Lucky Vanous- once a top male model and FOREVER a Vintage Beefcake
Lucky Joseph Vanous was born on April 11, 1961 in Lincoln, Nebraska. At 18 he joined the Army and served as a 1st Ranger Battalion. When he was discharged he decided to go to the University of Nebraska at Lincoln, studying political science and history. While on a break he decided to visit NYC for the first time with a friend, where his life would change. This was the 1980s.
While walking around and exploring NYC for the first time, he was spotted by an agent for Elite Modeling Agency who rushed over to him, approaching him about his beauty and offered him a contract on the spot. He obliged and signed the contract on the spot, becoming one of the new faces for the agency. He then left college in Nebraska and moved to NYC.
His very first gig was for GQ Magazine and being shot by legendary photographer Francesco Scavullo. Shortly after he began booking big gigs in Europe, leading him to move to Europe and travel around Europe while also working. His new career as a model allowed him to travel and explore the world. Later he would do the same with Asia, before moving back to NYC and deciding to continue his college career. He entered NYU and then Fordham University to finish his studied before landing the campaign that would change his life and earn him a lot of money.
In 1994 Lucky landed a Diet Coke campaign that would have his face on hundreds of millions of homes around the world, and lead to a series of commercials and print ads. This campaign led him to drop out of college a second time and he never finished. His coke ads are some of the most successful for Coke, with them even having him travel around the states and Europe to promote Coke products.
After all his success with Coke commercials, he caught the acting bug and decided to wanted to try out acting. Unlike many models who just jump into acting head on, he decided to take it seriously and studied acting, scene studies and speech with some of the best coaches in NYC and LA. He landed some guests roles on sitcoms and soaps before Aaron Spelling cast him as a lead on “Pacific Palasides” on FOX in 1998, a series that didn’t last. After that he landed another series called “18 Wheels of Justice”, which aired from 2000-2001 on cable. He did a few film appearances and stepped away from acting in 2005 and started working in the world of fitness.
Lucky was lucky in the genetic lottery and living a charmed life. He is now in his 60s.
Offsite Linkby Anonymous | reply 128 | April 11, 2025 10:42 PM
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A 2002 CNN article asking WHET Lucky
Offsite Linkby Anonymous | reply 12 | April 13, 2024 6:13 PM
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I always called him Lucky Vacuous. Beautiful man though. He really should’ve done Playgirl. I bet he was offered.
by Anonymous | reply 13 | April 13, 2024 6:14 PM
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When will DLers realize most men didn’t want to (and still don’t want to) pose nude for the world? Especially back then. Most of us had morals.
by Anonymous | reply 15 | April 13, 2024 6:16 PM
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Diet Coke commercial that made him a global hunk.
Offsite Linkby Anonymous | reply 16 | April 13, 2024 6:17 PM
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His Fat Burning Workout video from the 00s.
Offsite Linkby Anonymous | reply 18 | April 13, 2024 6:21 PM
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1994 LA Times article about his workout video
Offsite Linkby Anonymous | reply 20 | April 13, 2024 6:27 PM
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He's transitioned. He's Lucy Vanous now.
by Anonymous | reply 21 | April 13, 2024 6:29 PM
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In 2013, after 19 years, Diet Coke announced their very first new Diet Coke hunk since Lucky. His ad was pretty much a remake of Lucky’s, only with women watching him while having a picnic instead of from their office window.
Offsite Linkby Anonymous | reply 22 | April 13, 2024 6:31 PM
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OP, your photo is the cover to his 1995 calendar.
Offsite Linkby Anonymous | reply 23 | April 13, 2024 6:36 PM
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r15 Good lord you poor thing
by Anonymous | reply 24 | April 13, 2024 6:40 PM
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R24 I’m not that poster but nothing he said was “poor”. It’s the truth. The fact your first thought was “he should have done Playgirl” just shows your small, uneducated and desensitized brain. My first thought was “what a handsome man”, not he should have done porn.
