Diversity in advertising

Casted.

I think it’s hilarious to see all the biracial couples and gays and nose rings and tattoos in commercials now.

Really?

This is advertising. They wouldn't do it if it didn't work.

Um, that's not even an example of "wokeness" pawpaw, that's what the world looks like outside of your assisted living nowadays.

If I had to guess, it's a way for the companies being advertised to brag about how socially conscious they are as well as the agencies.

I am sure there was some not very high quality study done somewhere that showed this sort of casting is effective and it gets trotted out every time someone questions it.

If I see one more non-binary bi-racial gender-fluid asshole pushing some Chinese-manufactured crap, I'm gonna bite my pillow!

Is anybody in advertising bothering to do polls & demographics anymore? Maybe it is just me, but I know it seemed like Apple took down it's Black History stuff real fast back in February, as did Walmart. Target seemed like it was all still up in the month, but then they started email trolling me with all kinds of sales out of the blue.

White people watch lots of TV and they notice all of the black actors in commercials. To them it looks like they are loosing the country to wokeness. This is why the white right will back in the next election and silently take control again.

[quote] Um, that's not even an example of "wokeness" pawpaw, that's what the world looks like outside of your assisted living nowadays.

Sorry I forgot to post a trigger warning before using the word “wokeness.”

It’s what the world has always looked like, my child. But seeing so much diversity in television advertising is new

It’s part of what’s fueling the MAGA backlash.

People understand that companies portray in commercials the kind of people they are targeting. It just makes it confusing why companies are increasingly targeting their marketing to small segments of the population.

I always notice the white man/black woman interracial couple pairing in commercials. Mainly because that one happens the least in real life. I've also seen an asian man/black woman pairing which seems even less likely.

[quote]Mainly because that one happens the least in real life.

Maybe not in Bugtussle, Alabama where you're from. Some of you whores really did to look beyond your trailer parks and get out in the real world. Life is obviously passing you by.

I love when they have a hulking black man living in a house where the set designer clearly designed the house with middle aged white woman sensibilities. The suits probably said “cast a black!”

And they always put the black man in a sweater. Is that to make them less threatening to whites?

You bet your Jello Pudding Pops it is R15

R15 What should they be wearing? Studded leather harnesses?

When white people see black people in commercials it comforts white people that they’re not racist

"What should they be wearing?"

Basketball jerseys, sweat pants, stolen Tommy Hilfiger jackets, gold chains...you know, the usual.

No silly R17

They should be wearing those gang jeans that show their underwear, do-rags, and wife beaters, and a pair of really expensive basketball shoes they probably got from someone who stole them.

You know, like they do in real life

It turns me off to the product.

This thread comes up like every other week. Someone is really laser focused on this topic. My first question is, who is watching all of these commercials? There are aps to avoid them. Or you could just bloop past them if you're using a DVR.

Wokeness BS. I seldom see Asians, Latinos or gay people in the commercials. I’ve never seen a lesbian couple. But when it looks like about 80% of the commercials are now black when blacks only make up less than 15% of the population.

Or maybe more and more people notice.^^.

It’s probably the white-adjacent troll.

I agree, R9, it won't be long before bubba and them start screaming about mixed couples being "shoved down our throats." This all seems like a setup to the repugnantcans' attacking and overturning Loving.

Will mitch ditch elaine? ginny dump cla'nce? Or, will there be designations of "honorary Whites?"

ALERT, ALERT.. Hasn't this topic got some panties in a twist

How come you never see blacks doing a Depends ad?

The "Every commercial has to have black people" trend appeared very suddenly. Was this a result of a meeting of all the advertising execs, or did it come organically? I'd also like to know if the exclusion of Asians, Latinos, and other minorities was a conscious decision or a subconscious reaction to the fear of being called racist by the rabid SJW crowd.

Lisa Rinna refuses to work with them, R28. It's in her contract.

R29, yes, ALL the “advertising execs” met and agreed that they would only cast one type of actor in their commercials. After all, it’s not as if they work in a cutthroat competitive client services business or anything. And yes, these ads are targeted to persecute you and make you uncomfortable with the black people you’re so clearly unable to tolerate.

Oh yes, R29. Absolutely from business people. Like the white Jake they canned for the black one for State Farm. He was fired because he was white. Period.

