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“The Electric Company” premiered 51 years ago today! 10/25/1971

51 years ago today, October 25, 1971, The Electric Company premiered. It is an American educational children's television series created by Paul Dooley and produced by the Children's Television Workshop (CTW) for PBS in the United States. PBS broadcast 780 episodes over the course of its six seasons from October 25, 1971, to April 15, 1977. After it ceased production in 1977, the program continued in reruns until October 4, 1985, as the result of a decision made in 1975 to produce two final seasons for perpetual use. The Workshop produced the show at Second Stage, located within the Reeves Teletape Studios (Teletape), in Manhattan, which had been the first home of Sesame Street. The series reran on Noggin, a channel co-founded by the CTW, from 1999 to 2002.

The Electric Company employed sketch comedy and various other devices to provide an entertaining program to help elementary school children develop their grammar and reading skills. Since it was intended for children who had graduated from CTW's flagship program, Sesame Street, the humor was more mature than what was seen there.[citation needed]

The show was directed by Robert Schwarz (1971 and 1977), Henry Behar (1972–1975), and John Tracy (1975–1976), and written by Dooley, Christopher Cerf (1971–1973), Jeremy Stevens (1972–1974) and John Boni/Amy Ephron (1972–1973).

In many areas, a preview special, Here Comes The Electric Company, was seen in syndication through sponsor Johnson Wax on many local commercial stations during the week before its 1971 debut.

The original cast included Morgan Freeman, Rita Moreno, Bill Cosby, Judy Graubart, Lee Chamberlin and Skip Hinnant. Most of the cast had done stage, repertory, and improvisational work, with Cosby and Moreno already well-established performers on film and television. Ken Roberts (1971–1973), best known as a soap opera announcer (Love of Life; The Secret Storm), was the narrator of some segments during season one, most notably the parody of the genre that had given him prominence, Love of Chair.

Jim Boyd, who was strictly an off-camera voice actor and puppeteer during the first season, began appearing on-camera in the second season, mostly in the role of J. Arthur Crank. Luis Ávalos also joined the cast at that time.

Cosby was a regular in season one, and occasionally appeared in new segments during season two, but left afterward. Nevertheless, segments that Cosby had taped during seasons one and two were repeatedly used for the rest of the run, and Cosby was billed as a cast member throughout. Similarly, Chamberlin also left after season two, but many of her segments were also repeatedly reused; consequently, she was also billed as a cast member for the rest of the show's run.

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by Anonymousreply 8October 26, 2022 8:19 PM

Added to the cast at the beginning of season three (1973–1974) was Hattie Winston, an actress and singer who later appeared on the show Becker. Also appearing on the show during this period was Irene Cara, who was a member of a child singing group called the Short Circus. Beginning in season four (1974–1975), Danny Seagren, a puppeteer who had worked on Sesame Street and also as a professional dancer, appeared in the role of Spider-Man; Marvel Comics published Spidey Super Stories that tied into Seagren's appearances as Spider-Man in character, who never spoke aloud or unmasked himself. Comedian, actor and writer Paul Dooley created the series and served as head writer. A total of 780 episodes were produced in the show's six-season run, 130 per season. As with Sesame Street, each episode of The Electric Company was numbered on-screen instead of using traditional episode titles. Seasons One through Four were numbered 1–520 (1971–1975). Season five was numbered 1A–130A (1975–1976), while season six was numbered 1B–130B (1976–1977). The last two seasons were designated as such because they were designed as year-long curricula for schools.

Starting with season three, a show's number would be presented in the sketch-of-the-day teaser segment, a parody of soap-opera teasers, which would highlight a particular sketch that would be shown during that episode. The voice of a cast member would say a variant of, "Today on The Electric Company, the so-and so says, '(bleep),'" and the action would freeze as the graphic of the word of the day (or a card with the word of the day printed on it) became visible to viewers. The redacted words were replaced by a series of Minimoog sounds roughly mimicking the modulation of the word or phrase in question so children could guess them. The still action would linger on the screen for several seconds, then fade to black, where the show number would become visible in a Scanimate animation in a random color. The music for this segment was a repetitive, funky instrumental groove featuring a call-and-response between horns and a scratchy wah-wah electric guitar.

