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Why did Angie's List suddenly change its name?

Was it because "List" sounded a little too much like Craig's List and the owner didn't want to be associated with sleazeball Craig Newmark anymore?

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by Anonymousreply 11March 6, 2022 6:54 PM

"Sleazeball?" Please.

Probably more to do with wanting their name to match their NASDAQ symbol.

by Anonymousreply 1March 6, 2022 6:27 PM

Strategic rebranding to emphasize its new approachability, and what R1 said.

by Anonymousreply 2March 6, 2022 6:29 PM

It reminded people of Schindler's List.

by Anonymousreply 3March 6, 2022 6:37 PM

It turned into a hook-up site.

by Anonymousreply 4March 6, 2022 6:38 PM

Everybody’s doing it.

Alphabet, Meta, Dunkin’, etc.

by Anonymousreply 5March 6, 2022 6:38 PM

Angie's List went to shit when it became Home Advisor. Now it's a spam generator.

by Anonymousreply 6March 6, 2022 6:39 PM

Makes for a shorter website name.

by Anonymousreply 7March 6, 2022 6:39 PM

Ain’t it time we say goodbye?

by Anonymousreply 8March 6, 2022 6:40 PM

[quote]Probably more to do with wanting their name to match their NASDAQ symbol.

[quote]Strategic rebranding to emphasize its new approachability, and what [R1] said.

Because Angie's List bought Handy and Home Advisor.

Angie rhymes with Handy and they provide a list of "screened" contractors but it's not necessarily about reviews anymore.

by Anonymousreply 9March 6, 2022 6:40 PM

That and you cannot trademark Angie's list. They needed a corporate identity that was trademarked.

by Anonymousreply 10March 6, 2022 6:54 PM

I will always have respect for Ango (headquartered in Indianapolis) for the way they responded to then-Governor Mike Pence's anti-LGBT Religious Freedom Law.

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by Anonymousreply 11March 6, 2022 6:54 PM
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