What do you think of the new Ritz cracker commercial??

I wonder if the money ever gets to the "queer youth" or if it gets sucked-up by corporate overhead?

Gays are Crackers Too!! 🏳️‍🌈

In the gay world, the demand for crackers outweighs the supply.

But will I buy a box of Ritz next time I go shopping?

I prefer Club Crackers. But if I am home alone I have put some cheese or peanut butter on a Ritz. But do people really serve them at parties? Seems a bit gauche. But then again Della serves butter on saltines. ;)

They have the gay guy putting on lipstick?? WTF? Is that what they think the gays do? We’re not all trans.

Someone in the editing room should've said, "Be careful, you can trip over too many heartstrings".

Why are all the gays wearing full makeup (eye shadow, lipstick and earrings) but dressed in men's clothes and a bag of Xmas decorations and glitter has exploded in there?

Why?

Is this who we are to the straights. Fuck.

I don't hang around with TikTok aged gays so I don't know if they usually wear makeup when they go out, but I suspect a lot of them do. I found a couple of studies saying one third to one half of under-30s would consider wearing makeup, so I'm guessing that's who this ad is for.

Those of us of a certain age remember the brief time in the 90s when "metrosexuals" wore makeup routinely.

[quote]Those of us of a certain age remember the brief time in the 90s when "metrosexuals" wore makeup routinely.

That never happened.

No. No they didn't R9.

There are a zillion articles about makeup for the metrosexual, just go look for yourselves, damn. You know guyliner isn't a recent thing, right? It's been around for decades.

It's more notable how the ad is targeted at lower-socio economic groups, via careful mise-en-scène, casting, and styling. Ritz knows their market.

Yes but nobody wore it R12.

Is Ritz a lower-class thing? I would have placed it as solidly middle class but I'm not up on the socioeconomics of crackers.

[quote]You know guyliner isn't a recent thing,

Yeah, and it, and tinted foundation for men never took off -- except amongst that fractional subset of the populous mocked as Clarins Queens --- this despite all those sad articles "Make Up For Men? Why, Yes!" pushed by magazines in payback for cosmetic company advertising.

Yes low-class R15.

Middle class use water crackers so you can taste the cheese rather than a Ritz cracker that is full of sugar and salt.

Which one is [italic] The Cracker ?

Don't worry, R12. Even though you may wear "ever so subtle" he-male foundation to the office, we're sure no one suspects, and you look TREMENDOUS!

Why is there not a trans woman of color making Mock Apple pie?

[quote]Is Ritz a lower-class thing?

We don't say "lower-class".

We say "affordable".

Basically, Ritz looked at Billy Porter, thought that is who we all are and then put several of him in the commercial.

I appreciate the use of diverse characters but they aren't doing it out of the goodness of their hearts. They are marketing a product thinking this will increase sales.

R21 - Ritz crackers are basically just a small step above Cheetos.

Water crackers are gross.

Where do Toasteds fit on this class-based cracker spectrum?

I predict sales of this produce will collapse 50 percent. Nobody wants to eat tranny crackers.

[quote]Where do Toasteds fit on this class-based cracker spectrum?

Slightly better on the cracker spectrum R24. Especially this variety pack.

It does smack of desperation. One has to imagine their market is being eaten away (no pun intended) by the advent of toasty things of all varieties. Hence the sad attempt to broaden their target base.

I can't imagine anyone serving Ritz crackers and expecting to be taken seriously.

I'm looking forward to all the other forthcoming ads from products with declining traditional market bases, who decide The Gays are their last hope.

Melania and Donald Trump would R28.

Standby for the heart-warming Two Little Male Homemakers ad featuring...

Ritz - The Official Cracker of Homeless Shelters and Trans Gatherings.

Bremner Wafers, at one time made with real lard, used to be my cheese cracker of choice, but they have become hard-to-find. These days, if I eat cheese with carbs, I usually eschew crackers, choosing a soft cheese like St. André and good bread, usually an Italian loaf.

[quote]R28 I can't imagine anyone serving Ritz crackers and expecting to be taken seriously.

Somehow, this is the most offensive thing I’ve yet read on DataLounge.

Leave Ritz crackers, and those who might enjoy them, alone.

Agreed R34. The Datalounge Class Anxiety Syndrome has reached new heights of madness. R17 Can't be serious! Who knew crackers had their own social-classrs!

