I always wondered what the deal was between Oprah and Target back then. It certainly preceded what we have now.

by Anonymousreply 58July 26, 2025 1:00 PM
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