New Gain Commercial Where Kids Force Dad to Smell His Jock Strap then Sniff Themselves

This will end in Cheer.

Those Martinez boys are going to grow up to be lockerroom tramps.

Which one of you DL queens came up with this ad?

That was hilarious - and the dad looks hot.

Did Bryan Singer direct this?

How did anyone OK this?

Repulsive ad with smirking narrator.

This stupid ad says we must hate and fear our own body.

Some disgruntled, about-to-be-shown-the door adman MUST have put this together.

I’ve read Nifty stories that start this way

This wouldn't even make it to Saturday Night Live commercial parodies.

Is this Latino family humor that has been hidden from us?

Kids smelling their dad's underwear...Creepy

When I read the thread title, I figured OP MUST be joking. It's like Josman made a Gain ad.

This is what happens when marketing types over a certain age try to be edgy. This is an example of when they could've used a millennial in the office to 86 it.

yup R14 said it best. And this isnt really funny or cute

Is he cut or uncut ?

I thought nobody wears jock straps anymore. There isn't a soul at my gym. And especially not someone the age of this father.

This is not only crude and stupid the only way it would make any sense is if they used a pair of his boxer shorts.

What the hell kind of ancient bullshit is this?

R14 is right.

Latinos are the only ones who use Gain, btw.

Or perhaps leave the entire sniffing daddy's underwear oeuvre entirely and stick to, I don't know, gym socks?

It’s anti-male. Male anatomy has always been a joke in heteronormative culture. Not sure why as men are so fucking hot.

The only thing that would have made it creepier would be if it were his two daughters.

R17 is right, and so is R3. As it was a jockstrap and not compression shorts or something else more realistic, this was probably thought up by a Datalounger or DLer-in-spirit.

It could sound creepy but we’ll put this granny square crocheted throw on the back of the couch to signal this is a wholesome all-American family.

Is this an actual ad on TV?

I'd smell it.

What the fuck?

Who approved this? Lol.

I saw this commercial the other day, and my jaw literally dropped when the scenario played out. I can totally see frat boys doing this to each other, but young boys doing this to their dad??? What the hell, Gain?

Yeah, an easy fix would be to make them all frat bros, or change the jock strap to boxer briefs and make them three brothers.

The way the dad is so happy as he sniffs the jockstrap. . .maybe the man the jock strap belongs to is. . .his boyfriend?

I always hated the voice of Gain.

Imagine if the ad showed kids dangling Mom’s blood-spotted, skid-marked panties in her face while she napped after a long day of being a Mom.....

There would be rioting in the streets.

Yes, it’s a real commercial and even aired on Hallmark!

The naïve people who composed this commercial don't realize that here are certainly some sexual feelings to smelling - and holding- a jock strap.

At least they didn’t try it on. You know they wanted to.

Daddy in a jock strap.

OP, that made me horny as fuck!

Smell that jock strap!

People in the advertising industry are amoral rabid fools.

There are on par with pedophiles.

In the sequel the boys find Dad’s used condoms. They make excellent balloons!

Frankly, this commercial is revolting. WTH were the Mad Men thinking?!

R42 See R35

hispanics LOVE the smell of Gain !!! Don't believe me go to any Spanish language church service on a Sunday, the scent of Gain will permeate the building.!!!!

There are going to be conniption fits over at One Million Moms

R43, What men, or even teen boys, would not know what r35 states? "Naive" (especially in the world of advertising) does not compute.

What does explain this misbegotten video is a view of our society as universally crass, low, vulgar, and without boundaries, and that appealing to those traits sells. Not 100% incorrect.

It is the various network honchos who bought this commercial whose judgment needs to be reviewed.

[quote]It’s anti-male. Male anatomy has always been a joke in heteronormative culture.

Not just your anatomy.

I was just as shocked as the rest of you when I saw it yesterday.

I saw it this morning for the first time and did a double take. Every one of your observations and objections followed in my thoughts.

Clutch those pearls!

This isn’t an accident. Kids are being sexualized in “innocent” ways like this more and more. When you call it out, you’re accused of overreacting.. See R50.

Go sniff a jockstrap you poophead.

Illegal alien kids learn that nasty stuff in their country, then come to the US and try to pull it over here.

R37. STRAIGHT to my saved folder.