R17 and others, please help us rank the other common crackers on offer:

Sociables

Dare

Matzo

Bremmner Wafers

Savoritz

Pepperidge Farms

Triscuit

Town House

Wheat Thins

I should have included Cheez-Its

And the Trader Joe’s assorted crackers, this is DL after all.

And the upmarket, imported Carr’s Table Water Crackers.

We can’t all be Sandy Duncan, with her fancy schmantzy Wheat Thins.

I love it. It’s cheesy, but nice.

I won't rest until someone tells me if it's socially acceptable to eat Club Crackers, either in individual packs or right out of the box.

R38 He had already mentioned those as the real middle-class cracker, so I left them off. Besides, they're simple British branded round Matzos anyhow!

R41 It's perfectly acceptable! Indulge, and enjoy!

It’s a really good commercial. The haters are bigots, point blank.

All stereotypes gay men have fought against for decades.

The ad is cute. Not all of the gays are wearing makeup. And representation matters. I don't need to see myself reflected in everything "LGBTQIA" and I don't need to see myself reflected in cracker commercials.

Ritz crackers are pretty gross but if they're included in a wide assortment of crackers, cheeses, and dips by a host, I don't mind their presence.

[quote] I can't imagine anyone serving Ritz crackers and expecting to be taken seriously.

Au contraire, Ritz crackers class up any party!

Let's be frank: half of DL's fat whores have beds littered with crumbs, so we're working from a low base here.

Wow - that was one confusing mess of a commercial! I spent the time trying to figure out how the pieces fit together rather than the product they were advertising.

Gays eating carbs... I don’t buy it!

Ritz crackers won't ignore text messages like your homophobic mother does.

House of Ritz. The crackers I choose for my chosen family.

Make Christmas at the shelter a little bit brighter with Ritz crackers.

Everything tastes great when it sits on a Ritz.

Water crackers taste like cardboard.

[quote] I predict sales of this produce will collapse 50 percent. Nobody wants to eat tranny crackers.

They’re not tranny crackers. There are no trannies in the commercial. They’re all gay, or what straight people think the gays are. They’re gay crackers.

[quote] Ritz - The Official Cracker of Homeless Shelters and Trans Gatherings.

It’s a gay gathering, not a trans gathering. All gays wear lipstick, mascara, false lashes, a full face of makeup, earrings, glitter scarves, cocktail dresses, heels. It’s what gays do. 💄💋👠👗

It might be a “stereotype” but it’s true. Many gay men (especially those who are out) are effeminate. Many do love makeup. And this has been the case for years and years now, and it has been symbolic to the gay movement, and historic. Effeminate gay men (including those who wear makeup) and drag queens have been crucial to our community and our movement.

I like the commercial, content-wise, but wonder why they're running it now, in the middle of the Pandemic, and no-one is depicted wearing a mask. Totally irresponsible in light of what's about to unleash itself on the world, after the Thanksgiving and Christmas traveling is done.

The lipstick (or lip gloss...) was weird and unnecessary. Lost me from the start.

Old money (New England) Cracker Barrel cheese on a plain Triscuit

Old money (NY) Brie on a Carr’s water cracker

Upper Middle Class (Midwest) Sartori BellaVitano on a cracked pepper Triscuit

Middle Class. Boursin on Wheat Thin

Lower Class. Aerosol cheese on a Ritz

What if you eat them all?

Are they putting nut-loaf on a Ritz at that elderlez shindig?

You'll need to reinforce the wheels on your trailer R60.

Good for them, I guess. But regarding actual snacks, I'd rather have a pretzel thin, a bagel chip, a Triscuit (they NEED to bring back the Cranberry Sage flavor. It was on the shelves for one holiday season, and it never returned), or my all-time favorite: Melba Toast.

Crackers are inclusive? Lol, okay.

Nice ad - very canny messaging. These people don't give a fuck about you, they give a fuck about selling crackers. The virtue signalling makes me NOT want to buy them.

R63 - I’m lazy so sometimes dinner is a tub of cottage cheese and a few packs of melba toast. I pretend I’m at a 60s fat farm.

(But no cling peaches, I don’t want to go overboard)

[quote]They have the gay guy putting on lipstick?? WTF? Is that what they think the gays do? We’re not all trans.

Yes, there are no gay people anymore only "queer" and "trans"! Gays are yucky and even being gay is transphobic!

OP, only one of those guys is a cracker.

OP, that advertisement is nauseatingly sentimental.

90% of advertisements are nauseating. 100% are manipulative.

Why does the carbohydrate industry want our business that desperately after years of pretending we don't exist?

Because, R69, they're liars and frauds who'd sell their grandmother for a thousand dollars.