Don’t we have any Madmen?

OT, but was she wetting herself while being “interviewed”?

That was just WAY too much. Does Harry wring them out and toss them in the washer? Economical and absorbent.

It's not research driven. It's because clients ask agencies for it as an expectation, even when the target market is cashed up whites. The account managers are late 20s-mid 30s and they've all drunk the diversity Koolaid, so it's not even a question that casting gets the call for a chocolate box assortment of token people. Viewers of all colors and persuasions roll their eyes, but so it goes. It's not something is anyone is going to dare raise their voice about as an modern day farce.

One of the groups I feel is left out is Indigenous people. I rarely see any advertising featuring a FN person, same with movies, TV shows and theatre.

R13, are you stupid or do you just deny all reality concerning everything? It's a fact that white man/black woman is the least common interracial pairing in the world.

Can we see the stats?

[quote] I'm gonna bite my pillow!

Make sure that it’s MyPillow

You call acknowledging gay buyers “woke” ?

Y’all got examples to share or just expressing your racial biases???

Was it a Foldgers, mug cradling ad with a black woman and white man suggesting a couple?

Here is one R41

A whole bunch of examples R41

"[R29], yes, ALL the “advertising execs” met and agreed that they would only cast one type of actor in their commercials. After all, it’s not as if they work in a cutthroat competitive client services business or anything. And yes, these ads are targeted to persecute you and make you uncomfortable with the black people you’re so clearly unable to tolerate."

Of course, like all wokesters you have no concept of reality. Why, all of a sudden, do almost all commercials revolve around black people, instead of a gradual integration? It can't be coincidence that this happened overnight and that no other minority is being represented in the name of "diversity." But, being a wokester, you automatically assume racism in anyone who dares question anything that has to do with your warped reality.

[quote] Is the advertising industry preaching wokeness, or do they have research that shows this casting sells more?

Seeing as though I mixed race couples in advertising has been the norm since in the late 1980s, it must sell more. Advertising doesn’t care about “wokness”. Advertising cares about sales. Money talks.

Huh R45….no. No it wasn’t. Were you around in the late 80s?? Even as recently as 10 years ago viewers got their panties in a bundle over a cereal commercial featuring a black man and a white woman. It was incredibly rare.

This is all just a slight overreaction by companies to something that needed to change. It’s not an accurate representation of society, but has advertising ever truly represented the average American.

"The Medium is The Massage [Message]"

It’s to hide the fact that women, gays and lesbians and especially black and Latino people will get nowhere near the top management of the agencies who make these commercials.

[quote]How come you never see blacks doing a Depends ad?

There is an absorbent undergarment ad featuring a thick, middleaged Black woman modeling a panty, R28, but perhaps that national commercial is not shown in your neck of the red woods. It is just one of several similarly cast spots for intimate hygiene products.

Okay, I get it now. This is bothering a bunch of elderly, racist gay men in flyover states, because who else is watching commercials?

I live in a suburb of Dallas. Most of my neighbors are South Asian, including my doctor (I'm white); the local cinema shows more South Asian movies than American. I never see them in advertising. I wonder what they think, or if they even care.

It works mostly one way as in black and black/white couples. I'm seeing more Asians but still infrequently. No latinos which is really odd. They should be very widely seen. Gay couples are represented but they go by in a flash. Just a very brief shot and you're not quite sure if you saw it or not.

The examples in R43 are from circa 2013, so it was when the BLM movement started.

R42, was a lovely commercial. Why does that bother anyone? America used to have anti-miscegenation laws on its books, so is it wrong that we’ve changed our mind to encourage interracial relationships??

Just saw an Oxiclean commercial with a complete Asian family.

Was the issue that the diversity is FORCED? Or that “it’s not an accurate representation of society” as R46 suggests?

If diversity is “forced” upon us, how do we include it gradually, and when should we start?

I for one am all for diversity in advertising. It warms my heart, and brings a tear to my eye when I see these commercials when a group of friends and lovers gather together for a social event: A Native American in full headgear, a Ninja, a Imam, a Rabbi, a Nigerian prince, an Albino, an a lesbian in lederhosen. They all join hands and sing in this Whovillian utopia to sell frozen pizza.

I seriously want to see that commercial, r54.

As per usual if anyone would respond thruthfully they would be slammed by the woke crowd.

