Many companies that rolled back DEI policies are quietly bringing them back
More than half of companies that have done away with diversity, equity and inclusion policies or scaled them back say it was political pressure or public scrutiny that led to those decisions.
But one in seven companies who did so now say it was a mistake, according to a survey of 750 business leaders at organizations who’ve done so in the past six months.
Now, the survey indicates 20% of leaders at companies who’ve rolled back DEI policies say they are bringing back DEI initiatives, but quietly, not with public fanfare.
“Companies don’t want to seem performative, or even admit that they were wrong. They want to recruit more diverse talent. Bringing it back quietly, like putting information on their website, allows them to do it without making a big deal out of it,” said Julia Toothacre, career strategist at Resume Templates.
Some of those companies are renaming those initiatives to things such as “inclusive culture” or “culture of belonging,” not necessarily to hide their purpose, but to get away from the negative stigma “DEI” has now.
Toothacre also notes some irony in one of the common reasons companies are bringing back DEI policies.
“Thirty-three percent said it was harder to hire diverse talent. What did they think was going to happen when they eliminated all of their DEI initiatives? And so they inadvertently created an environment that said, ‘Hey, we don’t care if you are comfortable here or not,’” she said.
Offsite Linkby Anonymous | reply 50 | May 17, 2025 10:17 PM
|
My friend that was fired from DOJ 3 weeks ago got a call today to "please come back."
by Anonymous | reply 1 | May 17, 2025 2:17 AM
|
1 in 7 is not a large number... hopefully more will come to this realization!
by Anonymous | reply 2 | May 17, 2025 2:19 AM
|
Of course they would. It was working. It made companies hire the best candidates. Basic ass ignorant white bitches— get some education, some intellect, and some charisma.
by Anonymous | reply 4 | May 17, 2025 2:24 AM
|
They know that Trump is just a fat orange roadblock in history. The Democrats will come back and we’ll continue progressing forward once again.
Apple was just named the World’s Most Valuable Brand for the 4th year in a row and its CEO Tim Cook refused to roll back any of these policies despite pressure from Trump.
Offsite Linkby Anonymous | reply 5 | May 17, 2025 2:27 AM
|
Y'all have to wonder how much these companies lost through consumer boycotts. Losing black and Latino purchasers can amount to a HUGE margin and Target fucked around and got fucked for favoring Trump’s hellscape. The hellascape scenario will linger for idiot companies who will insist on playing stupid games.
by Anonymous | reply 6 | May 17, 2025 2:29 AM
|
R6 Black females in particular spend on retail 3 times their population size. White people care about facts except for when they don’t.
by Anonymous | reply 7 | May 17, 2025 2:36 AM
|
VERIZON is apparently not one of those companies...
"Verizon Communications won federal clearance for its nearly $10 billion buyout of broadband provider Frontier Communications after pledging to step up internet investments and yielding to Trump administration demands to curb its diversity policies."
Offsite Linkby Anonymous | reply 8 | May 17, 2025 2:41 AM
|
If you fuck with a substantial portion of the purchasing population, don't expect success. It's as though the white population of marketers got extremely drunk and checked out.
[QUOTE]In 2023, the Black population in the U.S. was estimated at 14.4% of the total population, while the Hispanic or Latino population made up 19.1%.
I thought they were exiling only 25% of our population. Turns out, it's more like 35%. Expect ramifications very soon!
by Anonymous | reply 9 | May 17, 2025 2:46 AM
|
Republican policies don’t work because of the cancer that is MAGA. Most of the GOP’s policies are based on a fictitious world created by the ignorance, prejudice, and hatred of Trump’s supporters and the MAGA ecosystem that feeds them. I think the silver lining is that Trump is pushing 80 now and when he finally kicks it most of the MAGA bullshit, like a miracle, will disappear.
by Anonymous | reply 10 | May 17, 2025 3:30 AM
|
This is what I suspected some companies would do. They just wanted to get out of the line of fire, so to speak.
by Anonymous | reply 11 | May 17, 2025 3:33 AM
|
I assumed it was okay to shop at Target again when I spotted a service desk guy wearing a pink dress and heels. You do you.
by Anonymous | reply 12 | May 17, 2025 4:03 AM
|
[quote]They know that Trump is just a fat orange roadblock in history. The Democrats will come back and we’ll continue progressing forward once again.