A classic jock made me the rich man I am today, living in the best house.

When the hot dad starts smiling dreamily and caressing that jock strap covering his handsome face I genuinely started to get a hard on. Take those fucking kids out of the equation and this is a very homoerotic commercial.

[quote]hispanics LOVE the smell of Gain !!! Don't believe me go to any Spanish language church service on a Sunday, the scent of Gain will permeate the building.!!!!

There's a reason for that.

What was even worse was that small boy taking a crap in the bathtub and the mother having to clean it up.

I was pretty grossed out by that one.

This commercial is creepy as fuck! I was shocked when I saw it on TV—still shocked that it made it to air...

Maybe some of you are reading too much into it. Underwear, of any type, is hilarious to kids.

Who is the target audience for this? In families, it's usually the woman who makes the laundry detergent decision. Are there millions of women who are chuckling at this commercial and thinking, "I'm gonna buy Gain"?

This had to go through several stages and get accepted at every stage. Repeating the sentiment of a lot of other posters, It's mind boggling that it made it to air.

It's an awful commercial, but do gays find this more outrageous than straights due to how jock straps are often sexualized in gay porn, etc.?

Do people realize how homoerotic/incestuous this is? Especially so that jockstraps are now considered a fetish rather than an athletic necessity?

The madmen/women/network execs sure do.

Little boys making daddy sniff his sweaty jock.

Oh daddy smell it yeah smell it!

Do you think there was piss dribble?

No, R65. If you had watched the entire commercial, you'd know that the boys' prank was foiled when they realized the jock had been washed in Gain.

There is nothing innocent about it and even years ago when young men used to wear jockstraps on a regular basis it would not have been considered innocent even if it had been a pair of jockey shorts or boxers.

This is younger people in executive positions thinking gross out humor even in commercials is hilarious.

Personally I'd have no problem sniffing this guys jock. But not only would he not wear one but if he was a straight guy no way would he want me doing it.

r66 has never used Gain. The jockstrap still smelled of piss after the Gain wash.

"This stupid ad says we must hate and fear our own body."

"What does explain this misbegotten video is a view of our society as universally crass, low, vulgar, and without boundaries, and that appealing to those traits sells. "

Amen, amen, amen! It's the same self-loathing and hatefulness that compels people to blithely refer to their "junk" and "baby bump" and "boobs" and all the other grotesque, degrading terms.

And I completely agree with your shock and disgust about the other repulsive ad, r58. It simply beggared belief.

You people don't know creepy! Back in my day, we had a perverted old queen who stood in the aisle at the supermarket and squeezed toilet paper. Now THAT was creepy.

Did you know that at Aldi they sell fake gain called Tandil. It comes in a green bottle than says "Compare to Gain."

Women are definitely not the audience.

It's weird that they made it with a Latino name so prominent, too.

Uh oh.

Well, it could have been worse. Suppose that had been Kelly Anne's unwashed panties? The dad would puke and the kids would become so damaged.

“What the hell, little bro - this doesn’t smell like dad’s nutsack anymore?!”

I saw this last night, I thought it was part of a show I was watching on Comedy Central. I was like, "WTF is this?" Creepy stupid ad.

The Charmin Bears with paper bits stuck to their asses are much worse. There's even one bear who is overheard by Mom talking about how he is going to rewear his underwear now that there's no skid mark

That's not worse; they're animated.

They are both bad and say something about the crude world we live in. It is not just Trump.

So, how would the boys in the ad know the difference? Did they sniff his underwear before? Capturing the Friedmans.

No commercials about men wearing pantyhose?

It’s tacky, but since Hispanics are the only ones who buy shitty Gain, perhaps this kind of low humor appeals to them.

Are there really detergent status queens?

This reminds me of that video of Tom Poston kissing his son on the mouth. So inappropriate.

Tom Brady kissed his kid open mouth. Tom Posted was that old dude on Newhart.

Completely bizarre

Marys like r69 make me laugh harder than the commercial did.

You call yourselves gay and carry on what an "immoral" commercial this is? Really, bitches. What a bunch of gay fraud you all are.

*fraus

Maybe the ad is targeted to us gays. What detergent do most gays use? Maybe Gain wants a part of the lucrative gay market?

So being gay is being immoral, r86?

[quote]Are there millions of women who are chuckling at this commercial and thinking, "I'm gonna buy Gain"?

