Probably everyone has encountered recipe pages or entire websites that list recipes that sound good but are elusive on the page, usually presented this way:
—Good-sounding recipe title
—Long introduction
—Background on recipe
—Family narrative
—How the family discovered the recipe
—Family's maternal DNA tracing back to the original female human ancestor Lucy
—Photos of family dog
—Photos of finished meal
—Reason why web designer has a passion for food
—List of all possible food allergies associated with recipe
—Testimonials from web designer's toddler about why he loves the recipe
—Other similar meals that are inferior to the recipe
—Best wines to pair with the recipe
—Best beers to pair with the recipe
—Best nonalcoholic drinks to pair with the recipe
—Hello Fresh ad
—Link my quick recipe video on TikTok if you don't have time to read cookbooks!
—Promo copy saying the recipe is just below, no more need to wait any longer, here it comes, you're going to be so happy when you try it, you've never tried anything like it, seriously, your toddler will love you more than ever before, your mother will be prouder than ever before, your husband will dick you harder than ever before, are you ready??? Here it comes...
—Blue Apron ad
—Hello Fresh ad 2
—Scroll for the recipe
—Link: How to Rid Your Home of Bats
—Link: This Sequined Unicorn Crochet Kit Will Change Your Life
—Link: Irritable Bowels? This Milk From an Obscure Tropical Island Superfood Will Heal What Ails You
—The recipe.
Why do websites do this?
My only thought is that they must 'trap' people on the page for as long as possible so that they can claim analytics show people spend many minutes on every page and up their ad prices based on that, but it doesn't seem like it can possibly work out well for web traffic in the long run. It took a few of those traps before I learned to scroll once or twice and if the recipe isn't there, I leave and try to remember that specific website is trash.