[bold] Baby boomers aren’t going to tolerate being put out to pasture.
[/bold]That’s the thinking behind an expected surge in development of luxury senior-living communities in dense urban settings.
Many developers are betting that over the coming decades, more seniors will shun traditional suburban retirement communities and demand to live where there are lots of dining, entertainment and shopping choices nearby. As a result, a plethora of projects, many with rooftop pools, celebrity chefs and spa-style wellness centers, are planned for major U.S. cities.
“Everybody’s trying to crack the code for what the baby boomers want,” says Beth Burnham Mace, chief economist at the National Investment Center for Seniors Housing & Care. Fewer than 20 ultra high-end senior living communities exist in downtown urban areas across the country now, she estimates, and predicts that number could triple, or more, in the next several years if projects in the pipeline pan out.
Because it’s much more expensive to develop senior-living housing in cities than in suburbs, many of these new projects—from independent-living and assisted-living properties to skilled nursing care and memory-care units—are expected to aim at the high end. Some developers are looking at converting unused office buildings and hotels, options increased by pandemic vacancies. They are also betting more seniors will be able to afford luxury housing: Research shows baby boomers, born 1946 through 1964, will drive a rapid expansion in the share of high-income seniors in coming years.
“There’s an enduring lifestyle commitment among our customer base to remaining in the cities,” says Bryan Cho, Executive Vice President of Related Cos., which recently opened a luxury senior community with Atria Senior Living under the Coterie brand in San Francisco. “Every generation has different tastes. There’s a desire for people to get back together in a post-pandemic world. They want to be connected to culture and family.” .....