Yes because its degrading to men. R86 doesn't get it. It's not degrading because the guy is being serialized, its degrading because the guy is being de-sexualized. In other words, men are gross and their body parts are even worse. Women have this double standard. Their bodies are beautiful and men, well they should keep it covered up. Especially the cock and balls.

The AD adjacency that put this together is not stupid. They are playing off that observation. Lets laugh at how men's genitals are dirty and disgusting. Gain will make it all better. I assure you it went through several rounds of storyboards, proposals, comps, editing and dailies before the final cut was made.

^sexualized^

Crude times call for crude commercials. Art reflects life.

r89, honey, it wasn't a Freudian slip, it was auto correct.

No, I never said being gay is immoral. But being your kind of gay would bore me shitless.

Dad could sniff it and say Hey this not mine! I must've brought another guys from the gym!

Girls, girls at R86 and R89! You're BOTH insufferable screamers!

"It's not degrading because the guy is being serialized, its degrading because the guy is being de-sexualized. In other words, men are gross and their body parts are even worse."

r90, are you "triggered" by this commercial? Shall we rush you to a safe space?

And what do you go on Datalounge for, r95, you silly twat?

I saw this for the first time today and came here to start a thread. I should have known this wouldn't have escaped the notice of DLers.

As for Gain, the scent is too much for me although that's what most users love about it. But ir's not only Hispanics who buy it. It has over $1 billion in sales annually. Gain is also the 2nd largest selling laundry detergent in the U.S. behind Tide, both P&G products.

Have you ever watched sketch comedy on a Spanish-language channel? This would be considered highbrow.

Ay caramba!

So let me get this straight, Gain now has a new fragrance that smells of ripe, ass-scented jockstrap?

I'm gay and white and have been using Gain for years.

Love the Apple Mango Tango scent.

What should have happened is the wife finds it in the bedroom and before putting it in the wash she should have sniffed the jock and said 'This doesn't smell like my husband's sweaty balls!" She confronts her husband who admits it's his best friend's jock that he stole in the locker room to bring home to sniff and jack off into. The wife says No more of that! Puts the jock into the wash with the Gain. And when it comes out of the dryer she buries her nose in it, best friend's scent is gone and she smiles holding container of Gain knowing her marriage is safe and sound and marital bliss is restored. The two boys sniff it too hoping there is still a trace of dad's hot best friend.

I like r102.

Yeah who decided this was a good idea for a commercial, was it Kevin Spacey?

Useless without nude photo of Dad sans jockstrap!

Inappropriate. No, I'm not "reading too much into it." It was, I believe, intentionally done to raise eyebrows, and to make the commercial memorable thereby placing the product into the consumer's conscious mind. It was certainly homoerotic in every regard as both dad and male children smelling dad's jockstrap. That fact that it had been washed prior with Gain doesn't even matter.

Why didn't they just use of of Dad's smelly SOCKS, instead? Blatant shock value ploy.

Clearly the dad is cheating on their mother with another guy... I could imagine another commercial where the mother is doing laundry and stumbles upon a jock strap, then has a worried look on her face :D

[quote]I'm gay and white and have been using Gain for years. Love the Apple Mango Tango scent.

Which you wear to your Brash Trash Bashes.

Let me try to explain what I was going for with this ad.

R107. And then the wife, upon discovering the unfamiliar jockstrap, screams “Jack Twist, Jack NASTY!”

They should have used a sweaty and well-worn jock. Sniff before and after to show the power of GAIN!

G-r-r-r

Haha, R102! If they were going for laughs, they may as well have gone all the way like that!

I don’t see a problem with any of this!

It’s an old family tradition!

And traditions don’t have to be hygienic!

*his dad

Thanks R112, a classic.

Latinos don’t favor Gain, they prefer Suavitel.

I thought Gain was for blacks.

And Tide was Christian and Cheer Jewish.

I want to sniff Dad's nuts after a long jog.

[quote]I thought Gain was for blacks.

[quote]And Tide was Christian and Cheer Jewish.

Ethnic cleansing.

R86, Private vs. Public. Learn the difference.

Children vs. Adults. Learn the difference.

Clever vs. Gross. Learn.....

Honey, r121, don't try to school me. Instead, why don't you take that board out of your ass and get a sense of humor?

