[bold]In today's edition of "well slap my ass and call me Sally"...[/bold]
A concentrated set of users drive 70% of the hate content targeting the Duke and Duchess of Sussex, a new analysis found.
Harry and Meghan, the Duke and Duchess of Sussex, have long cited social media toxicity as a factor in their decision to step back from royal life. And now, an analysis of more than 114,000 tweets about the couple has revealed a coordinated campaign of targeted harassment of Meghan on Twitter — and the 83 accounts responsible for approximately 70% of the negative and often hateful content.
On Tuesday, Twitter analytics service Bot Sentinel released a report examining Twitter activity related to the Sussexes and found that the majority of the hate and misinformation about the couple originated from a small group of accounts whose primary, if not sole, purpose appears to be to tweet negatively about them. Bot Sentinel’s analysis also revealed a level of sophistication and coordination between the accounts, who use their combined 187,631 followers to fuel a campaign of negativity against Harry and Meghan.
A Twitter spokesperson told BuzzFeed News on Tuesday that they are “actively investigating the information and accounts referenced in this report — we will take action on accounts that violate the Twitter Rules.”
The couple currently does not have a social media presence on any platform (neither does Archewell, their charitable foundation and production company). Meghan told Fortune in October 2020 that she hadn’t been on social media in a long time “for [her] own self-preservation.” In a January interview, Harry said that he and Meghan “will revisit social media when it feels right for us — perhaps when we see more meaningful commitments to change or reform.”
Bot Sentinel is a crowdfunded website and browser plug-in created in 2018 to analyze the activity of Twitter accounts and identify those that violate the platform's terms of service. It evaluates an account and assigns it a score based on the likelihood that the account is either run by a bot or by someone engaging in targeted harassment, trolling, or other behavior banned by Twitter’s rules. Past analyses by Bot Sentinel include the right-wing campaign to discredit the results of the 2020 American election, accounts behind COVID-19 disinformation, and online abuse toward UK football players after the team lost in the Euro 2020 final.
Bot Sentinel CEO Christopher Bouzy told BuzzFeed News that this anti-Meghan Twitter campaign is unlike anything he and his team have ever seen before.
“There’s no motive,” he said, comparing the anti-Meghan campaign to other disinformation and harassment campaigns on Twitter such as the #StopTheSteal movement to overturn the results of the 2020 US presidential election or the campaign to remove actor Amber Heard from the upcoming Aquaman sequel as a result of abuse allegations made against her by ex-husband Johnny Depp. “Are these people who hate her? Is it racism? Are they trying to hurt [Harry and Meghan’s] credibility? Your guess is as good as ours.”