[quote] Should have been a simple diner-y place for gays and queens to eat, but it seems like location after location has closed. I mean, how do you fuck up a burger and fries?
I went to the one in DC. It had a garage door, and that's about all I remember of it.
I knew it was meant to be a gay establishment, but it felt like a restaurant, a little bit of a higher-end installation than seemed to fit the fast-food menu. The design impression I got from what I recall reminded me of something like Joe's Crab Shack, sort of midrange chain restaurant designed to look kitschy, but the menu from what I remember was a bit below that.
What did they do wrong? Not necessarily anything.
New restaurants come and go, at least in DC, literally every day. I actually get sad when I see a new restaurant open because I figure it is probably some person's dream, and I figure they'll likely be out of business within six months.
It's not a post-pandemic thing. Restaurants just come and go in the blink of an eye because there is so much competition and what is new is always what gets the business.
10 years ago, three new taco places opened within a block of one another and within a month of one another, and all of them had lines out the door for a couple of months, and all were out of business within a couple of years.
Six or seven years ago, three fried-everything restaurants popped up on Conmecticut Ave. within months of one another, serving things like fried chicken on doughnuts with bacon, and people I worked with went to them one time and then never again, and all were gone within six months.
If Hamburger Mary's did anything 'wrong' in this city, perhaps it was location, but even so I don't think the gay gimmick works here. It's a gay and integrated city. We don't really have a 'gay ghetto' anymore. The themes of hamburgers and gay schtick don't seem like a natural fit and I can imagine plenty of straight people wandered in and may have just been confused. Meanwhile, on 18th Street, there's a Duplex Diner that is an actual diner and totally rooted in the LGBT community, hosting watch parties and functioning as a quasi-gay bar. For people who call that place home, why would they want to go to a midrange restaurant decorated like it belongs in the white suburbs to get a fast food burger?