R122, That's the nicest comment I'll hear all day! But I have a great sense of humor, even for stupid things or crass jokes in the DL tradition of "What's on his Ipod?" So I'll ask something else: At which consumer demographic is this commercial aimed?

I've sniffed enough jock strap in the House & Senate gym locker rooms to know that "All" works best.

[quote] Do I laugh or raise my eyebrow?

As with the other couple of comments made about it here, the only thing that made me raise my eyebrow about this commercial was when dad started smiling as he sniffed that jock.

I can just imagine what he was dreaming about! The only thing that would have made the commercial worse, was if they showed him get a hardon, once he started sniffing that jockstrap.

r123, the "nicest comment" you've heard all day is to take the board out of your ass? I'm sorry for you.

As for who the commercial is aimed at, who cares?

[quote]Latinos don’t favor Gain, they prefer Suavitel.

Gain is a laundry detergent, Suavitel is like Downy, it's a fabric softener.

Nobody noticed the ending?

"3 big things in 1 little fling"

Big Cock and (2) balls?

"Fling" or "sling," r128?

It’s aimed at Hispanics, who love Gain and trashy humor.

I bet the ad agency was Argentinian and did this just to be pricks.

"Don't mutilate your children when Gain will handle that smegma problem"

[quote] This is an example of when they could've used a millennial in the office to 86 it.

Millennial: Let's sniff Dad's iPhone or his man bun. That would be a GREAT commercial for Gain.

i'm a little bit confused

[quote]That fact that it had been washed prior with Gain doesn't even matter.

But it was used because the ad shows them using a stick to fish it out of the dirty clothes.

In a way this was a risky ad but, when it was pre-tested, P&G must have found most people tuned out the bizarre implications of a boy intentionally sniffing his dad's sweaty jock strap. Certainly the ad agency knew exactly what they were doing.

Police procedurals, particularly SVU, make frequent references to "panty sniffers," so a fair amount of the public is aware this as a sexual fetish. Then add in the taboo topics of child sexualization with incestuous overtones and you have a potential PR disaster.

The question the ad agency was asking themselves was, "Can we get away with it?" Never underestimate the public's ability to repress the obvious.

The Religious Right must be going bonkers over this ad. Have any of them weighed in?

Has Mother Pence said anything?

I love this crazy thread! The demographic analysis is funny too. I'll bet feminists favour ERA detergent too, even if subconsciously. I'll bet the ad agency P&G chose has a slew of creative jock sniffing pros on the team.

Uber insightful, R34!

It's almost as hilarious as the reactions to it.

I'm gonna comment before reading this thread but I literally was speechless when I saw this commercial. Who the fuck OK'd this? LMFAO! I looked around like "I'm I being punk'd?"

I believe that hot dad is the Trivao guy.

Nah, not the Trivago guy

They said "jock strap" on TV?! And the son smelled his father's jock...on TV?!

Oh my, the world has changed.

What an incredibly stupid commercial. I work in advertising. I work in the graphics end, on layouts, I don't come up with ideas, just the execution. Lots of stupid people work in advertising, yet they all think they're brilliant. The era of truly innovative ads is long over.

I can guarantee, the creators of this dumb childish commercial knew exactly what they were doing, they sure knew the ad would be talked about. That's all they care about. Positive or negative reactions, they're all the same to the creators.

As Oscar Wilde once said, " 'There is only one thing in the world worse than being talked about, and that is not being talked about." How true and that applies to the current world we live in.

It’s wholesome and delightful.

Only after the dad smelled it first with great enjoyment, r142.

Beauteous it is NOT! Why, I've NEVER! At the very least, they'd have had the jockstrap ***clutch your pearls*** fished out of a just completed dryer cycle! SOMEBODY GET ME SOME JASMINE SCENTED POTPOURI!!

Is that Lindsey Graham in drag as Martha Stewart?

Come on, admit it all you naysayers: you're turned on by it.

We're saying nay specifically because of that side effect, r148.

I wonder if straights had the same reaction, or is it so outrageous to us since jockstraps and jockstrap odors are often sexual to us.

They're just being disingenuous, r150. They're going for "If you find inappropriate sexual innuendo in this than you're the sick one because we were just going for innocent horseplay!".

The colored people use All and they wash their clothes in a wringer washer and lay them out on the fence to dry !

