Instagram models & influencers are really struggling in the quarantine economy

I could take quarantining myself over COVID-19 for a few months if it could reset our civilization to something approximating normalcy. For instance, killing off all "influencers" and Instahos - figuratively, off course.

Can't they get a stimulus package?

Whores: They're like the rest of us!

Boo fucking hoo cry me a river. Get a job, a real job one that involves hourly wages and working your ass off and maybe even sweating. And no I'm not talkin about escorting.

Bwahahahahahaha. GOOD!

Those stupid attention whores can go fuck themselves.

Here's to hoping that they NEVER come back!

If only one good thing can come out of this terrible situation, the end of Instahos and Influencers should be it. Good riddance to that bullshit.

Thoughts and prayers.

They better start selling ass like the rest of these hoes out here!

I expect many fitness instahos will soon join onlyfans and start jerking for tips!

What makes these people "influencers"? The colossal egos involved are staggering.

Is there anything more tiresome or useless than these things? If I'm supposed to feel sorry for them... I don't.

Omg!!!! What Will happen to Dr. Jake Jake?

I read somewhere that their bubble is about to burst anyway. Advertisers are starting to notice that influencers don't really influence anyone into buying a product and that "likes" don't translate into sales.

These Instahoes are like cockroaches.

They'll find a way to come crawling back, after the disaster.

They will come crawling back. As regular gutter trash hookers, the way God intended it.

These people are Andy Warhol's fifteen-minutes gone wild. It needs to end. They have nothing to offer except ego.

No sympathy for narcissists.

Good. Get a real job.

I hope after this is over, people will tire of the narcissistic instahoes.

[quote]For instance, killing off all "influencers" and Instahos - figuratively, off course.

People are constantly accused of overusing the word "literally", but it would have fit perfectly into this sentence.

How I feel

[quote] she’s used to making around $500,000 a year from sponsored IG posts endorsing products, paid shoutouts and merchandise

I wish I could make that much money, being a useless whore.

Just ride out the dry spell. I mean, they should have saved some of the gazillion dollars they made before that, right? Others with 9-5 jobs (and less saved up money) struggle, too.

In the meantime these models and influencers can uplift and entertain their followers instead of using them as their personal ATM.

As I said earlier, this microscopic particle is separating the wheat from the chaff.

And they are the chaff.

We all knew it - and they likely know it too - but this pandemic highlights it such that “influencers”, instagrammers, and even celebrities are now beginning to seem sanctimonious, superfluous, and ridiculous.

R13 - starting to notice that these paid posts don't relate in sales? That's lack of due diligence and oversight by the companies and advertisers. T

An influencer should be measured on how much they influence - particularly in sales. Otherwise, they're not influencers - they're just attention whores with a fan base that has no money and find following them just one way to waste their time.

Having a lot of followers is meaningless. I hope advertisers realize this now.

I’m too tired to post anything long on this now but I work in PR and while things are certainly on pause for now, and will change for the future, influencer marketing is here to stay. Traditional PR is dead, absolutely no one finds out about or buys a product by reading a magazine anymore. Not to mention hiring influencers is much, much, cheaper (even the expensive ones) — don’t have to rent out a set for the whole day, hire models, hire photographers, etc. They do all of that for you.

And as campaigns and such start happening again, again, influencer marketing is much more friendly for our new social distancing world (because some of those norms are here to stay). Because it’s all remotely done.

So that’s the reality of it. I knew there would be tons of snark on here, and this pandemic probably will weed out those who can’t really cut it, but influencer marketing is not going anywhere. It’s going to evolve, but it’s here to stay.

It’s also a “real job” for many but I DEFINITELY don’t have the time to go into the why of that right now.

*world’s smallest violin*

for r26

[quote] Traditional PR is dead,

This is a good lede: perhaps “The Grammers” could soon follow.

Depending on how this plays out, “influencers” may be dead also.

If society is crippled: physically and/or economically, it would be hard pressed to support vapid influencers.

PR -as we know it - could be going down a path of no return.

I don't have any sympathy, as cunty as that sounds. They add very little value to society and are usually raging narcissists. There are a hell of a lot of people that will be struggling now and in the future and these people are bottom of the pile in my view.

Oh boo hoo. I’ve had it with the celebrities attention-whoring, too.

If only the virus could be digitally transmitted.

"Having a lot of followers is meaningless. I hope advertisers realize this now."

Unfortunately, a lot of companies don't realize that many influencers are just buying fake followers/comments. A friend of mine has 70000 followers on Instagram, approx. 3000 are real, the rest fake fake fake. This influencer marketing world is such bullshit.

R25, if that's a short post when you're tired, I'd hate to see a long post from you after 2 cups of coffee.

It'll be interesting to see how different the world will be post Corona.

I'm glad to see all this fuckery going down the drain. Maybe it'll put an end to the cup-cakeries and other stupid-shit 'businesses' sprouting up all over the place.

For the person who works in PR - I think you have to separate new product launches with generalized advertising. Getting the attention and press about a new product can be tough, and I could see how the world of social media and influencers may work - depending on what it is.

The CPM (cost per thousand views) is probably pretty strong. But I'm dubious about the impact of sponsored posts in other areas. New makeup line/product in a makeup artist's feed? Sure. Video game ads on Pewdiepie? Makes sense.

But a lot of these are not industry-specific enough. It's a waste of money that ad agencies are doing to make their clients look media-savvy - we're using "influencers to get your name out there". It's a feel good, but it's not effective, because many companies want to appear they are in the social media mix from what everyone is telling them.