Oh dear me before schoolmarm does, Truthfully!!!! Sorry school marm sinus headache

[quote] Maybe not in Bugtussle, Alabama where you're from. Some of you whores really did to look beyond your trailer parks and get out in the real world. Life is obviously passing you by.

Setting aside the childish condescension, R13, I wonder what you even mean. Is NYC or L.A. somehow more the real world than Mobile, AL or Ogden, UT? Do tens of millions of people live in some alternate, unreal universe? That out-of-control hubris is what will damn the progressives. Keep it up, dear.

I love it. A good ad challenging norms quietly is worth ten times the shouting and hectoring of the woke.

Bring it on.

Fuck off r44, don’t watch the commercials if you disapprove.

Except it's not challenging norms "quietly" if it's so glaringly obvious.

R13, I think it is probably more common in Alabama and the south than the North East. I live in NYC and of course you see black/white couples, but it’s not common. Most couples are of the same race. Asian/white I’ve seen much more.

Here are stats I found that someone asked for. BW/WM is 3% of the population. If you went by commercials, you’d think it was 90% of couples in the US, not even IR, but couples in general.

I saw a commercial the other day where a white father(?) was enjoying ice cream at a restaurant with his black daughter(?). At the end it showed them walking down the street together holding hands. It seemed very odd, unrealistic, and could be misconstrued.

It’s because Black people watch the most TV, are a great consumer force, and have a huge influence on spending.

Plus, most TV watchers prefer diversity.

R64

And, Black people are more likely to respond to ads.

It’s because the blacker the berry, the sweeter the juice!!

If that’s really true, R64/65 that is a good explanation. Has that always been the case?

To the poster upthread who thinks we must be elderly and living in Bumfuck, Nowhere, if we see interracial couples 95% of the time in commercials and go “WTF?” — it’s just not the case that the VAST majority of couples are interracial, but that is what is depicted in most commercials now. It absolutely does not represent reality, and YOU are the out-of-touch, clueless one if you think these commercials do represent our current reality.

We see guy couples shopping, first I saw was IKEA a few years ago.

How do you explain the total lack of the latino and gay communities? They don't watch a lot of TV ? They don't spend enough money?

When exactly did commercials ever represent reality?

If that's the case then the Big Mac I got for lunch today, looked nothing like the Big Mac on the commercial.

And going back, my Mom never wore pearls and high heels to mop the kitchen floor with Spic and Span. And you know, now that I recall, that little Wagon Train never went scurrying through my house to alert my dog to Chuck Wagon dog food.

Out of all the unrealistic nonsense from commercials over the years, this is where some of you draw the line? With all due respect, you may need to check your hoods.

Anyone who questions anything non-woke is a racist and must be cancelled or labeled as an ignorant flyover. That allows the poster to avoid the question. The right uses the same tactic by dismissing anything they don't want to discuss or anything that is remotely threatening to their ignorance as " liberal." For the left, it's " racist."

Let's look at the figures:

"The $1.3 trillion Asian American market in the U.S. is larger than the economies of all but 13 countries around the world. It is slightly larger than the gross domestic product of Spain and slightly smaller than the GDP of Australia.

In 2020, Asian Indians account for 29 percent of U.S. Asian buying power, or $381 billion.

In 2020, Hispanic buying power in the U.S. reached $1.9 trillion, which is larger than the GDP of Italy and slightly smaller than the GDP of France."

And yet, these two huge buying demographics are all but ignored in advertising. Why is that? Why has the goal of diversity in advertising only focused on one group?

[quote]Why, all of a sudden, do almost all commercials revolve around black people, instead of a gradual integration? It can't be coincidence that this happened overnight and that no other minority is being represented in the name of "diversity."

Bullshit, begging the question premise based on "feelings" and confirmation bias, not data. Prove it.

I've noticed they're also not "too black" in terms of skin tone.

Less than half of US children under 16 years old are white.

Gen Z make up 40% of consumers. Gen Z and Gen Alpha (the youngest kids of today) are going to be huge consumers and overtake millennials and baby boomers soon.

So many marketers are gearing up.

The white population is declining in the US and after reading threads like these GOOD RIDDANCE.

R20 You must be ancient. Baggy jeans haven’t been in style in like 15 years.