This corporation is using the cheesy slogan "Where There's Love, There's Family".

What does that mean?

Can I use the slogan "Where There's Family, There's Love"?

What a meaningless dopey, incorrect thing to say!

R65 I ALSO love cottage cheese. I'll eat anything or nothing on Melba Toast. My favorites are cream cheese & pepper jelly, and goood old chèvre. Sometimes, I have a pack with a nice Chef Salad.

I haven't read all the posts so I apologize. I saw this commercial multiple times in one evening and had no idea of the point: Was the guy trans (because of the lipstick thing)? Was that him being kissed at the table? This commercial was done by someone who didn't know what they were doing but trying to lock into the alphabet soup of sexually identifiable people,,,Trans? Bi? Gay?

Aldi's has an outstanding boxed cracker assortment, six different selections, including two types of water crackers, for the fabulous price of $2.89.

It should satisfy the DL Gourmands, but I'm certain a few of you lovelies will take precious time to bitch & moan about something being not quite right.

Has anyone ever made or tasted the Ritz Mock Apple Pie?

R74 Aldi has many fine crackers. That's why included their Savoritz brand in my lineup. It honestly never occurred to me that any particular cracker belongs to a social class... they're simply crackers.

Aldi's version of the Triscuit tastes better than the name brand to my palate. They have some really nice pita crackers as well.

R75 I think that recipe is best left in the past, it came out of the depression. Apples aren't scarce or out of reach for most people. I'll try to find you a vid of someone I like making one.

Let's see what Emmy thinks...

Gays don’t eat carbs. Stick to targeting fat straight women, their crotch fruit, and straight men who eat whatever “Karen” buys......

One millions moms are having none of this!

Aldi's version or "Ritz" crackers also come in a wheat and a roasted vegetable variety. Really like the roasted vegetable.

Aldi's also has a few knock offs of Girl Scout Cookies for around $1.00 a bag that are as good, or better than the Girl Scout brand.

R80 Good, I hope they choke on whatever crackers THEY buy.

[quote]#SmartAldiShopper

Bless. What the poor for, if not to provide us with examples of virtue.

I'd like to try that Mock Apple Pie.

Real apples aren't always easy to come by in my neck of the woods, especially with this Pandemic thingy going on.

[quote]Real apples aren't always easy to come by in my neck of the woods

Stop bitchin. If you scrunch up a batch of flies into a ball, and then douse 'em in the green arsenic run off from the plating factory, you've got a Granny Smith worth it's weight in UN rice.

The plating factory closed down years ago because of the infamous orphan labor scandal.

It's now an Aldi's Super Store.

What is a water cracker? What is it made of?

R87 Flour and Water. And just 5% of the salt that you'd find in a Ritz cracker.

Just flour and water? Why would I need to pay for that?

Dear R89, don't you know that "Where There's Family, There's Love". It's all in the OP's video.

If it’s just flour and water, I’m making my own crackers. No way am I wasting money on the fancy stuff.

Water crackers are the same as Matzo.

I make my own crispbread with flour, butter, milk and pinch of salt.

The only hassle is cooking it on a vertical griller. It take 90 minutes to make 12 of them.

What’s a vertical grilled?

R94 It cooks quicker and distributes the heat more evenly than my fan forced-oven.

P.S. They're known as 'vertical grillers' because the early models were vertical to allow meat fat to dribble out. My model has a lever so I can adjust the verticality or slant of the two hotplates.

That’s not vertical. That’s horizontal. I thought you meant like a naan oven where it’s cooked vertically.

I’m confused by the narrative but the sentiment is sweet

[quote]Gays don’t eat carbs.

Because of the pandemic cutting back on so much everyday activity, I cut way back on carbs a few months ago. Somehow, I gained seven pounds—an uncomfortable amount of weight for me—and my A1C went up almost a whole point. I don't get it. I think I'm going to go back to pizza, pasta, ice cream, etc., hardly any of which I've eaten in the past few months.

I made the Ritz Mock Apple Pie once back in the '70s just out of curiosity. It has absolutely no apple or apple flavoring in it, but your palate is tricked into thinking it tastes like apple pie because the texture and the spices are reminiscent of the original.

Are we losing the point of this thread? I thought it had to do with the sexual orientation presented in the Ritz commercial not the cracker itself!

Flour and water are used to make paper mache paste.

Or, if you prefer, [italic] papier máché.

R74. I used those crackers all the time when catering parties on a largish yacht. As well as the prosciutto cheeses and smoked salmon.