Dad is definitely on the DL.

I saw this commercial once and have not seen it since. I had a WTF reaction too.

There really should be a female version with a mother, two daughters, and period panties.

They should be doing it with mom's panties.

I wash totally turned on by this commercial. I thought Gain wash for washed up Hollywood shingersh and movieshtarsh? I have not been shniffing a lot of jockshtrapsh lately. Jusht totally losht my train of thought. Time to refresh my cocktail.

The younger boy should have pocketed the jockstrap just before cut-away.

Now THAT would have been funny.

The implication is that there ISN'T a mother.

Dad seems to be a single, gay dad.

He isn't really their dad.

It would've been better is this were an ad for Snuggle.

What's next? A Febreze ad featuring dad's butt plug?

R126, Now who has a board up?! As to your query, I would surmise the ad agency cares.

What r159 says seems get at the heart of all this. It all seems too queer even for queers here.

That's why I like it. It's closet kinky.

[quote]Crude times call for crude commercials. Art reflects life.

Then life must be in the shitter now because this is what I saw prominently displayed in the home decor section of my local Fred Meyer store here in PDX.

I think people are going back to jocks as opposed to compression shorts which are hot and sweaty. Not in the gym, perhaps, but lots of runners wear jock straps.

But, that said, this ad was just bizarre.

I believe football players and Hockey players still wear them because they keep a cup in place. You used to be able to buy them in sports and drug stores but they are no longer found in brick and mortar stores.

At one time it was a rite of passage for a mother to buy one for her son for his gym class. They were a requirement for every guy. Strangely all young guys know what they are though no one wears one.

And the last line is about how well the product works, due to "three big things in every Fling."

[quote]You used to be able to buy them in sports and drug stores but they are no longer found in brick and mortar stores.

Weirdly there's usually a huge selection of jockstraps at the 99 Cents Only store. Probably just a few aisles over from the discount Gain.

Saw this commercial twice today, it wasn't shortened and there did not appear to be anything added to it. The company must be going for total saturation, before they are shamed/coerced into pulling it.

Any store that sells sports equipment/gear will have jocks for sale.

Aren't they a necessity for baseball?

It was on Big Brother tonight. They really are going for high frequency.

r166 yes on hockey players. Frozen rubber discs shot at your nads at 90-100 mph necessitates a cup, as does knives on your feet for that matter.

One guy this year took a shot and put a pic on his insta of the bent/cracked cup. I reflexively grabbed myself. He would've been pulverized without it.

Funny how guys, the warriors and hunters, are really very vulnerable, in that respect. With everything hanging out. I bet women don't know that visceral, cringey response a guy can get at thinking of something happening to his package.

I wonder why people--especially gay men here--are so up in arms and offended by something as banal as a laundry commercial. Gay men here sound more and more like straight tightassed men from the other decades. They're embarrassing.

I don't think anyone is "offended", just shocked that this was approved.

Never, in all my life...

[quote]I don't think anyone is "offended", just shocked that this was approved.

Most non-uptight people aren't offended, most are laughing at how stupid this commercial is. It's not even clever, yet here we are talking about it. It's amazing how much money people in advertising make, yet come up with such crappy commercials and print ads.

Though, I'm pretty sure, in the religious areas of the US, especially the hypocritical Evangelicals, the viewers are covering their eyes and likely complaining on Twitter and FB. Going on about how this commercial will make little boys gay and some such utter bullshit.

What if a pre-teen daughter threw her mom's crotchless panties on someone? Is that the same?

Fun commercial. The kids try to prank dad; Gain got there first. It's selling laundry soap, not solving for world peace.

[quote]What if a pre-teen daughter threw her mom's crotchless panties on someone? Is that the same?

No.

If they were crotchless then there would be no stains to remove.

Nick at Nite was running this commercial a lot last night.

... during reruns of Leave It To Beaver?

[quote] I wonder why people--especially gay men here--are so up in arms and offended by something as banal as a laundry commercial.

Not offended, but more surprised because the two young boys are basically playing a "prank" where they think they are putting dirty underwear under their father's nose.

But if people were offended, it would be understandable. Because the concept is pranking someone with DIRTY UNDERWEAR.

Jock straps are underwear. The fact that the boys thought it was dirty and smelly, and that it would be funny to make their dad sniff it, just makes it gross.