But I’m not shocked a MAN with no education or social skills doesn’t know how real people behave in the world. Get off the internet. Get a job.
by Anonymous | reply 25 | April 13, 2024 6:46 PM
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I remember someone who went to college in Nebraska with him saying he wasn’t only handsome but a walking party. He loved to party and was always the life of the party, and guys always wanted to be around him because wherever he was the ladies were there too. Women always surrounded him. He got endless pussy.
by Anonymous | reply 26 | April 13, 2024 6:49 PM
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My god I can't possibly count how many loads I shot over R2's picture back in the day. One of the sexiest men, ever.
by Anonymous | reply 27 | April 13, 2024 6:59 PM
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r25 Seek help - I never said he should do porn. My only other post here was "so sexy."
by Anonymous | reply 28 | April 13, 2024 6:59 PM
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Any gay guy who grew up before the 00s knows we had to use the most random things to beat off to when a teen. I remember jerking off to men’s underwear ads and late night workout infomercials. This right here would have been easy jerkoff material for me back then.
Offsite Linkby Anonymous | reply 29 | April 13, 2024 6:59 PM
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That stupid Diet Coke ad was all over daytime tv in 1994 and 1995 and he became a sensation with women and housewives. Coke hired him to do tours and meet and greets etc. even competitions where the winners would have lunch with him etc.
He did like two commercials then said he would probably never do another Coke ad.
You can still find some of those small ads from 1994 of him making an appearance somewhere. And women would show up.
Offsite Linkby Anonymous | reply 30 | April 13, 2024 7:09 PM
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A 1994 NYTimes article about advertising that focuses on the insanely successful Diet Coke ad.
Offsite Linkby Anonymous | reply 33 | April 13, 2024 7:19 PM
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A 1994 Chicago Reader article about the ad
Offsite Linkby Anonymous | reply 34 | April 13, 2024 7:22 PM
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A 2003 interview he did for the Windy City Times.
Offsite Linkby Anonymous | reply 35 | April 13, 2024 7:25 PM
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I'd like for r25 or r15 to take a stab at explaining how posing nude is "pornography."
by Anonymous | reply 36 | April 13, 2024 7:32 PM
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All this mess and no cock pics?
by Anonymous | reply 37 | April 13, 2024 7:36 PM
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R36 look you desensitized freak, full nudity in Playgirl is soft pornography. Playboy is soft pornography. Most men don’t want their dick out for the world. Especially back then.
Retard, you don’t belong here. You just don’t. Have some self respect and pack it up and leave. You’ll only be redtagged again soon enough.
by Anonymous | reply 38 | April 13, 2024 7:37 PM
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Damn, does he flash any cock?
by Anonymous | reply 39 | April 13, 2024 7:40 PM
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On a note that has nothing to do with our resident unemployed retard who is now posting asking about cock over and over from more than one account (soon they will all be red tagged),
He opened a restaurant in Hollywood called Lucky Devil’s in 2005. It became a popular joint around 2008/2009. He later renamed it Lucky’s Tavern as they now wanted it to feel more like a pub and less like just a food joint. It was open for 10 years before closing in 2015, after business died.
In 2009 a woman hired to be a waitress ran to the media claiming she was treated like shit because she showed up on her first day not looking up to their standards. She called for a boycott as she claims they shame people there who don’t look a certain way. Lucky had to come out and defend himself.
Offsite Linkby Anonymous | reply 40 | April 13, 2024 7:42 PM
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Nudity does not equal pornography. Even the courts have said so. Sure, some guys have no problem baring it all and others prefer to keep their pants on. I don't see why people have to go ballistic over the idea one way or another...
by Anonymous | reply 41 | April 13, 2024 7:45 PM
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R38
Mother, we’ve talked about you using my laptop when I’m at work.
STOP IT!
I’ve got plenty of videos for you to view during “bath time.”
by Anonymous | reply 42 | April 13, 2024 7:45 PM
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R41 yes. It is. Playboy is soft porn. Its existence is to get men off. That’s PORN. Same with Playgirl. This isn’t subtle artsy nudes. It’s men showing their hard dicks and holes. That isn’t porn? The most retarded comment ever.
by Anonymous | reply 43 | April 13, 2024 7:48 PM
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R41 YOU DO NOT BELONG HERE WITH EDUCATED MEN. You aren’t one of us.
by Anonymous | reply 44 | April 13, 2024 7:48 PM
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[quote]Most men don’t want their dick out for the world. Especially back then. Retard, you don’t belong here. You just don’t. Have some self respect and pack it up and leave.
