Lawrence Welk was a crafty showman who knew his audience and never deviated from his show’s tried & true formula. Once you were signed on as, say, the country singer, you were in that box for the rest of your time with the Welk Musical Family.
Welk turned a crisis into an opportunity. In 1971, ABC announced it was canceling 11 of their shows, including “The Johnny Cash Show,” “Let's Make a Deal,” “The Newlywed Game,” “The Reel Game,” “The Young Lawyers,” Danny Thomas's “Make Room for Grandaddy,” “Dan August,” “That Girl,” “The Lawrence Welk Show,” “The Pearl Bailey Show” and “Monday Night at the Movies.”
Replacements included the (long-forgotten) “The Shirley MacLaine Show,” comedy‐drama in which Miss MacLaine plays a photo‐jour nalist on international assign ment; “The City,” a tentative title, with Anthony Quinn as the mayor of a middle‐sized Southwestern city; “Longstreet, with James Franciscus as blind insurance investigator; “Owen Marshall; Counselor‐at Law,” with Arthur Hill as dedicated lawyer; “The Bobby Sherman Show,” a comedy and music series with the actor, who last appeared in “Here Come the Brides,” starring as a com poser who can't write lyrics; “Movie of the Weekend,” a tentative title, a 90‐minute anthology series, of suspense, mystery and drama, and “The Persuaders,” a British adven ture and comedy series with Tony Curtis and Roger Moore.
Welk met with his managers on the day of the cancellation to talk strategy. By the next morning they were able to sell a syndicated version of the show, on their own, to 250 TV stations across the country, which was many more than ABC had carrying its signal at that time.
His farmer upbringing taught him the value of land. The Welk Organization made several strategic land buys over the years and profited handsomely.
He never should have fired Alice Lon (the first champagne lady), Natalie Nevins (who said her heart only had room for her career) or Cissy King (tardiness was her issue). Bobby always gave me the creeps. He was doing the same choreography on TLWS in the 1980s that he’d been doing on the Mickey Mouse Club in the 1950s.
The Lennon Sisters have said that Welk was very upset with them when they announced they were leaving. He couldn’t understand why anyone would want to leave when some of his people had been with him for decades.
The show is a bit formulaic, but most of the numbers hold up well.