It's the part where the older son lifts the jockstrap cup to his face and takes a big whiff that put it over the top for me. I think the commercial makes people uncomfortable because you have to wonder how the kids know their dad's jock is/was smelly? Regular underwear is one thing - skid marks - but unless you're up close to a sweaty jock how do you know it stinks?

Don't be stupid. Every kid knows that jock straps are 'gross'.

^For real! They know damned well the implications of using that jock strap in that commercial in the way they used it. They know damned well it would have been just as effective to use a sock, but a sock just wouldn't shock, now would it?

They used socks when I was young. You know dad comes home from work, takes off his shoes and the house stinks up like a pig farm.

You all know Dad nabbed that strap from some hot muscle jock who cornholed him thoroughly at the gym earlier that day, right?

I used Gain recently and can't get the smell out. I would rather have a dirty jock smell at this point

R106, it looks like a commercial that Michael Jackson would love.

Not sure why they wouldn't just make them smelly socks.

R191, obviously because nobody would be talking about it.

Forget about making it pass the censors, how in the hell did this commercial ever make it past the MOMMY FRAUS???

They're much worse than any television censor.

Honestly this could pass as entertainment in deplorafrauland.

The moment where dad sniffs and smiles is interesting, because up until that point, we don't know the jockstrap is clean. For a moment, we are left to wonder why dad loves the smell of a dirty jockstrap. Then, "oh, it's CLEAN, never mind."

Nasty!

R195 it's [bold]not[/bold] clean, that's the point. The kids are specifically shown fishing it out of the dirty clothes with a stick.

The message is that the scent of Gain lingers so long and is so strong it can make sweaty underwear smell fresh and clean. Nonsense, of course, but most advertising is.

R182 During "Mom" and "Friends" repeats.

They also run the PrEP ad nonstop.

R158 The PrEP ads are targeted toward gay men. If the Gain ad runs during the same shows perhaps gay men are a segment of their target market. Thu use of something as specific as a jock strap, which I've never seen in an ad before, suggests there was some thought behind it.

R166 They wear them when you give them one and order them to present clean but sweaty hole to daddy after their next workout.

THIS is why they hate us!

Only bottoms wear jocks, so daddy is a DL bottom boy.

Instead of raising an eyebrow, OP, I suggest you put your toungue against your cheek.

[quote]What if a pre-teen daughter threw her mom's crotchless panties on someone? Is that the same?

Um, what kind of lame-ass false equivalency is that? Crotchless panties are for sex. Jock straps are for athletic support and physical workouts (unless you know something about Mr. Martínez that the average housefrauen don’t).

Your 1975 bathhouse mind is polluted with too many cumstains.

[quote][R195] it's not clean, that's the point. The kids are specifically shown fishing it out of the dirty clothes with a stick.

You can't make that assumption. The kids *THINK* it's dirty, but in reality it could be clean. The dad could have packed his clean laundry in the bag with the intention of going to the gym and laid down on the couch until the mother got home to watch the kids.

THIS is why they hate us!

r201 and r206, this is why we hate you: you're too stupid to understand anything slightly humorous, you're too tight to get fucked, and you're too pearl-clutchy to be queer. For all those reasons we hate you.

[quote]perhaps gay men are a segment of their target market.

... but they just had to throw young boys into the mix, which of course feeds their stereotype that all gay men are pedos. I'm not a prude, but the ad's a bit creepy - and kinda insulting.

I don’t think that ad was designed with gay men in mind at all. It’s just an ad about typically stinky clothes, like all the ads Fabreeze (not so coincidentally one of the ingredients in that Grain formula) currently runs.

R205 you're really stretching to make that jock strap clean. With TV commercials, advertisers are literally paying by the second and every shot, however brief, is supposed to convey information.

If Gain's advertising agency wanted to convey the idea that the jock was clean, the boys would have been clearly retrieving from a drawer or the drying machine.

Sorry the used jock shocks you so much. So write to P&G, not DL.

Well, I've seen this thread, but this is the first time I've watched the ad. It didn't bother me at all. I thought it was cute. The smaller boy throwing down the jock strap in frustration at the very end just completed the scene. I don't understand the need to try to find offense in so many things. Believe me, there is plenty of offense for you to confront out there in the real world.