Abercrombie & Fitch - BIG Is Beautiful

Nice to know you A&F.

Rest In Peace.

Ew, seriously? The whole point of A&F was to be exclusionary and feature hot guys.

I'd definitely hit it. But it's so not their demographic.

Who is he?

Big is beautiful, and also very unhealthy. And costly to the medical industry.

A & F wants to move away from the superficiality degrading way people view men's bodies

To show everyone is beautiful

What's wrong with that?

Reductive.

[quote] Who is he?

The model in the OP's post, Michael McCauley.

Too late. The company will go bankrupt soon

AnF used to have normal sizes - I still have t-shirts and jeans from them back in the 2000s when their sizes were normal. Then they went insane and an xl was the size of a child's medium.

That's what an attractive Flyover man looks like: meat 'n potatoes.

Link from Queerty (I know, I know....):

Again: reductive.

The House of Skinny Jeans has issued the new skinny: We’re Not Just For Beanpoles Anymore.

They're going for the Otezla market.

Every purchase now comes with a ham sandwich.

For me, it's more an interesting question of whether aspirational advertising (hot people) results in higher sales or whether relatable advertising (someone like you) will.

There is an argument that says that having people in ads in whom buyers can see themselves would yield sales. However, I'd argue that you cut out all the hot people who don't want to buy the "fat people" clothes.

Whereas, if you are more exclusionary and use hot people, hot people see themselves and not hot people purchase to see themselves...as they aspire to be.

It took a lot of work and letting Bruce Weber blow a lot of hot young models to achieve their shift in brand. I wonder how long it'll be before people start to associate AF with the Lane Bryant crowd.

Who are they trying to bullshit? There's not a single stitch of clothing in an Abercrombie store that would fit this guy!

So sad. They’re mid 2000s vibe was the best. Loud tasteful dance music and oversprayed fragrance. It just screamed if you don’t belong, stay out!

Their* (Self-correcting and self-quartining)

R19 I want to know who was picking their playlists? I mean it was someone well traveled and/or gay. Maybe it was Jeffries himself?

You’re too fat get out!!!!!!

Americans are so fucking fat now they had no choice.

Bravo, but I’m still confused how they are going to get him into the clothes?

Canadian tuxedo.

Are they changing sizes?

Maybe it was a twenty year strategy... exclude anyone without rickets and then, just when the brand is on the vera of failure, super size it!

Do we have a new fit-fat touchstone?

A&F was always a store for outdoor living. They carried tents, camping wear and riding clothes.

This trendy, sexy stuff is tired, their quality is rock bottom and it's expensive.

They're going to fail anyway, maybe this could work.

The model's too fat though.

They should have gone with Ben Napier, the big HGTV guy.

super sexy guy

GRRER!!!

Yeah baby ! Id climb that furry mountain ! That being said,hes young. See him in 15 years and youll hurl .

I've always been attracted to the beefiest guy in the crowd: fit-fat. Skinny/muscly/twinky leaves me cold.

Would climb him like a tree.

My belief is that hot ripped guys these days are really no longer alluring enough for advertising, the decline being due to social media. The sight of pretty slim blonde girls and youthful six-pack abs in advertising just doesn't stand out like it used to because we are all so accustomed to seeing whatever instaho of the day on our phones. The "check out this Instaho" threads on here don't even stand out to me anymore personally. I just skip over them like I would any other boring thread. I think that's where the change comes from. Non-fit bodies stand out more now sadly. Like someone mentioned above, I do wonder how that will affect A&F sales I appreciate them dropping the Ivy League hotties (that got old and tacky real fast long long ago in the early 2000s). But I do wonder if this type of model really will show A&F as more accessible. I say no, but we shall see.

[quote]The sight of pretty slim blonde girls and youthful six-pack abs in advertising just doesn't stand out like it used to because we are all so accustomed to seeing whatever instaho of the day on our phones.

Or, hear me out for a second, advertisers are beginning to understand that not everyone is attracted/interested in tiny blondes and washboard stomachs.

R10 I remember those days. They had very good quality clothing back then. I have stuff from 1998-2001 that is still wearable because it was well made. The fabric was fabric and not that sheer garbage. It’s amazing how their quality declined, but that happened with so many clothing brands.

