25 years ago this Spring, Arthur Fogel, head of concert promotions for TNA/SFX (now Live Nation Entertainment), was struggling to get an already announced 'Diana Ross and the Supremes Reunion Tour' on the road for 29 dates that summer, but there was a major problem - Ross' former Supremes weren't interested in touring with her. As a matter of fact, Cindy Birdsong and Mary Wilson were so insulted by the final offer from Fogel ($4M for Wilson, $2M for Birdsong while Ross was reportedly offered $15M), they dropped out a few months before the tour was to start. Ross did little to smooth it out (she officially said negotiations were not a 'group' effort, but individual efforts between each singer and Fogel), but forged ahead looking for two women to back her up.
Of all the women who could say they were officially a 'Supreme' (Ross left in 1969 to kick off her solo career in January, 1970 and there was a rotation of 'Supremes' until they officially disbanded and retired the name in 1977), two were finally hired to back up Ross on the tour: Lynda Laurence and Scherrie Payne who never performed with Ross. Because of this seismic shift, the title of the tour dropped 'Reunion' and retitled it 'Return to Love' tour.
An official 'major press announcement' was made on April 4, 2000 and Ross, Payne, and Laurence hit the talk shows to publicize it right after. There was even a 'VH1 Divas Live: A Tribute to Diana Ross' special in mid-April to promote the heavily-invested upcoming tour. Tickets went on sale immediately, as the tour dates were unveiled and it was to kick off on June 14, 2000 in Philadelphia and tour for 29 dates throughout the summer. It was being billed as one of the most anticipated 'music events' of the summer.
By the end of May, reality set in: no one wanted to see a 'reunion tour' without the three surviving Supremes from the 60s. Tickets were not selling. Fogel grew worried. The numbers from the box offices all over America weren't good. To top it off, Mary Wilson was giving interviews as to why she didn't join the tour, and her responses to answers were not nice - she said how she was 'disrespected' during negotiations, and she was 'mistreated' by the promoters.
Philadelphia sold 9,000 of the 13,000 seats available. Columbus Ohio sold 3,000 out of 13,000 seats on June20. Tampa sold 5,000 out of 15,000 seats. The tour was averaging 5,000 - 8,000 seats per night when the venues could fit 10,000 - 20,000 fans. Reviews were pretty harsh. As one critic said, "It would be like Paul McCartney teaming up with three male singers he never performed with before, and calling it a 'Beatles Reunion' tour.
The 'reunion' played its last date in New York City at MSG on July 6. The next day, it was announced the rest of the summer US tour was officially canceled (16 dates out of 30 announced). Discussions for the tour to continue in the UK in the fall of 2000 came to an end. Ross announced to the press that she was "severely disappointed" in the cancellation.
Any DLers go to any of the concerts ? What are some of your memories from 25 years ago ?