Your balls must not work properly.
by Anonymous | reply 45 | April 13, 2024 7:48 PM
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R45 no. Most men don’t want their dicks online. The fact you don’t understand that says oh so much.
Such low class trash. I’d spit in your face if I could, that’s how low class I feel you are.
Anyway, a pic of him outside his restaurant in 2008.
Offsite Linkby Anonymous | reply 46 | April 13, 2024 7:51 PM
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From LPSG:
“ I used to see him all the time when I'd eat at Lucky Devil, his restaurant. Very nice man, still just beautiful.”
by Anonymous | reply 47 | April 13, 2024 7:53 PM
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OP, if no dick or hole, you must give up the scroll.
by Anonymous | reply 48 | April 13, 2024 7:54 PM
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R48 not OP but you can easily not comment on it RETARD.
A proud owner. I’m sure he was sad when he had to shut it down.
Offsite Linkby Anonymous | reply 49 | April 13, 2024 7:55 PM
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Can you show us on the ruler what we can expect?
by Anonymous | reply 50 | April 13, 2024 7:56 PM
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I owned a VHS copy of Lucky's tape. Because as a young gay, I was interested in, um, fitness.
by Anonymous | reply 51 | April 13, 2024 7:56 PM
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I had his calendar. I am not ashamed to say that one of the pages is still on the side of my refrigerator.
by Anonymous | reply 52 | April 13, 2024 7:59 PM
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The original 2009 blog from the employee who got fired before clocking in for her first day of work, and this blog going viral in LA before viral was a thing. I’d say she was in the wrong and took to the internet to play victim.
Offsite Linkby Anonymous | reply 53 | April 13, 2024 8:02 PM
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[quote]Most men don’t want their dicks online. The fact you don’t understand that says oh so much.
I’m not arguing with that. But I do like seeing other mens’ dicks online.
Mainly because I’m not a eunuch.
by Anonymous | reply 54 | April 13, 2024 8:09 PM
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A certain somebody on this thread appears to be day drinking. Very self destructive, but as such a rancid soul, an early departure might be a blessing for him and those in his life.
by Anonymous | reply 55 | April 13, 2024 8:09 PM
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LA Foodie ate there in 2011 and gave it 4/5.
Offsite Linkby Anonymous | reply 56 | April 13, 2024 8:17 PM
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Anyone and everyone who has ever met him says he is even better looking in person. And that’s everyone. They all say he is more beautiful in person.
by Anonymous | reply 57 | April 13, 2024 8:19 PM
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Pretty is as pretty does.
by Anonymous | reply 58 | April 13, 2024 8:24 PM
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Being known and celebrated for one’s beauty, and not talent, can drive one down scary lanes.
by Anonymous | reply 59 | April 13, 2024 8:26 PM
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R59 well he never went down a scary lane. He worked as a model then actor/model then opened his own restaurant in Hollywood for 10 years. What he’s done since 2015 no one knows. But he deleted his Facebook he used to have etc. and seems to live off radar.
He turned 63 on April 11.
Let’s remember he had a gorgeous face with perfect body.
Offsite Linkby Anonymous | reply 63 | April 13, 2024 8:42 PM
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[quote]Let’s remember he had a gorgeous face with perfect body.
I can't judge his body until I've seen *all* of it.
by Anonymous | reply 67 | April 13, 2024 8:45 PM
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Absolut Vodka ad with him as the model from the early 90s
Offsite Linkby Anonymous | reply 69 | April 13, 2024 8:48 PM
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The left nipple is 1/87th of an inch bigger than the right one. HARD PASS!
by Anonymous | reply 70 | April 13, 2024 8:49 PM
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Something tells me those boots are too big for him, r69.
by Anonymous | reply 71 | April 13, 2024 8:52 PM
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Blah blah blah, OP, but what's his junk like?
by Anonymous | reply 72 | April 13, 2024 8:53 PM
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Lucky turned 63 on 11 April.
