How Subarus Came to Be Seen as Cars for Lesbians

[quote]In response to the ads, Subaru received letters from a grassroots group that accused the carmaker of promoting homosexuality. Everyone who penned a letter said they’d never buy a Subaru again. But the marketing team quickly discovered that none of the people threatening a boycott had ever bought a Subaru. Some of them had even misspelled “Subaru.” Like nerds who grow up to confront their bullies, Subaru executives came to realize that the people opposing the acknowledgement of gays and lesbians were not as imposing as they seemed.

[quote]What worked were winks and nudges. One campaign showed Subaru cars that had license plates that said “Xena LVR” (a reference to Xena: Warrior Princess, a TV show whose female protagonists seemed to be lovers) or “P-TOWN” (a moniker for Provincetown, Massachusetts, a popular LGBT vacation spot).

How did Mini Coopers become known as a gay guy car?

Thanks, OP. I really enjoyed reading the article.

Is it, R2? I mostly see young (straight looking) women driving Mini Coopers.

[quote]For its first Subaru ads, Mulryan/Nash hired women to portray lesbian couples.

As opposed to...?

As opposed to men in drag like now days.

So Northampton, Massachusetts and Portland, Oregon are lesbian cities?

I thought lezzies liked to drive Volvo station wagons. I see the butchier ones at Home Depot driving jeeps. This one lezz I used to work with drove a Nissan pick-up truck. Trashy gay men, the type that display rainbow stickers everywhere, love the Volkswagen Beetle. The more upscale gay men are about projecting an alpha-male image, so many of them drive BMWs or Audis A6s.

Lesbians with money drive Range Rovers (the classic).

I'm a gay man and I drive a Subaru. It's great in the snow. Am I a lesbian now?

I had some lesbian neighbors and yes, they drove a Subaru. I giggled when I learned this.

The great love of my life/the one who got away (and is now married with adopted twins) drove one and fits into their IT workers profile. I do, now, mostly see lesbians driving them in fucking Portland, Oregon. I miss that guy and that car. Neither of us is a lesbian, though.

I'd wager that "sturdy, if drab" probably covers it.

My wife and I live in Portland and own a Subaru. We bought it as our road trip car. I forgot about the lesbian connection until I was in the dealership and saw a couple of other lesbians, I had to smile.

I think we may go back to a Honda when this one bites the dust, we've had a few problems with it.

Local warehouse forklift driver lesbians drive Ford F150s and old Dodge Neons. We have a pretty big population here in the Midwest.

Northampton, Massachusetts dubbed as "Lesbianville U.S.A."

I always thought of Subaru as New England lesbian cars, specifically Maine and Vermont.

Even used, the brand is pricey compared to others.

R17 they are pricey for good reason. Symmetrical all wheel drive is superior to other systems. Plus boxer engines are kind of cool.

I hear the new subarus have a special place to put your canes in. Also when you shop at Subaru there is free bread pudding for all those fat shoppers with bad knees.

Washington state is full of Subarus, often as not driven by a lumpy fleece-wearing person of indeterminate gender, which come to think of it pretty much sums up the whole state.

I would prefer my lesbians in a Subaru Xena. It shoots disks and ululates when they honk. It comes in brown with brass trim.

r13, I must have seen you. Nice flannel. xo

Have two sets of lesbian couple friends. Each couple drives a Subaru.

Oh, now we're bumping two-year-old threads about lesbians? What's the purpose of this particular line of trolling? I'm serious. I don't understand where this is coming from or what you guys are accomplishing. All I know is that it's been non-stop lesbian stereotypes around here for about 10 days.

R18 is dyketastic

R24 - Then go elsewhere, if you're so fucking delicate.

That boxer engine in Subaru cars can be problematic with head gasket problems very common.

Here in Colorado, everyone pretty much drives an all-wheel drive car so there are lots of Subarus. I had an Outback and then moved "up" to a BMW sedan, which is not as practical and is definitely more of a pain in the ass maintenance-wise. I'm thinking my next car will be a Subaru again.

So much lesbian crap on Datalounge lately. Are we suffering an invasion from some other forum?

An invasion of the suburuz

R29 So sorry you're offended by this 2 year-old thread. Please accept this cane as a holiday gift from DL.

r24 has stated her boundaries.

It is up to us to fuck with them.

[quote] they identified four core groups who were responsible for half of the company’s American sales: teachers and educators, health-care professionals, IT professionals, and outdoorsy types.

I don't fit into any of those categories, and I've owned two Subarus ('84 and '18.) I got the new one because it had the best array of safety equipment and new technology I could find for the price. (Oh, and I'm not a lesbian either.)