No, this is called doubling down, which will bite the Democrats in the ass.
by Anonymous | reply 14 | May 17, 2025 4:45 AM
|
[quote]Of course they would. It was working. It made companies hire the best candidates. Basic ass ignorant white bitches— get some education, some intellect, and some charisma.
DEI does not hire the best person for the job, they go by quotas (POC, female, disability).
Talent, hard work, and constitution for the job are not primary with DEI.
by Anonymous | reply 15 | May 17, 2025 4:45 AM
|
[quote]Now, the survey indicates 20% of leaders at companies who’ve rolled back DEI policies say they are bringing back DEI initiatives, but quietly, not with public fanfare.
That's because they know there will be backlash.
Most Americans don't support DEI.
Mainstream media will keep it under wraps, but these days social media is king and the truth will out.
by Anonymous | reply 16 | May 17, 2025 4:48 AM
|
[quote]Most Americans don't support DEI.
They don't support what they've been told DEI is. If someone actually told the truth about DEI, pulled back the layers, I can't imagine anyone having a real problem with it, especially since, once again, a program that was designed to increase diversity has been shown over and over to not benefit non-white minorities to any significant degree. For some reason, this country seems to have an issue with anything that is seen as a handout to black people, when DEI, Affirmative Action, name your set-aside program, Obamacare, always helps white women most.
by Anonymous | reply 17 | May 17, 2025 5:03 AM
|
[QUOTE]For some reason, this country seems to have an issue with anything that is seen as a handout to black people, when DEI, Affirmative Action, name your set-aside program, Obamacare, always helps white women most.
That's the problem. If white man can't control their women, what or who's next?
by Anonymous | reply 18 | May 17, 2025 5:13 AM
|
There’s a sign in front of a house by me and it says “I love DEI”.
by Anonymous | reply 19 | May 17, 2025 5:13 AM
|
R17 I lived some truly terrible aspects of DEI as an executive of a big company. It totally was out of control at its peak before it imploded with Trump. If you think otherwise, you weren’t there. I watched an astounding level of incompetent “talent” onboarded in the name of diversity.
Like all things though, we can’t just course correct. On a scale of 1 to 10, it had become a 12. It needed to be dialed back to a 6 or 7. But of course now, it has to go to a negative 12.
by Anonymous | reply 21 | May 17, 2025 5:21 AM
|
Was your company unable to attract any top black or other minority talent at all, r21, or are you saying that none was available? Might your reputation have preceded you?
There may be a very good reason why top talent evaded your company. You seem to be part of the detritus.
by Anonymous | reply 22 | May 17, 2025 7:18 AM
|
R22 My god what an inept, vacuous comment.
It’s not a surprise why companies across the country jumped at the chance to rein these programs in when Trump gave them cover. And it’s not because they hate black people or even because they wanted to kiss Trump’s ass. It’s because they were damaging the workplace cultures in their organizations.
I repeat though, they needed to be dialed back a few notches, not eliminated altogether. Going “reverse nuclear” is the Trump gift that never stops giving.
by Anonymous | reply 23 | May 17, 2025 8:48 AM
|
[QUOTE][R22] My god what an inept, vacuous comment.
Clocked.
by Anonymous | reply 24 | May 17, 2025 9:00 AM
|
[quote] Of course they would. It was working.
lol.
by Anonymous | reply 25 | May 17, 2025 9:03 AM
|
OP source is a bs web site.
by Anonymous | reply 26 | May 17, 2025 9:03 AM
|
We'll see each other tomorrow, castaña y jodida!
by Anonymous | reply 27 | May 17, 2025 9:06 AM
|
[QUOTE]it’s not because they hate black people or even because they wanted to kiss Trump’s ass. It’s because they were damaging the workplace cultures in their organizations.