Sorry, R76:

Asians are well represented in ads for computers and mobile phones.

" So many marketers are gearing up."

Hope they're gearing up for this.

"Asians are well represented in ads for computers and mobile phones."

Stereotype much? Jews in yarmulkes for banks, blacks for watermelon, gay for Maybelline?

Where are the Latinos in commercials?

Now at 18.5% of the U.S. population, Latinos are the second-largest racial/ethnic group, behind non-Latino Whites (60.1%). They have greater numbers than Blacks (13.4), Asians (5.9%), and American Indians or Alaska Natives (1.3%).

R80 That was not a joke. Asians are well represented in advertising for those items. Walk into a T-mobile store and check out the ads. Check out some ads for Apple products. Or Dell. It’s just a fact.

As well, there are ads for products produced for Latino television stations so that may be why you don’t see as many Latinos featured in commercials on non-Spanish channels.

Disney is doing hardcore advertising to the Black and Asian markets. Gays barely. Straight whites and latinos forget about it. They've already got the gay and white market so why include them in advertising? Again I don't know why latinos are being left out except they are considered too poor for a Disney vacation. Why waste money on them?

Good reasoning R83. They are watching the Spanish channels.

'Diversity' = a kinder, gentler term for black racism/bigotry.

the trend is pandering

[quote]How come you never see blacks doing a Depends ad?

Really? You picked the wrong brand.

And aren't all blacks watching BET? Of course not. That's a very stupid reasoning, R83 and R85. So all Latinos watch Spanish television so that's the rationale why advertisers can eliminate them on network and cable tv. You wokesters are really trying to rationalize something that has no defense.

[quote] The white population is declining in the US and after reading threads like these GOOD RIDDANCE.

White racist liberals are exhausting.

"That was not a joke. Asians are well represented in advertising for those items. Walk into a T-mobile store and check out the ads. Check out some ads for Apple products. Or Dell. It’s just a fact."

How about electronic advertising?

Apple.

"Is the advertising industry preaching wokeness, or do they have research that shows this casting sells more?"

How is casting non-white people "preaching" anything? It's just reflecting reality

"Anyone who questions anything non-woke is a racist and must be cancelled or labeled as an ignorant flyover."

Only Republicans idiots think criticizing people is "canceling" them. And using "woke" as a pejorative shows you are an idiot who just repeats Fox News talking points.

Dell.

"But, being a wokester, you automatically assume racism in anyone who dares question anything that has to do with your warped reality."

Being a Republican, you think anyone with an IQ over 10 who isn't racist is a "wokester"- Republicans who use "woke" as an insult are the same people who wanted to amend the constitution to ban gay marriage. Conservatives are wrong on every issue.

Representation disparity.

"Wokeness BS. I seldom see Asians, Latinos or gay people in the commercials. I’ve never seen a lesbian couple. But when it looks like about 80% of the commercials are now black when blacks only make up less than 15% of the population."

None of this is true. Either you aren't paying attention or you just make shit up. And your GOP friends who bitch about "woke" shit also hate Latinos, Asians, lesbians, and gays

Grandpa OP is mad about the Blacks in a chocolate ad.

"White people watch lots of TV and they notice all of the black actors in commercials. To them it looks like they are loosing the country to wokeness. This is why the white right will back in the next election and silently take control again."

Anyone who votes based on what commercial actors look like is too stupid to live

[quote]How is casting non-white people "preaching" anything? It's just reflecting reality

Sorry but reality is blacks make up about 14% of the population, not 50-60% like all the commercials now show. It's just as racist to go too far in the other direction as it is to exclude people. Represent the country and no one would have a problem. Why do you support over-representation of one group to the exclusion of multiple other groups?

Well, R100, it’s just like Jada Pinkett said:

“13% population, 99% representation!”

[quote]How is casting non-white people "preaching" anything? It's just reflecting reality

It's not "preaching", it's pandering. Based on advertising's misguided notions of selling according to what it thinks the public wants. That's not reality, that's assumption. And assumption is rarely correct and never welcome.

Speaking on behalf of DL, we couldn’t care less what they do behind closed doors. They can be as non-white as they want to be in the privacy of their own homes. It’s their choice to be that way and it’s none of our business.