The next-show teaser, which was introduced in season two without music, worked in the same way, and usually used a different take of the music heard during the sketch-of-the-day teaser, except that the voice said "Tune in next time, when...," and there was no show number shown.

In season one, however, after the title sequence, the sound of a striking match would be heard, and a fade-up from black would reveal a hand holding a lit match and "Show #x" handwritten on a piece of paper that was placed in such a way so that it could blend with the surrounding objects in-frame. Instead of the next-show teaser, Ken Roberts's voice could be heard, saying, "And now, the last word," and the trademark light bulb would be shut off by a hand doing whatever the last word was. In season two, after the opening sequence the words "The Electric Company" would disappear from the logo, and the show number would appear in its place through the use of a Scanimate animation and an electronic whooshing sound.

by Anonymousreply 1October 25, 2022 3:56 PM

Notably, some episodes in seasons three through five had serious technical errors with either their sketch-of-the-day teaser segments or their next-show teaser segments, which was probably because of the failure of the linear analog video-editing equipment. Episodes that have these errors in their sketch-of-the-day teasers include 297, 390, 1A, 8A, and 15A—sometimes the music started too late, ended too early, or played too long; sometimes the errors are negligible, with the teaser music only playing a fraction of a second longer than usual.

For season six, because the teaser music was changed to a shorter, self-contained composition, these errors do not occur, with the exception of the teaser of 33B shown at the end of 32B (available on iTunes), where the teaser was accidentally cut by a fraction of a second.

The Electric Company was canceled in 1977 at the height of its popularity. Unlike its counterpart Sesame Street, which licensed its Muppet characters for merchandising, The Electric Company never had a stand-alone brand or character that could have helped to generate additional profits. The only significant items the show licensed were comic books and a Milton Bradley board game of the Fargo North, Decoder character. Licensing rights were also granted to Mattel Electronics for two educational-based video games for the Intellivision console in 1979.[4] These games featured both the show's title logo on the game's packaging and label and the first several notes of the theme song played on the title screen of the games.

In addition, the PBS stations and statewide networks that aired the show often complained of the Children's Television Workshop "soaking up so much money in public television", said veteran television producer Samuel Gibbon, who worked on the show. "The stations demanded that one of the programs—either Sesame Street or The Electric Company—be put into reruns to save money. By that time, Sesame Street was a cash fountain for the Workshop. The show was almost supporting itself by then with all the productions, books, records, and games. There was no way, it was felt, that they could reduce the number of original shows of Sesame Street. But the thought was that if we produce two final seasons of The Electric Company that were designed to be repeated, that would give the show four more years of life."[5] Most PBS programs at the time were produced entirely by local stations, instead of being the work of independent producers like CTW. The final episode of The Electric Company featured a short musical and dance number featuring the final cast members (with the exception of Rita Moreno, Bill Cosby, and Lee Chamberlin, who did not take part in this episode) including the then-current members of the Short Circus. The lyrics of the song summed up the closure of the series:

We're glad you came to call. We really had a ball. The show is done; we hate to run; we're sorry, but that's all.

Following the last original episode on April 15, 1977, The Electric Company continued on PBS in reruns until early October 1985.

by Anonymousreply 2October 25, 2022 3:57 PM

HEEEEY YOUUUU GUYYYYYYYYYYYYYYYYS!

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by Anonymousreply 3October 25, 2022 8:27 PM

Luis Ávalos got me hard when I was younger

by Anonymousreply 4October 25, 2022 8:37 PM

Morgan Freeman was on that show too

by Anonymousreply 5October 25, 2022 8:44 PM

I used to love this show. The songs were great too

Remember "sweet Sue at the sweet shop" "By golly my lollipop is following me" and an "E on the end"

by Anonymousreply 6October 26, 2022 6:31 PM

This will always be etched into my brain!

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by Anonymousreply 7October 26, 2022 8:07 PM

This was aways my favorite.

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by Anonymousreply 8October 26, 2022 8:19 PM
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