I’m missing beloved cosmetics/fragrance/jewelry icon, Tova Borgnine today. I’m going to sniff some Tova Signature perfume today while watching her classic videos on YouTube.
Tova studied acting in Manhattan, but she developed a fondness for applying makeup. After marrying a New Jersey businessman in 1965, she opened a makeup center. When the marriage failed, she moved her business to Las Vegas to be near her mother.[2]
In Las Vegas, in 1975, Tova learned of a cactus-based face cream made from a formula by a Mexican family and bought worldwide distribution rights.[2] By 1977, the revenues for her company, then called Tova9, were about $500,000; by 1981, they were nearly $2 million.[2] In 1984, she published The Tova Difference: A Promise of Lasting Beauty, with Elaine Trebek.[6][7][8]
Her perfume, Tova Signature, has been produced since 1983, and sold on QVC since 1990.[9] By 1984, her firm had 47 employees at her offices in Beverly Hills, California, and factory in nearby Arcadia. By 1987, she had 65 skincare products and 80 employees.
According to QVC, as of 2001 her perfumes made her "a steady presence at QVC and its biggest fragrance vendor".[citation needed]
In 2002, QVC bought the Tova brand for a seven-figure sum. As of 2008, Tova Signature was QVC’s top-selling perfume.[10]
She was awarded the FiFi Award for the Women's Fragrance Star of the Year (Non-Store Venues) in 1998.[7] Her fragrance, Tova Signature, was nominated for the 2008 Fragrance Hall of Fame FiFi Award.[11]
In June 2009, she received the Retailer of the Year award from the Fragrance Foundation, both for her innovative use of direct marketing to sell her products and for her longevity in the fragrance industry.[9]
| by Anonymous | reply 1 | October 15, 2022 4:41 PM |
I bet Earnest loved having such a continental wife!
| by Anonymous | reply 2 | October 15, 2022 5:09 PM |
Hey, it was better than Ethel! At least Tova thought my Dutch oven trick was funny.
| by Anonymous | reply 3 | October 15, 2022 5:12 PM |
Ahh Tova and I both enjoyed putting on makeup!!
| by Anonymous | reply 4 | October 15, 2022 5:27 PM |
Talk about Tova Oldshuh.
| by Anonymous | reply 5 | October 15, 2022 5:31 PM |
Yeah, she’s on QVC fairly often.
| by Anonymous | reply 6 | October 15, 2022 6:35 PM |
R6 not anymore. She died earlier this year. RIP Tova Borgnine.
| by Anonymous | reply 7 | October 15, 2022 7:35 PM |
Her original perfume (now discontinued) goes for ridiculous prices on eBay.
| by Anonymous | reply 8 | October 15, 2022 7:38 PM |
^^^You can buy Tova Signature from QVC.com
| by Anonymous | reply 9 | October 15, 2022 7:39 PM |
Tova spent 20 years trying to mask Ernie's unbearable stench before she found a formula so effective she then decided to market it.
| by Anonymous | reply 10 | October 16, 2022 6:02 AM |
I want to spray Tova Signature on others
| by Anonymous | reply 11 | October 16, 2022 2:06 PM |