What we don’t like is when they’re constantly shoved down our throats. What is this world coming to? Before you know it we’ll be forced to look at that sort of thing in our beloved Werther's Original ads. It just isn’t right!

Target is one of the worst offenders when it comes to white-exclusion in their advertising. Looking at their website, in-store displays, and commercials, you'd almost think white people are a minority in this country.

It seems someone posts a thread like this every other month. For the last time, mores change, demographics change, marketing changes. There is no sinister plot behind the presence of an interracial family in an oatmeal commercial. The ad men & women have decided that having numerous demographic groups represented is a plus for their bottom line. If you long for 1960 era commercials with some beaming Doris Day look alike you can easily still find them on YouTube.

[quote] advertising's misguided notions of selling

Advertisers like to irritate the audience because they believe that audiences remember the product.

Advertisers have the same ethics as paedophiles.

And if you don't know what paedophiles look like— here are some here.

R 10: But there are only two demographic groups represented. Amidst all of this " inclusion" and " diversity" lip service, the advertising has done precisely the opposite. No one is disputing the need for more representation of non-whites in society. But, why must ALL of the representation be of one ethnic group. There can be no dispute over this.

Won’t someone think of the whites? Very astute observation, R104.

It’s pandering.

I think there is almost too much diversity. No-one seems to want to show show and all Asian, all white or all black family now. And it always takes me out of a TV show or movie where the members of a family look nothing like either of their diverse parents.

R89 R89 “Blacks” speak English.

A lot of Latinos speak Spanish in their homes, especially if they have immigrant parents and grandparents and therefore the household would watch Spanish language TV.

Duh.

R100 Sit down. This is a country that wanted to exclude black people to the point where white actors and singers would paint themselves black and emulate black music and entertainment.

That’s just the beginning of racism in US entertainment.

Why are you outraged NOW? Cause you believe the tables have turned?

This thread is proof of how sensitive and the victim mentality white people are. And they’re the same people that accuse black people of being sensitive with victim mentalities.

[quote] white actors and singers would paint themselves black…. Why are you outraged NOW?

I'm not outraged now. I was OUTRAGED back in 1927!

I don't care as long as I'm enough to hear some hipster cunt talk out "clean" food in a Panera commercial.

--Boil in bag mac and cheese and sodium laden soup that will send your blood pressure spiking

R112, you are so full of shit. Why don't you answer the question I asked in R100 instead of bloviating? It's because you can't. It's just as racist to go the other way as it was when everyone in ads was white. So, I'll ask again (fully expecting nothing but another bloviating response)...

Why do you support over-representation of one group to the exclusion of multiple other groups?

r100

[quote]not 50-60% like all the commercials now show.

That fact that you've completely invented this number, pulled it straight from your rectum and smashed your keyboard with it has not even entered your walnut brain has it? You're upset about a fiction of your own invention and too stupid to see it.

[quote] The black man is always wearing a sweater.

This is so true! It's also usually always a cardigan be it a commercial or TV show.

Things you'll ever see in commercials again:

A white married couple.

I sense a Blacklash coming...

OP is Megan Kelley, all upset about the PC wokeness infecting and making a mockery of straight, white American life!!!

Well, I never in all my life!

I just never for the life of me could have imagined I'd see this day. Our precious Santa, beloved by little white children the world over, has been... I'm sorry. I just don't have it in me to type the unthinkable. I can't bring myself to do it. I can't.

We are in the end times, dear friends.

R64

Black people watch the most TV.

R65

The spending by Black consumers is especially influenced by advertising, the report found, with them being 42 percent more likely than the rest of the country to respond to ads on mobile.

That’s because, the report found, that “Ninety-six percent of African Americans own a smartphone, and those aged 35+ surpass the total population in their age group by 2% for smartphone ownership. In fact, African Americans make up 23% of the total market for U.S. cellular sales, while only accounting for 14% of the overall population.”

Black folks also love to spend their money on beauty and grooming products, shelling out about $573.6 million on an annual basis for “personal soap and bath needs.” That was about 19 percent higher than any other demographic.

We also like to spend lavishly at high-end department stores, with 63 percent of Black folks saying in a survey they like to buy from Saks Fifth Avenue, 45 percent at Neiman Marcus (45%) and 24 percent at Bloomingdales.

Also, counter to the current trend of shopping online, Black folks prefer to spend their money in person instead of over the internet.

