The country’s powerful internet regulator, the Cyberspace Administration of China, kicked off the campaign in June when it announced plans to rein in the culture of online celebrity worship.
On Friday, it banned the ranking of celebrities by name on social-media platforms, saying only their songs and films could be ranked without mention of who created them.
Focus more on the performances, rather than the performers, the guidance said.
To help their favorite stars rise up the rankings on the Twitter -like Weibo platform or on the short-video app Douyin, which is operated by buzzy Beijing-based startup ByteDance Ltd., circles of fans often engaged in frenzied competition to repost, like and comment on content about their favorite idols. Authorities said the competition often led to online trolling and excessive purchases of consumer goods promoted by celebrities.
The ban deals a blow to the entertainment industry, which has developed a business model based primarily on drawing the largest possible fan base—with more followers increasing the exposure for potential brand endorsements.
Chinese authorities have also taken aim at the influence of male celebrities who embrace a gender-neutral style, saying they encourage young Chinese men to be insufficiently manly.
Last week, state-owned newspaper Guangming Daily published a commentary denouncing what it called the spread of niangpao, or “sissy pants,” pop culture.
“The new era needs healthy aesthetics,” the commentary read, referring to the period under Mr. Xi’s leadership. A healthy social culture is crucial “in the critical period for the formation of adolescents’ values,” it read.
The ban deals a blow to the entertainment industry, which has developed a business model based primarily on drawing the largest possible fan base—with more followers increasing the exposure for potential brand endorsements.
Chinese authorities have also taken aim at the influence of male celebrities who embrace a gender-neutral style, saying they encourage young Chinese men to be insufficiently manly.
Last week, state-owned newspaper Guangming Daily published a commentary denouncing what it called the spread of niangpao, or “sissy pants,” pop culture.
“The new era needs healthy aesthetics,” the commentary read, referring to the period under Mr. Xi’s leadership. A healthy social culture is crucial “in the critical period for the formation of adolescents’ values,” it read.