More Pitchbot trolling.
Well, the headline, anyway. The quotes from the people who own these places let you know that the reporter thought they were a bunch of pretentious asses.
[quote] “For those that look at a gym as a selfie opportunity, a place solely dedicated to performance-oriented training or a workout that needs to be done, you can probably find a gym that’s more affordable that can deliver those things,” Mr. Schoepe said. “We are not looking to bring in people who keep to themselves and don’t see the value of mingling with like-minded people.” Instead, he said, Heimat welcomes “people who cultivate that ethos of mindfulness with their fellow members.”
[quote] “We’re looking for people who are a good representation of the brand, and they should inspire others to take care of themselves,” said Dr. Jonathan Leary, the founder and chief executive, who also described the average member as a young professional in their 30s...He did, however, attempt to describe what makes the perfect Remedy member: It’s someone, he said, “who will shine bright and help teach people the changes that need to happen.”
[quote] the goal is to have a “tight-knit community of like-minded individuals including but not limited to entrepreneurs, executives, athletes, celebrities, pre- and postnatal mothers and more,” said Liana Levi, the owner and founder.
[quote] Some people, he said, believe that since they are paying a premium, they can just show up and assume that their sessions will be booked for them with white-glove service. Those aren’t the type of people he wants, he said. Instead, Monarch is seeking a community of like-minded people who are motivated to get well. And to sign up for their own sessions. [OP Note: The reporter is not even trying to hide his disdain here.]
[quote] The Ness, a trampoline and cardio boutique fitness space on the edge of Tribeca and Chinatown in New York, opened in 2019 as referral-only. “If you were having a dinner party, you wouldn’t post your address on a flyer and plaster it all over town as an open invitation,” said Colette Dong, the founder. “You would curate a group of friends that you think mesh well together.”... “This creates a better community and environment, which is really important when you’re working out for the first time, coming back into your routine or trying to stick to a goal,” Ms. Dong said. “You just don’t want to do it in front of a bunch of strangers.