“More than half (52%) of African Americans find in-store shopping relaxing, compared with 26% of the total population” and “55% of Black consumers say they enjoy wandering the store looking for new, interesting products,” the Nielsen report found. “When shopping, African Americans are more influenced than the total population by store staff (34% more likely), in-store advertising (28% more likely) and merchandising (27% more likely).”

rOp. Same in Germany.

The overwhelming majority of ads still have white people in them. The slight but noticeable increase in non white and lgbt people is merely reflecting the increasing diversity and buying power of these groups. To you white folks who are criticizing this trend, I think that you are feeling threatened by this. This is white privilege, no more, no less. It bugs you to see mixed race couples and black people using products in commercials? Well, we use them too. The same products as you. And it bothers you…wow, okay. I hope that you re-examine your thoughts. You’re entitled to your opinion off course, but I think that it’s sad. It’s a way of denying humanity of people of color.

It really is the silliest topic for DL to get all up in arms about. But my guess is the same people who complaining about diversity in commercials, also are complaining about the increased gay representation in commercials as well.

Everyone is overcorrecting to make themselves and black Americans feel better about themselves. Meanwhile, the issue is really one of class not race. Most people are not - wait for it - prejudicial against black Americans. But in the aftermath of the misguided shitshow that is BLM and the related uptick in black-perpetrated crime across the country, we’re reaching a boiling point of INSANITY.

Guess what everybody, R128 is "prejudicial" against black Americans.

R128 = Milo Yiannopoulous. Dirty hasbeen.

R129 r130 til it happens to you. Tick fucking tock.

Saw FB photo of headstone "White Couples in TV Commercials 1950-2021" Someone commented "and masculine males of any kind."

"donalds-worst-nightmare" is also sanity's greatest challenge.

I work in advertising and for those you saying you DON’T see Latino representation in commercials, are just not recognizing it. Almost every brief I get, asks for vaguely Latin casting- dark hair and eyes. And they get it cast - vaguely Latin actors with dark hair, eyes and “tan” skin. You may not realize they are supposed to be Latino but they are.

It seems as if there are two different points here: one side is questioning the overrepresentation of blacks as the minority representative in advertising to the exclusion of all others; the other side is accusing them of being concerned that whites are losing their " power." There is no common ground for discussion, just shouting and accusations. But this is what we get every single time anything remotely having to do with race is brought up on DL.

Gays love blacks—but they don’t like you. At all.

Advertising is a science that's been well studied for about 150 years. A couple of things to keep in mind.

Companies want to 'brand' their audience - they want you to think of their brand for a major purchase like a washer or a car, even if you're not going to be looking for one for years. They want you to subconsciously look for their brand first when you do go out shopping.

Companies know that anyone over 35-40 will see through an ad or a sales pitch and make up their own mind, no matter what the sell. They therefore rapidly lose interest in targeting any audience over the age of forty other than for very specific products. Anything mass marketed will be geared to a younger demographic.

For this reason, companies are going to pitch their ads towards 12-35 year olds. People in this demographic with disposable income are predominantly in urban areas and have lives involving all sorts of ethnicities/gender expressions/sexualities. Companies just follow the money - and it's not in rural Iowa with aging white boomers...

"For this reason, companies are going to pitch their ads towards 12-35 year olds. People in this demographic with disposable income are predominantly in urban areas and have lives involving all sorts of ethnicities/gender expressions/sexualities. Companies just follow the money - and it's not in rural Iowa with aging white boomers..."

Right, but they are not targeting " all sorts of ethnicities/gender expressions/ sexualities" ; only one ethnicity. So, it's not about the lack of whites, which is what many of the posters are maintaining. It's about the total inundation of only one ethnicity, to the exclusion of all of the other " targets" of advertising. All of this, as the agencies are spouting out terms such as " diversity" and " inclusion," yet deliberately excluding so many. If you have no intention of truly being a diverse umbrella, don't pay lip-service to it. And those in the under-represented groups have every right to bring this up. It's not "racism," but fact.

The three most important demographics for advertisers are Boomers (the wealthiest demographic), Hispanics and Milennials (25-40). Especially Hispanics, whose purchasing power and population numbers have surprised blacks. Advertisers ignore these important demographics in favor of misguided assumptions.

