When Logan Paul said he was moving to what's reportedly a $13 million mansion in the wealthy town of Dorado, Puerto Rico, in February, many Puerto Ricans took to Twitter to say they were not happy.
He admitted in a podcast that he was moving to the island in part to avoid paying higher income taxes and to take advantage of a lower cost of living.
The divisive influencer was later introduced at a boxing match as a resident of Puerto Rico, prompting one viral tweet that said Paul's move would "exploit" the U.S. territory.
"In Puerto Rico, you're motivated to do more and make more money because of the implications that come with it," Paul said on an episode of his podcast. "I liken it to working smarter, not harder." Paul also said that before he went to "scout" out his new home, he thought it would be more "third world" than it was.
Paul, Hannah Meloche, and Kinsey Wolanski are among the big-name influencers who recently moved to popular tropical tourism destinations like Puerto Rico, Hawaii, and Bali.
For government and tourism agencies, some of which collaborate directly with these creators in influencer-marketing campaigns, there is an economic incentive with the potential to bring in more visitors.
Puerto Rico has even passed legislation to encourage more foreigners to start a home there. Act 60 of the Puerto Rico Incentives Code, a law that allows entrepreneurs to pay close to no income taxes for living in Puerto Rico for six months, was passed in 2019 to attract wealthy people and business owners in hopes of boosting the country's economic development.
But for activists and local residents, the long-term impact of these moves may mean that they struggle to feel prioritized by their leaders, according to the Abolish Act 60 Collective, a Puerto Rican organization that works to prevent wealthy individuals from moving to the island.
"What influencers are doing, it feels like they're taunting the natives, like they're getting away with something," a spokesperson for the collective, whose members are anonymous, told Insider. "There's a nation there, and it's not a playground for them. There are children and adults making their day-to-day livings."
In late January, 20-year old YouTuber Hannah Meloche, who has over 2 million subscribers, announced that she would be moving to Hawaii indefinitely, with plans to hop around rental homes with friends and take her college courses online.
Since then, her videos have reflected her day-to-day adventures, which include cliff jumping, helicopter rides, and surfing lessons with fellow influencers like Ava Jules, a Hawaii native and close friend of Meloche's, and many others from the continental US.
Of course, her Instagram account features no shortage of beach and bikini content, with hundreds of comments from envious fans. Meloche declined an interview request for this article.
Hawaii seems to be a popular spot for online influencers, including couples hoping to establish permanent homes or start families there.
TikTok influencers Matt and Abby Howard purchased a cottage in Oahu, Hawaii, in late January, while Arie Luyendyk Jr. and Lauren Burnham of "The Bachelor" franchise fame announced the purchase of their second home in Maui in April. Burnham is expecting twins, and the two said on social media that this new home will be the perfect place to raise them.
Tourism agencies are collaborating with some of these influencers as they see an economic boon from social-media marketing.
Ketut Supanca Ada, the owner and director of travel at Bali Customized Tours in Bali, Indonesia, told Insider he started collaborating with travel influencers five years ago when he saw the effectiveness of influencer marketing in bringing new visitors to the island.
His most notable collaboration is with travel influencer Christian LeBlanc, also known as Lost LeBlanc on YouTube, who recently signed a lease in Bali. LeBlanc did not respond to a request for comment.