Lucky was unlucky in love. He divorced in 1996 after seven years of marriage.
Lucky wanted kids, but never had any. Here's his former wife, Kristen Noel...
Offsite Linkby Anonymous | reply 73 | April 13, 2024 9:08 PM
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R73 his age and birthday was acknowledged more than once.
by Anonymous | reply 74 | April 13, 2024 9:12 PM
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Saks Fifth Avenue ad, 1988
Offsite Linkby Anonymous | reply 75 | April 13, 2024 9:12 PM
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[post redacted because linking to dailymail.co.uk clearly indicates that the poster is either a troll or an idiot (probably both, honestly.) Our advice is that you just ignore this poster but whatever you do, don't click on any link to this putrid rag.]
Offsite Linkby Anonymous | reply 78 | April 13, 2024 9:16 PM
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R74. We don't need a hall monitor.
by Anonymous | reply 79 | April 13, 2024 9:18 PM
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[quote]He did like two commercials then said he would probably never do another Coke ad.
Fool.
"Flo" from the progressive ads made a buttload of money.
by Anonymous | reply 80 | April 13, 2024 9:21 PM
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1997 article on him in a French magazine
Offsite Linkby Anonymous | reply 81 | April 13, 2024 9:24 PM
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Definitely 'beefcake' and I don't blame anybody for liking him, but too dull-looking, for my taste. Too on-the-nose handsome.
by Anonymous | reply 83 | April 13, 2024 9:25 PM
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His feet are so sexy! His only imperfection is his name, “Lucky”. I despise it.
by Anonymous | reply 84 | April 13, 2024 9:30 PM
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Gorgeous in pix, but compared to other top male models, he just stood there and looked hot, rather than actually "modeling." There was never any "tension" or anything bubbling under the surface. Say what you will about Tyra Banks, she was usually pretty good about explaining what was wrong or lacking in modeling pix.
This became readily apparent in his few acting roles.
by Anonymous | reply 85 | April 13, 2024 9:31 PM
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Are we really comparing a male model to a female model? They aren’t comparable. Two completely different worlds and dynamics.
Named one of the 50 most beautiful people by People magazine in 1994.
Offsite Linkby Anonymous | reply 86 | April 13, 2024 9:41 PM
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At the time of his popularity, I owned a gift shop and used to go to the trade shows (NY Gift Show was the place to buy). When his calendar came out, the publisher was able to get him to make an appearance at their booth at the NYGS to help sell his calendar. If you placed a 'sizeable' order (8 dozen), he autographed a copy so you can display it in the store. Needless to say, this was the busiest booth at the Javits Center, as everyone (men and women) wanted to meet him and get his autograph. I ordered 8 dozen for the Christmas season, shook his hand and got the autographed copy (still have it somewhere). He was very polite and kind, and his presence made me quiver. Luckily, I sold out on the 96 calendars (that was much more than I usually bought for a single title calendar) - to the surprise of no one, more gay men than women bought the calendar for themselves and gifts that Christmas.
by Anonymous | reply 87 | April 13, 2024 9:50 PM
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He looks a lot like Bruce Campbell from Evil Dead.
by Anonymous | reply 88 | April 13, 2024 9:50 PM
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[quote]and his presence made me quiver.
Well, if that just doesn't rip my bodice.
by Anonymous | reply 89 | April 13, 2024 9:54 PM
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The opening to the cable show he starred in, “18 Wheels of Justice”.
Offsite Linkby Anonymous | reply 90 | April 13, 2024 9:54 PM
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The season 2 intro (Billy Dee Williams left)
Offsite Linkby Anonymous | reply 91 | April 13, 2024 9:56 PM
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He's what women think about when their fat, bald men are fucking them doggy style. Or in the dark. You know, to get wet?
by Anonymous | reply 92 | April 13, 2024 9:58 PM
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Pacific Palisades intro. The 1998 failed Melrose Place spinoff. Joan Collins was the Heather Locklear of this one.