^^^ surpassed, not surprised ^^^

Most of the posts here decrying “wokeness” are trolls or worse.

Worse being tiresome, entitled white sissies filled with such deep self loathing they have to take it out on innocents.

Are there POC who think that way about gays? Ok, sure. But how does that make YOU better?

I’ll just wait…

R139

Way to ignore all of the facts posted in this thread to spew your garbage.

Because you mentioned millennials, a recent study has shown that millennials (and Gen Z) watch more majority-minority (especially Black) content.

Given that about 20% of all DL posts actually read like purple prose ad copy I suspect we have many ad writers on here who can enlighten us.

All I see is a bunch of white supremacists pissed that Black people are showing up more on their screens.

They don’t care about Latinos and Asians. They’re just using them to attack Black people.

Ok, here is the truth. The corp are bowing toBLM when they have NO CLUE what BLM is all about. Its obvious and repugnant. So i remember what co. Adverts and make a note NOT to buy their products. What i have seen is they rarely use a full blood black person which probably pisses off the black community.. but they LOVE using half or mostly white people, i guess they "think" they are killing two birds with one stone. Too bad they dont REALLY THINK.

This thread is giving me a Serena-grade migraine

[quote]Way to ignore all of the facts posted in this thread to spew your garbage.

R142 "Facts" are highly subjective. My post quoted a Buxtonco article about the most important demographics for retailers. Therefore, the only "spewed garbage" is your own.

Back in the '80s, Mac and Me showed us what a fully-integrated society could look like.

White kids breakdancing with black folk, furry culture coming out of the closet, the demonization of white men in suits...hell, they even had a kid in a wheelchair.

This was the template.

Asians watch the least TV. Why should advertisers cater more to people who are not even tuning in nearly as much?

Who has the most money doesn’t determine the strong consumer base advertisers can attract. That’s pretty obvious when we see Black people watch the most TV, respond the most to ads, have among the strongest influence and trendsetting capabilities, etc.

I love the poster above (somewhere) who said you only see gays in ambiguous flashes. Almost like the olde subliminal messages.

Most non-Black influencers are copying trends started by Black people. That’s the truth. Companies are realizing that what Black people make popular is important, and that other demographics do follow these Black trends as well after.

R146 That is a MEGA W&W lol I spit out my coffee!

I have to agree with r138; I'm sure I'll get flamed for this, but my perception is that when I hear leftists bloviating about "people of color," they're really only talking about African-Americans, not Hispanics, Asian-Americans, or Native Americans -- because when something happens to those latter groups, those same leftists are largely silent, but if something happens to an African-American, it becomes national headlines and covered incessantly for weeks (often with extremely misleading information), and sometimes something happens that has NO racial connotation to it at all, such as the Kyle Rittenhouse trial, and it still gets blown up as some commentary on the treatment of "people of color."

So, then when we see that particular group highlighted in media -- films, TV, advertising -- and the other groups not featured, naturally audiences notice it and question the motives of the creators.

R153

You must be blind and deaf. Stop Asian Hate was a huge trend, and it was “leftists” who made Shang-Chi a huge deal. Also BTS.

It’s only leftists who are offering anything to Native Americans. In fact, many Black activists have been bringing attention to their issues as well and been in solidarity with them.

Latinos are talked about all the time. BTW, they aren’t a race.

Why aren't there commercials with suited white men and women in stilettos and pearls cleaning house?

R145, it sounds like you’re clueless about BLM too. You can’t be a troll. Not even a troll is that stupid.

America needs to get with the swirl. Black on white is outta sight!

R157, far out, man!

[quote] ^^^ surpassed, not surprised ^^^

Both are correct. R140

[quote] Stop Asian Hate was a huge trend

Insufficiently huge.

Satisfactory huge by Hong Kong standards, not here.

R145 You're babbling incoherently, dear.

'vaguely Latin' May I politely ask WTF is that?

I was the one who said I see gay and lesbian couples momentarily. 'Hey was that a gay couple?'

Do people see LGBT couples featured in ads? I sure don't.

And Depends most definitely features blacks.

Top marks to DLs Pedos 24/7 Troll (R106) for managing to weave their psychotic obsession into a thread on diversity!

Please, r163. Just stop it.

You know that there have been several commercial ads with male couples. Don’t be dumb. You just want to stir shit.

