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Why is the whole world fixated on Superman all of a sudden?

It’s everywhere you look, all over media. From message boards to social media, newspapers, countless articles, think pieces, cable news, magazines, toys, Funko Pops, you can’t escape it. Why the fascination? Yes, we’re looking at the most powerful being on planet Earth but he’s a stupid Boy Scout. Super… man. He’s not a man. He’s an it. That’s somehow become the focal point of the entire world’s conversation. I can NOT… I will Not… accept… THAT!!!

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by Anonymousreply 13July 14, 2025 5:39 PM

Because we are being told to "fixate" on it.

I noticed that there's a total media blitz right now for Superman.

Commercials, cross promotion advertising with companies like Progressive Insurance, networks airing the original Superman movies, such as TCM and TNT, etc.

The studio behind this movie, is doing the same thing that the studio behind the movie Barbie did: BILLION DOLLAR ADVERTISING campaign.

It's sick.

They are literally paying to brainwash the public.

by Anonymousreply 1July 14, 2025 5:28 AM

Queers for Superman in Gaza Cinemas!

by Anonymousreply 2July 14, 2025 5:33 AM

You have to spend 200 million to make 1.5 billion. That’s just how it goes. It’s business.

Nicholas Hoult makes me horny. He has ever since Fury Road - one of the best movies of all time.

by Anonymousreply 3July 14, 2025 6:32 AM

Aggressive marketing due to the movie.

by Anonymousreply 4July 14, 2025 7:25 AM

That’s called promotion, R1.

Nothing new or unusual about it.

by Anonymousreply 5July 14, 2025 7:29 AM

It feels like there have been about a dozen Superman "reboots" in the past 25 years.

by Anonymousreply 6July 14, 2025 7:32 AM

I bet it's dreary and humorless slog. The Millennials can't do whimsy, joy or camp.

by Anonymousreply 7July 14, 2025 8:14 AM

R1, how did you survive the long national nightmare that was the promo campaign for Wicked?

by Anonymousreply 8July 14, 2025 8:39 AM

The FIRST HALF of the promo campaign for Wicked, R8. There's another one coming in November, and we have no reason to believe it will be smaller now they know they're a hit.

I'm a fan of Wicked but the Cynthia/Ari promos got bloodcurdling, and if Jeff Goldblum gets laryngitis in November nobody will be happier than I am.

by Anonymousreply 9July 14, 2025 8:54 AM

yes R6......

by Anonymousreply 10July 14, 2025 8:58 AM

The fanbase for movies like Spider-Man, Superman and Batman, is young. So that means a new crop of fans cycles through about every ten years. That’s why you have reboot after reboot. We had Toby McGuire, Andrew Garfield and now Tom Holland play Spiderman. We’ve had nine Spiderman movies in the last 23 years. Four actors have portrayed Superman since Tom Welling twenty four years ago. For old people like us it’s exhausting and banal at this point, having seen so many different versions come around.

by Anonymousreply 11July 14, 2025 8:59 AM

Man of Steel beat it on its opening weekend when accounting for inflation. This was not the major hit they needed it to be. They need to go back to creative filmmaking with original ideas and stop depending on this banal superhero slop that is well past its prime.

by Anonymousreply 12July 14, 2025 2:18 PM

DL has noticed, possibly due to the number of posts that pop up daily.

by Anonymousreply 13July 14, 2025 5:39 PM
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