I'd like to know why you believe this, Swami. And give us examples where the blacks have darkened or kept "your people" from incredible profit?
by Anonymous | reply 28 | May 17, 2025 9:11 AM
|
[quote]Most Americans don't support DEI.
Most Americans don't even know what DEI is.
But the term certainly tickles their biases in ways they never thought acceptable.
by Anonymous | reply 29 | May 17, 2025 9:24 AM
|
DEI essentially means, don’t refuse to hire, promote or give qualified people equal responsibilities and pay, just because they don’t look like those, or come from the same narrow feeder mills, that you and your fellow companies have pretty much exclusively favored for most of the past, oh, 200 years.
by Anonymous | reply 30 | May 17, 2025 10:50 AM
|
[quote]Most Americans don't support DEI.
*Most [bold]WHITE, HETEROSEXUAL[/bold] people don't support DEI.
by Anonymous | reply 31 | May 17, 2025 11:04 AM
|
There is no definition for DEI so it can mean everything and nothing.
by Anonymous | reply 32 | May 17, 2025 11:12 AM
|
DEI is more extreme nutty left woke crap disguised as progressivism.
Bring back equal opportunity employment instead. Even affirmative action was better.
by Anonymous | reply 33 | May 17, 2025 11:20 AM
|
Kitty, what country are you talking anbout? Affirmative action and equal opportunity in Canada is employment equity. And equity is the E in DEI.
by Anonymous | reply 34 | May 17, 2025 11:55 AM
|
R33 DEI is more extreme nutty left woke crap disguised as progressivism. Bring back equal opportunity employment instead. Even affirmative action was better.
What is the distinction between DEI and affirmative action? Or are you just puking up catch phrases you can’t begin to understand?
by Anonymous | reply 35 | May 17, 2025 12:27 PM
|
R33 - you prove R34's point and also demonstrate that you don't know what DEI is.
Also - those are just garbage right-wing talking points.
by Anonymous | reply 36 | May 17, 2025 2:04 PM
|
Every company would be transformed by hiring more Gen Zs!
by Anonymous | reply 37 | May 17, 2025 2:17 PM
|
Some of this is just good common business sense. If you want a diverse customer base, you'll need to include people who know how to attract them. My first job was for a big mega oil company that was literally an old white boys club. I was on the team that redesigned the gas stations and convenience stores. All of our research showed that women hated our brand because all of the stores at the stations sold mostly stuff like beef jerky and tobacco chew. They finally brought on some women to advise the team and make the stations more female friendly and revenues went way up
by Anonymous | reply 38 | May 17, 2025 2:22 PM
|
[quote]Equal Opportunity in Canada is equity
Yes and I have no problem with it. 🤷♀️
[quote]Or are you just puking up catchphrases you can't understand?
Oh fuck off. DEI was created to give the TQ+ power to lord over employers to hire them at the expense of everyone else. It's a weak performative buzzword. Most people who babble about "diversity, equity, and inclusion" don't really believe any of that when pressured about it. It's lip service.
Just enforce [bold]respect[/bold] in the workplace - have a no tolerance policy against racism, sexism, and ageism - and be done with it.
by Anonymous | reply 39 | May 17, 2025 2:28 PM
|
This is Julia Toothacre, from OP's article: "“Companies don’t want to seem performative, or even admit that they were wrong. They want to recruit more diverse talent. Bringing it back quietly, like putting information on their website, allows them to do it without making a big deal out of it,” said Julia Toothacre, career strategist at Resume Templates. Some of those companies are renaming those initiatives to things such as “inclusive culture” or “culture of belonging,” not necessarily to hide their purpose, but to get away from the negative stigma “DEI” has now. Toothacre also notes some irony in one of the common reasons companies are bringing back DEI policies." “Thirty-three percent said it was harder to hire diverse talent. What did they think was going to happen when they eliminated all of their DEI initiatives? And so they inadvertently created an environment that said, ‘Hey, we don’t care if you are comfortable here or not,’” she said."
