Mom takes her kids to SEARS in 1977

Why don't they wear seat belts?

you watched that video and that is what you chose to reply with? incredible.

Judging by those clouds I hope the bought umbrellas.

R1 Most people didn't wear seatbelts in 1977. States began passing seatbelt laws in the '80s, and even then, there was a lot of resistance. There were safety campaigns such as "You could learn a lot from a dummy" to try to change that. For generations, there hadn't been seatbelts and it was difficult to get people to wear them because they just didn't see a need.

Loved watching this, as short and simple as it was. Really took me back. I was at a mall around Christmastime last year and it was so different compared to 1977. Everybody was fat and covered in tattoos and piercings, with neon hair. I'm talking people in their late thirties and younger. I'm not clutching my pearls, I just find such things aesthetically displeasing.

OP, I love this clip - thank you for posting. I'm 55 and was about the same age as the girl in the video, and hell yes, I had a pair of brown Earth shoes JUST LIKE the ones her mother bought her. I loved those ugly shoes; they made me feel special on my first day of school. My mother also wore those sandal-style shoes (with Leggs knee-highs, bien sur!) and had a short hairstyle like the video mother--it was practical and not unattractive. (Nowadays, all the suburban MOMS want to keep their hair in highlighted beachy waves down to their bra straps so you know they're HAWT and hot to trot even though they are MOMS.....)

I can imagine people laughing and ridiculing the family in the video, but really, they are well mannered, nicely put together, and unassuming. The mother seems truly interested in taking care of her kids, and the family seems like a cohesive unit, interacting with one another respectfully. Today, if the family went out together at all, each would be locked in a cell-phone chamber of self-imposed isolation, fixated on the screen instead of other people.

Yes, I'm old.

I bet those kids are all drunk and homeless

What I miss about that time is that the clothes didn't have logos and labels. All that changed with 80's, Reaganomics, Image is Everything, and fuck you I got mine, mentality.

It’s a cute video.

That’s a cool cash register!

Was there really any good reason for a SECOND thread on this video?

R9 is our resident Thread Monitor! Love you, R9, but why can't we have multiple threads on the same subject? Not everyone will have caught the earlier thread(s). I look at these threads as second-chance threads, and I appreciate them!

I wonder who filmed this and why? I can only imagine it was a family member who was doing a project for film class as I can see the shadows from lights. I noticed every once in a while a kid could not resist looking at the camera, which is a big no-no while filming a professional movie.

Frankly, that other thread sucks, with a lot of hatred being directed towards the family. "They're a bunch of inbred hicks," etc. I prefer this one.