Offsite Linkby Anonymous | reply 93 | April 13, 2024 10:04 PM
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[quote]He's what women think about when their fat, bald men are fucking them doggy style. Or in the dark. You know, to get wet?
No, can you explain in detail for us ?
by Anonymous | reply 94 | April 13, 2024 10:07 PM
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Wow. He really is gorgeous.
by Anonymous | reply 97 | April 14, 2024 2:48 AM
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He was the straight, non-nude version of Steve Kelso.
by Anonymous | reply 100 | April 14, 2024 3:54 AM
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Does he have an OnlyFans account?
by Anonymous | reply 101 | April 14, 2024 3:55 AM
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It doesn't matter that he's straight -If he were gay he still wouldn't be any more accessible to guys like me/most of us. At least we can enjoy his hot pics and dream about parts unseen...
by Anonymous | reply 102 | April 14, 2024 4:46 AM
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And also wonder what he looks like now at 63.
by Anonymous | reply 103 | April 14, 2024 5:05 AM
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Zoolander ruined male models for me forever. I know they’re smokin’ hot and desirable to most people, but I can’t help imagining them doing this. 🫤
Offsite Linkby Anonymous | reply 104 | April 15, 2024 4:21 AM
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We ate at his restaurant all the time when I went to Second City LA. The food was really good but kind of pricey for the time. He'd show up and cook a few times during the week.
by Anonymous | reply 105 | April 15, 2024 4:38 AM
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Great parody of the original ad.
Offsite Linkby Anonymous | reply 107 | April 15, 2024 4:13 PM
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In some of Lucky's pics he'd be a 10 (like at R65) & in others a 5 or 6.
He was a stunning male model who could be hit or miss based on his mood, the angle or the photographer.
by Anonymous | reply 108 | April 16, 2024 8:00 AM
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R108 he was never a fucking 5. Please get a job ugly loser
by Anonymous | reply 109 | April 16, 2024 8:58 AM
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You whores can still buy his workout VHS. People are selling it on Amazon and EBay.
Offsite Linkby Anonymous | reply 111 | April 18, 2024 7:04 PM
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What blast from the past! I haven’t thought of him in years. What a beautiful man.
by Anonymous | reply 112 | April 18, 2024 7:18 PM
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Were you even alive r112?
by Anonymous | reply 113 | April 11, 2025 3:23 PM
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[quote] no. Most men don’t want their dicks online. The fact you don’t understand that says oh so much. Such low class trash. I’d spit in your face if I could, that’s how low class I feel you are.
Jesus Christ, that's a big stick up your ass!
by Anonymous | reply 114 | April 11, 2025 3:27 PM
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OP, thanks for posting. I never heard of this guy until today.
by Anonymous | reply 115 | April 11, 2025 3:29 PM
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I always thought he had a boring face. Like an AI version of handsome, but not much character.
by Anonymous | reply 116 | April 11, 2025 3:35 PM
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R84, that's exactly how I feel....gorgeous feet, but I hate the name "Lucky."
by Anonymous | reply 118 | April 11, 2025 3:57 PM
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R118 too bad. It’s the name his parents gave him.
by Anonymous | reply 119 | April 11, 2025 4:02 PM
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[quote] but I hate the name "Lucky."
He's just lucky my father didn't name him!
by Anonymous | reply 120 | April 11, 2025 4:28 PM
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R119 , you’re right. I thought it was a fictitious name. His name is not the hot issue; he is.
by Anonymous | reply 121 | April 11, 2025 7:09 PM
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Yes r121 OP stated his full name. Lucky Joseph Vanous.
by Anonymous | reply 122 | April 11, 2025 7:13 PM
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Today is his 64th birthday
by Anonymous | reply 123 | April 11, 2025 7:14 PM
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His claim to fame (and with vocals by the inimitable Etta James).
Offsite Linkby Anonymous | reply 124 | April 11, 2025 9:55 PM
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Is he like, well you know, uhm ... HOMOSEXUAL?????
by Anonymous | reply 126 | April 11, 2025 10:36 PM
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Looks confused and retarded.
by Anonymous | reply 128 | April 11, 2025 10:42 PM
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