Offsite Linkby Anonymous | reply 40 | May 17, 2025 2:30 PM
|
[quote] If you think otherwise, you weren’t there.
I was "there" and was involved in a number of senior level hiring decisions.
That wasn't my experience. I will note that the DEI push came at the exact same time as an historical tight labor market. Couple that with virtually everyone searching for diverse talent at the same time.
Did that make things difficult? Sure. But did we hire woefully unqualified or unsuitable talent? No more than usual.
by Anonymous | reply 41 | May 17, 2025 2:34 PM
|
This is DEI in its simplest form:
Instead of always going to job fairs at the Ivies and the top public universities, set up a table at an HBCU, a gay job fair, or a Hispanic or black job fair. Instead of only getting interns to hires from the Ivies and top public universities, cast a wider net. Instead of hiring only the children of the friends of friends of executives, maybe look around for some others.
DEI is not about replacing straight white men. Despite all their cries, they are still top of the food chain.
by Anonymous | reply 42 | May 17, 2025 2:50 PM
|
R42 1 It went far beyond talent issues. I was assigned to chair our “LGBTQ+” “workgroup” because I was gay. I played along. Before I knew it, I was chairing Zoom meetings with 50-100 people and one of my direct reports (a lesbian) brought her wife to the call to talk about her asexuality. I’m literally on a work call hearing one of my direct reports talk about her sexless marriage WITH HER WIFE. And people were applauding her. Another employee who used to work for me went on about her TWO trans children, and how the company HAD to amend our policies to include all their fucking surgeries they needed in our medical plan. Which we did.
Another one of my (female) direct reports was approached by another one of my employees who was on the “women’s power” group. She wanted her to join to tell her talk about how she had been denied opportunities “because she was a woman”. She replied “I have never felt that way and I have no interest in joining that group.” Fun fact, the other employee trying to recruit her was a TERRIBLE employee who I wanted to fire. But the head of our “women’s power” group was the Chief Legal Officer. So, now, nope. That was off the table.
I stepped down from that shit because it made me incredibly uncomfortable. This kind of shit does NOT belong in the workplace. This is what I mean when I say it got out of control.
I’m just trying to explain how things spun off the rails. You all can feel free to believe your own facts. But amongst my peers I know in other companies, my experience was not unusual.
by Anonymous | reply 43 | May 17, 2025 2:54 PM
|
DEI initiatives wrecked my organization. I think a lot of senior people were secretly happy when they had to do away with it.
by Anonymous | reply 44 | May 17, 2025 3:00 PM
|
^ I’d also add that when we amended our medical program to include minor trans surgeries, I had more than a couple people approach me in the hallways and say “great… our copays just went up to pay for that”.
This is the kind of stuff that built up the backlash we are all living with today.
If you think all of that is an example of a good and positive work environment, then we simply have to agree to disagree and move on. I bid you no ill will.
by Anonymous | reply 45 | May 17, 2025 3:04 PM
|
Apologies to R42. My reply was meant for R41.
by Anonymous | reply 46 | May 17, 2025 3:06 PM
|
DEI is about expanding opportunities and helping others feel comfortable in their workplace surroundings. DEI is not the lesbian processing circle that R43 wrote about. Dear God.
by Anonymous | reply 47 | May 17, 2025 3:17 PM
|
R47 I agree. It had been morphed into a lesbian processing center in my company (and worse). I couldn’t make my point better than you just did.
by Anonymous | reply 48 | May 17, 2025 3:26 PM
|
Fuck-Me pumps, Rose @ r13.
by Anonymous | reply 50 | May 17, 2025 10:17 PM
|