British company John Lewis update insurance advert with a trans twist

This is the new advert.

So cringe.

This is not Mumsnet. Please fuck off.

Fraus complain about trans people invading their spaces and they turn around an invade gay spaces.

Wanna bet r2 and r3 haven't even seen the video?

The involvement of Elton John and Stevie Nicks make this a GAY INTEREST story thank you very much.

Feel free to discuss your antibiotic resistant STDs on LPSG if you have nothing to say about this.

The little boy was hilarious.

Lots of boys do that. I did yet am not trans but in any case go fuck yourself OP.

Good lord, not Stevie Nicks. Not watching that because I don't like the sound of goats fucking.

[quote]Lots of boys do that. I did yet am not trans but in any case go fuck yourself OP.

You deliberately trashed your house and threw your sister's paint pots on a rug?

So many anger issues there. I can sense they're still not resolved? Was your father absent as well?

R9 how does it feel being angry about commercials, just like conservatives?

[quote][R9] how does it feel being angry about commercials, just like conservatives?

Seeing as I'm not angry about it, I wouldn't know.

I'm actually angry that there are families who can't even contemplate paying for household insurance with the cuts to universal credit being made by the Tories at the moment.

The advert is cringe inducing, resorting to reductive stereotypes about the behaviour of male and female children. "Boys will be boys so let life happen" would have been a better tagline.

R11 whinging about commercials is stupid.

How many people would actually let a kid tear up a house like that? I would literally kill the kid if he did that to my house. Talk about enabling a brat

R11 I agree with you, people are missing the message that boys will be boys is ok even when they think they are girls, it’s male privilege on full display.

It’s also a very regressive message despite wanting to come across as progressive. Girls can be just as destructive as boys if they want.

I am sick of companies advertising their wokeism.

R14 it's a commercial. Get over yourself and your schoolmarm moralism.

Why is a department store selling home insurance?

R14 Yet here you chastising others, take your own advice.

Be gone tranny lover.

[quote]Why is a department store selling home insurance?

Because they can.

[quote] R9 how does it feel being angry about commercials, just like conservatives?

I'm tickled every time TRAs accuse others of being RWNJ/conservatives. Asshole, it's not gays/lesbians that experience a 'nazi phase' so frequentlythat we joke about it -- that's YOUR people.

Ohhhhh, a British company. Sorry--American here.

I was thinking the kids were there to demo "Good trouble" vs "Bad trouble."

John Lewis have withdrawn the advert because SOME PEOPLE, i.e. the people who watched it, might have been misled by the child's deliberate damage to the house.

The Financial Conduct Authority have had words with John Lewis and John Lewis have responded

[quote[“We would like to clarify that accidental damage cover is available as an add-on to John Lewis's new home contents insurance product and only covers accidental (not deliberate) damage. We have decided to contact every customer who purchased our new home contents insurance from 11th October to 31st October to confirm they understood these points and are happy with their purchase."

I hope Stevie Nicks got a decent wadge of royalties from it.

I did this when I was a kid. Not destroy a house but if people are identifying this as trans I don’t like it.

Not all little boys who wear dresses are trans.

[quote]I did this when I was a kid.

You trashed your mother's bedroom and tore open her pillows so there were feathers everywhere?

You knocked the pictures on the wall off balance?

You kicked shoes off so they knocked objects off shelves?

You deliberately knocked your sister's paints onto the floor?

R23 Some of that, yes. But not in a dress.

Very weird the 2 are so different. In the first, the little girl is careless, but not maliciously so. She's genuinely lost in the music while frolicking about the house. The second one has the boy being an asshole while being aware of that.

From a marketing point of veiw, that's a big fail. There's a difference between a possible accident (none in the first commercial) and running around smashing things throughout the house on purpose.

They couldn't have a little boy dancing like in the first commercial? So many weird gender mixed messages going on there -- all good to dress up like girls, but keep acting like a boy bully.

Revised ad (watch to the end).