Many advertisers are pouring their money down the drain this way.

The standard sales funnel: Awareness > Interest > Consideration > Evaluation > Purchase

It's a funnel because only a small percentage of people move through at each stage.

While "influencers" may increase Awareness or even Interest, the actual conversion rate through the later stages of the funnel declines because the increased Awareness does not translate into people with any real intent to purchase.

I'd argue that depending on how expensive it is to respond to inquiries - time and effort - it could actually increase CoGS by increasing total sales costs.

Not all word of mouth is good word of mouth.

R37 - so true. And how deep are the pockets of people browsing Instagram? It's still a young person platform, by and large. So yeah, build awareness and interest, but who is buying?

A lot of wasted dollars - but that has always been the case. TV buys can be wildly inefficient too.

There aren't really people anymore, just human-shaped products desperately trying to market and sell themselves. If all "influencers" dropped dead this instant, the world would be better off.

R32 in the early days influencers could get away with that, but there are many, many manyyyy ways (influencer platforms, other software programs), that Can very easily spot whose followers and engagement are fake. They also break everyone’s followers down by demographic, so if you have 600k but only 20% of your following is US and your main age demo is 13-17, you’re in trouble.

We also ask (and it’s been standard procedure for the last 2-3 years) for insights for any sponsored posts, which shows (most importantly) reach and impressions, saves, shares, etc. So if you’re buying likes those numbers won’t be up to par and we’ll know it. We also usually ask for stats before we hire someone anyway.

Much much much harder to fake anything these days.

There’s always a silver lining! “Influencers” need to vanish from the universe.

These bitches are all bragging about the enormous amount of money they pull in. The reality is if you were to examine their tax returns, they're dirt poor and claiming the EIC.

Want to give an "influencer" a heart attack? Tell them the IRS is going to audit them.

R40 - you do your due diligence. Many others do not. A lot of agencies pile this on to 22 and 23 year olds to figure out and there is not the oversight you would think.

But PR and product launch may be held to a different standard. There are a lot of unsavvy clients who accept what they hear. A LOT.

OMG. I'm crying as I type.

Can someone please think of the poor influencers?

[quote]she’s used to making around $500,000 a year from sponsored IG posts endorsing products, paid shoutouts and merchandise

Fuck. I'm slaving over a gnarly piece of code here and make less than 20% that.

If she really had made $500K a year prior to this, she could last another 5 years without working. Duh! Bitch, please!!!

Nice humblebrag r47.

[quote]...$500,000 a year

Zero sympathy.

Gosh! Not a lot of sympathy here for these hard working Americans!

R48 alert the IRS!

And tell her to bring the receipts!

its such a fake thing that Im not all that sympathetic

Given how many people are going to be on hard economic times for quite a while, I can't see that influencers will make a big come back. Who's going to have a lot of exposable income to buy the crap they're pushing?

And a lot of it is crap. The cosmetics industry promises you the moon, but in reality there's not much difference between various products.

Influencer my bollix.

Snake oil merchants.

Next they will open houses of worship.

And people are wasting time to clap for hospital staff when the real tragic heroes of this crisis have to suffer in silence. *wiping away single tear*

I think the influencers bubble is deflating because, at the beginning of the phenomenon, they were seen as cool people who wanted to share their honest, unbiased opinion about the products they loved but now everyone knows they're paid shills just doing infomercials and that ruins it.

This whore nurse is still hawking his protein.

This whore-friend-of-the-cockgoblin Aaron Schock is still selling his ass and abs.

This Instaho/public radio host is still thirsting despite the plague!

And this Friend of Cockgobbler is posting pre- or post-orgy snapshots from the floor of a shower.

No one seems to be suffering.

My favorite are the influencers who see themselves as fashion plates and post only selfies, but selfies of them modeling clothes in such stiff poses that, on closer inspection, you can see that they have bought or borrowed some clothes from a shop and have tucked the tags up the sleeves, inside a pocket. etc., evidently careful to follow the shops' return policy.

How sad for them, being hot is not important to many right now so these losers are gonna learn the hard way to what it's like to actually work for a living.

These are people ARE dumb whores but what about their "followers"? How does it reflect on us as a society that these vapid scumbags are getting money by people following them and wtf is actually following them? I don't do IG so I have no clue who any of these assholes are.

If a side effect of this whole disastrous mess is these talentless mediocre nobodies have to get actual jobs at grocery stores, then that’s a good thing.

How many payloads—that is, paid loads—a day do you think Aaron Schock is down to? Is he using the powers of prayer and PrEP to ward off the COVID demon?

I hope even the obnoxious term, "influencers" becomes not only obsolete but laughable. What a con.

R63, if they get a stain on it, hopefully they remember to remove the dry cleaning tag.

r63 Amateurs

Attentionwhores Corporate whores all of them. I hope this trend of vapid narcissists ends

Speaking of The Cockgobbler, how much is his escorting business affected by the pandemic? Any IG updates?

Back to her old career.

These people are into vanity and narcissism. That’s the new millennium for you!

This girl is still fighting the good fight

You make over $200,000 a year and you couldn’t manage to save any money for a rainy day fund? What is wrong with some people?

Seriously what are the hookers and escorts all doing? How are they making money? So many live hand to mouth and overspend/live way beyond their means. This ain’t going away any time soon and a lot of people aren’t going to have bodily/genital contact with anonymous people who sleep with others for a living.

Hopefully they've found someone who will take them in for the duration in exchange for sex and a little light housework (since the maid no longer comes).

Can you imagine the travel/lifestyle/fashion content creators getting real jobs?