The dating app has rolled out a feature allowing users to filter out climate change deniers from their potential matches, and with recent data from various dating apps suggesting environmental concern is an increasingly hot topic on the apps these days, OkCupid’s no-nonsense filter stands to take a serious toll on climate change deniers’ dating lives.
OkCupid said it’s seen a 240-percent increase in environmental mentions in user profiles, including terms like “climate change,” “environment,” “global warming,” “Greta Thunberg” and “recycle.” Fellow Match Group-owned Tinder recently reported a similar trend, noting that terms like “climate change,” “social justice,” and “the environment” were particularly popular among Gen Z swipers in the company’s 2019 year-in-review report.
“On our app you can filter out anybody who thinks climate change is Fake News,” OkCupid announced in a tweet last week. While the company reported that an overwhelming 97-percent majority of its users believe in climate change, the new filter stands to make dating prospects pretty dismal for that climate crisis denying three percent.