I don’t know what these people are watching. I always get Spanish ads for some reason.

Thank you R137. That’s what I was looking for—an explanation.

Stop forcing diversity down peoples’ throats. It’s condescending and embarrassing.

For those who like diversity, it is not forced r168. Only to those people who believe that they are superior and better than others because their race or ethnicity. Like you.

R169, you are just ridiculous. It is forced when a group that makes up 13% of the population makes up 90% of the "diversity". That's not diversity. That's pandering to one minority group over all the other minority groups. Absolutely no one would have a problem with actual representative diversity (except some KKK neckbearded hicks). You are obviously not part of one of the ignored minority groups.

[quote]You know that there have been several commercial ads with male couples. Don’t be dumb. You just want to stir shit.

Yeah, right. Were any of them not about HIV meds?

R170

Why do you ignore that Black people watch the most TV despite making up 14% of the population? They also are most likely to respond to ads. So why shouldn’t advertisers take advantage of that?

We keep posting lots of info, and you completely read past it.

R171, because there are other things being taken into account here than simple viewing and purchasing habits. It's corporate branding. The corporations are pandering because they don't understand what they are actually saying. Blacks watched more tv and bought more shit 5-10 years ago, too, but they weren't focused on to the exclusion of all other minorities.

And, that still doesn't explain the interracial thing that has become laughable in its makeup and frequency. If they were going for the lucrative black market and that explained the recent changes, those changes would have been to black couples and black people individually in commercials. That's not what happened and there's a reason for that beyond "black people watch more tv and buy more shit" even if you refuse to acknowledge it for the pandering it is.

I don't see male couples. Lesbians who are made to look like friends or roommates but just occassionally. very

I guess all the rest of you do see male couples featured.

The is one of the commercials dropped by the Hallmark Channel at the behest of DL's old pals, One Million Moms.

[quote] Only to those people who believe that they are superior and better than others because their race or ethnicity. Like you.

As opposed to you, R169, who believes yourself to be superior and better than others because of your shameless virtue signaling?

R170, why are you so obtuse? Are your parents blood relatives? With each other, I mean!

R176, again, you make stupid attacks instead of addressing the point. We'll just go with you being a racist against every minority who isn't black since you have no problem with non-representation of every other minority group as long as the black population is so over-represented.

R176) Oh, it’s the obtuse person

We will find out at the polls what people really think about everything. The sacred cow is the white woman - do not ignore her or make her feel threatened. There will be consequences if you push her too far.

White women are the ones who have been erased the most from advertising even while making tons of the purchase decisions for their households. The reason it's all white male/black female couples is because they didn't dare erase the white men from the ads because you just don't erase white men in their world.

Add this kind of shit to the Ts telling them they are no longer women and their identity has been supplanted by white male fetishists who got where they are by targeting them and the Democrats, who seem to be the party being painted with these brushes, are going to pay the price. The only hope we may have is the abortion case ruling coming down practically overturning Roe v. Wade in June erasing their freedom to their own bodies before the election pissing them off more than the other topics that are erasing them.

I don’t think that’s true at all. I see so many ads with white women.

R180 you’re supposed to be pro-women, but apparently only white women matter to you. I’m not surprised that these white TERFs are also huge racists.

Moron at R182, you can try to pull that shit but it won't work. The black female representation in ads has gone up because they're the ones they are pairing with the white men in the ads. Guess you can't read, either. We're also addressing the voting and it's the white suburban women that the Democrats have to move away from the Repugs they usually vote for. Those are the issues I was specifically addressing but being a woman hating piece of shit with a white male agenda, I'm sure you couldn't figure that out on your own.

There is NO WAY that the sudden black-centered commercials just popped up organically to dominate the market. No way. There had to be a concerted, well-organized push for this to happen. Who pulled the trigger, because it certainly wasn't the agencies of their own volition.

[quote] Who pulled the trigger

We know that Clinton met with Jack Valenti to get quotas in movies.

It says on Valentin’s wiki page that the FBI investigated him for alleged homosexual acts in the sixties. And he didn’t marry until he was forty-one…hmmm 🤨🤔

[quote] We know that Clinton met with Jack Valenti to get quotas in movies.

And for Halle Berry's phone number.

Clinton dribbled.