Corporations Are Pulling Financial Support From Pride — Even Beyond Trump’s Reach
Companies like Mastercard, Pepsi and Deloitte have pulled hundreds of thousands in Pride festival sponsorships after Trump declared DEI initiatives “illegal and immoral.”
LGBTQ+ pride festivals around the country have lost millions of dollars in corporate sponsorships this year, as more companies fear being targeted by the Trump administration over their diversity, equity and inclusion initiatives.
Nearly a fourth of corporate donors to NYC Pride, including Mastercard, Citi, Pepsi, Nissan and PwC, pulled sponsorships totaling an estimated $750,000.
| by Anonymous | reply 3 | June 4, 2025 2:54 AM
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At WorldPride, held this year in Washington, D.C., consulting giants Booz Allen Hamilton and Deloitte dropped their sponsorships and have lost nearly $260,000 in funding.
The sharp decline in corporate sponsorship for pride festivals this year comes as Trump has threatened anything related to DEI and associated with the LGBTQ+ community ― and corporations have retreated their support.
| by Anonymous | reply 1 | June 4, 2025 2:38 AM
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Five prominent American companies ― Google, Home Depot, Nissan, Adidas and Clorox ― said they were suddenly pulling their financial support of Pride Toronto, Canada’s largest pride festival.
| by Anonymous | reply 2 | June 4, 2025 2:38 AM
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Hmmm, so back to the old days when we had NO SPONSORS and it was a lot more fun. Kind of makes you wonder where all that money went anyways. Every pride event I went to still charged an arm and a leg to go into the festival. And the parade floats were never really something you would say is worth millions of dollars to create. Seems like there were people making money off this full time as "event coordinators" or whatever else they called themselves to grift money all year long to make it happen when that same money could have gone to actual charities that support the LGBT community.
| by Anonymous | reply 3 | June 4, 2025 2:54 AM
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