Losing the point is MY specialty.

Because ...... [italic] Everything tastes better on a Ritz !

[quote]r78 Let's see what Emmy thinks...

That little gal is an absolute DOLL. I like to think she’s lez.

If only the world were made up of sweet little sugar people like her... plus just a handful of ripe and ready studs : (

There’d be no war, no kitchen cleanup...

If it’s true appetite growed Then you should smooth top-pings bestowed As taste befits Put it on a Ritz

Cheeses ripe from cow or a goat Bits of tripe (that’s gut of a shoat) Or some grits Put it on a Ritz

Yes it’s not true meal on which to dine-y But it still tastes good with glass of wine-y Crackers tiny!

Come, let's fix some topped with jelly Or some pick-les from the deli Use what fits Put it on a Ritz

Caviar, anchovies too Any meat but kangaroo Gouda, dip or jam on there Chili rows, that’s if you dare

Use Ritz - and spare tortillas Want switch? Spread criadillas! Peanut butter’s fine For a crumble-y time

So break out your best Bordeaux Open a pack where fine viands go For flavour hits Put it on a Ritz

Hors d’ouvre sliced: add some escargot Miniscule and sloppily joes Perfect fits Put it on a Ritz

Fresh ones crumbled finely in your soup or Tiny shards to stick on your chalupa Or with grouper!

But must watch for salmonella (That’s not fish, though, I must tella) That’s the pits If it’s on a Ritz

Toppings when consumed you thought were super Biding time ‘cus now you’re on the pooper Thrown for loop-a!

In the loo you had to go Let it go thru: what’s laid you low In bathroom sits Botulism hits Got it on a Ritz Got it on a Ritz Got it on a Ritz

‘Nother chance ‘Nother - chance…

Cheese fondue or pimentos Vegemite too, and pilchards so In rationed bits Put it on a Ritz

"papier máché"

Oh, cherie!

I thought that the shaved-head BF looked a bit serial killerish.

R101, this is what happens when straight women come to this site. They'll turn this place into a recipe blog.

Yes - gay men never trade recipes here.

[quote] I wonder if the money ever gets to the "queer youth" or if it gets sucked-up by corporate overhead?

R1, Nabisco is subsidiary of Mondelez, a publicly traded corporation (nasdaq MDLZ).

Did you bother to read the section their annual report that discusses social responsibility areas of focus and philanthropy?

No? Didn't think so. Maybe you could do that instead sounding like a "snarky asshole."

R106 Glad you enjoy her as well! I find her adorable. She makes some rather unusual recipes. I just watched one vid where she turned saltines into chocolate covered toffee.

R78 R106 R113 I love watching her videos! And I don't watch any videos for more than 2 minutes due to my short attention span but I watch it all the way through.

I know that she is married as a kid lives in Connecticut and raises bees for their honey. She is also Chinese American. The reason she got the name is that she had an e-commerce site selling products made in Japan, so she called it Emmy made in Japan.

I love the videos where she deep-fries a sunflower and the one where she makes Japanese fruit sandwiches.

[quote]r78 Glad you enjoy her as well! I find her adorable.

[quote]R114 I love watching her videos!

I do, too!

I first found Emmy when I was obsessing in horror for a while over Sandra Lee’s notorious Kwanza Cake.

What does her husband look like? Is he Asian or white?

I’d love a family size box of Chicken in a Biskit crackers right now!

I love being reduced to a box that must be checked in every commercial, series, film, etc.

I hate being reduced to a box that must be checked in every commercial, series, film, etc.

And never forget for ONE SECOND that this is all about selling crackers... tennis shoes... whatever. It'll be about something else trendy and enlightened in a new months. Puke.

P.S. I howled at the strategically placed Ritz crackers next to the phone with its major "Can we talk" plot point. They're not even trying to hide the true intent.

[quote] a box that must be checked in every commercial

I'm in Australia and ⅔ of all 'hip, cool' commercials now contain a 'hip, cool' character who looks and sounds like an African-American.

Wouldn’t that be African-Australian?

^ No. I can tell.

I just saw this commercial and if this were 1995, GLAAD would have jumped all over Ritz for portraying gay men as “women”, wearing lipstick, etc.. All these archaic stereotypes that gay men have fought for decades. We don’t wear women’s clothes, we don’t wear makeup, we don’t shave our legs. It’s a real shame how far we’ve regressed. Homophobia is back (not that it ever left), but we have to accept it because it’s “progressive”. It’s not.