It's nice that a gay model actually has a "man's face" as opposed to looking like a "chiseled" androgynite.

And it turns out he's a racist.

[quote] The whole point of A&F was to make nellie, queeny prisspots think that others would consider them butch for 2 seconds in an A&F outfit.

Fixed that for you!

I stopped wearing A&F after I turned 30. Don’t people laugh at adults who wear that brand?

Long before its recent woes A&F became the brand that the "50 but look 22" eldergays wore.

[quote]Social media historians

🤣🤣🤣

Is A&F still relevant in the market? I don't know of any local mall that has one of their stores, and I certainly don't know of anyone who wears the clothing or buys it for their kids. Is the A&F "look" even still a thing?

As long as you avoid the logo-emblazoned items, A&F actually makes better clothing (at their price point) than they have any need to.

I've gotten a couple of pairs of sweats from A&F after Christmas because they're unbelievably cheap, and they are extremely well made.

Would lick him from head to toe.

[quote] Canadian tuxedo.

Also known as "a" tuxedo.

Is the creepy CEO who has too much plastic surgery and an obsession with frat boys still running the show? Or is this change happening because he was forced out?

Because yeah, retail is suffering everywhere, mall chain stores are suffering more, and I assume the actual hot young things of 2020 think of Abercrombie as their embarrassing Uncle Bottom's favorite store. They've got to attract new customers or die, and chunky guys have money to spend.

Why can't it just be normal sizing? Something for everyone? Why does it have to go to the other extreme? Back in the day, I believe they dressed presidents - notably John Kennedy among others. There is an aging demographic in the US that doesn't want Brooks Brothers but also doesn't want to look stupid in kids clothes.

Aren't there like five threads on this guy? He's hunky but he's not that handsome.

In the States A&F is a busted brand, IMO. Unless they do something about their quality &/or price point they are going down like the Bismarck.

He's cute, but it doesn't matter because they clearly did this to get some much needed press. Nobody's shopped at Abercrombie & Fitch since 2009. They'll be closing their doors soon, similarly to Forever 21. Doomed stores from a bygone era. The mid-2000's are over.

Oops

i want him to sit his big hairy ass on my face

Bye Fat Girl Bye!

Still cute:

Well that was fast.

Someone in Marketing did not do their due diligence.

Fat lives matter!!

....

[quote]Fat lives matter!!

But...do they?

Ohh, she's a gainer too.

He's not that hot. Guys that look like him are a dime a dozen at my local watering hole. I've seen better looking guys on the jobsite.

Not fair to compare koalas to American bears.

The bigger they are, the harder they fall.

Update...😕. Hopefully he can bounce back.

He can always bounce back on my cock.

There has to be better looking plus-size models than him, anyway. And yeah, A&F is going to be toast, You can't alienate an entire market for years, and then suddenly expect them to start buying your clothes because of your *gracious* gesture to plus-size them.

[quote]There has to be better looking plus-size models than him, anyway.

Why don't you try out?

[QUOTE] Update...😕. Hopefully he can bounce back.

😂 Grand opening, grand closing.

It's hilarious that R70 is ONLY here to comment on this thread... wonder why?

[QUOTE] There has to be better looking plus-size models than him, anyway.

Ironically they can be found in the same place where agencies used to find skinny ripped guys: the gym. There’s plenty of bearish gym goers who have a solid, muscular frame covered in a layer of fat. So they can easily find these guys if they want to.

r72, umm, I've been here since 1999, hon. Here's my current watchlist of threads I've been commenting on. Feel free to block me if I offended you, though 💁🏼‍♀️

Are there clothes like a size 32 is really a 28?

Chrissy Metz would be a great model for their women's division.

Aww, R74 quickly stars a bunch of threads and calls it a watchlist! How adorable!

[quote]Whereas, if you are more exclusionary and use hot people, hot people see themselves and not hot people purchase to see themselves...as they aspire to be.

BINGO!

Sigh. I remember when I wore a size 28 waist. 26 if I starved myself for a few days. Thank god Im over that shit !

I haven't been a size 28 waist since 4th grade - from the husky department....

After watching his apology video, he doesn’t seem like the crispiest taco on the plate.