Usher, Priyanka Chopra Jonas, and Julianne Hough are set to co-host the Global Citizen competition series from CBS, The Activist. The five-week reality series premieres at 8 p.m. Friday, Oct. 22, on CBS and will be available to stream live and on-demand on Paramount+.
The Activist is a competition series that features six 𝒊𝒏𝒔𝒑𝒊𝒓𝒊𝒏𝒈 activists teamed with three high-profile public figures working together to bring 𝒎𝒆𝒂𝒏𝒊𝒏𝒈𝒇𝒖𝒍 change to one of three vitally important world causes: health, education, and environment.
Activists go head-to-head in challenges to promote their causes, with their success measured via online engagement, social metrics, and hosts’ input. The three teams have one ultimate goal: to create 𝒊𝒎𝒑𝒂𝒄𝒕𝒇𝒖𝒍 movements that amplify their message, drive action, and advance them to the G20 Summit in Rome, Italy. There, they will meet with world leaders in the hope of securing funding and awareness for their causes. The team that receives the largest commitment is celebrated as the overall winner at the finale, which will also feature musical performances by some of the world’s most 𝒑𝒂𝒔𝒔𝒊𝒐𝒏𝒂𝒕𝒆 artists.
The series is produced by Global Citizen — the international education and advocacy organization working to 𝒄𝒂𝒕𝒂𝒍𝒚𝒛𝒆 the movement to end extreme poverty that produced the recent Vax Live: A Concert to Reunite the World — CBS and Deviant Media.
“The Activist is a first-of-its-kind competition series that will inspire real change, as the series progresses from the United States to Rome for the Activists’ final challenge at the G20,” said Hugh Evans, CEO and co-founder of Global Citizen. “The audience will see the Activists’ passion and commitment for their causes tested as they petition world leaders to take urgent action to resolve the interconnected crises we face.”
Michael Rapino, CEO at Live Nation Entertainment said: “The Activist will spread awareness about society’s most urgent issues while also giving every viewer the opportunity to be part of the solution – an unprecedented example of how entertainment can change the world. Combining competition and compassion, these essential causes will take center stage, as the show proves that there are no issues we can’t solve when we work together and demand change.”
Actress Jameela Jamil wrote, “Couldn’t they just give the money it’s going to take to pay this UNBELIEVABLY expensive talent and make this show, directly to activist causes? Rather than turning activism into a game and then giving a fraction of the much needed money away in a ‘prize…?’ People are dying.”