Men's underwear model body changes over time

I remember in the 1970s, in Sears and JC Penney's catalogs, the underwear models looked more like somebody's father. Sort of a Robert Reed look. The bodies were toned, but you didn't see heavy muscle.

I always wondered how they got someone like Jim Palmer to pose for those. It just didn't seem like someting a pro baseball player would do as an endorsement.

I don't even understand how this is the standard now. Looking like the far right pic requires such a huge commitment to weight lifting and a very regimented diet (tons of protein, slow acting carbs, etc). Yet, somehow I see tons of "amateur" (non-models, non-actors, headless torsos on grindr, etc) people with bodies like that all the time. They can't all be on steroids...and if it was genetic, they would've looked that way in the 80s too. Are people just *that* dedicated to having huge bulky muscles...and / or modern nutritional supplements made it easier?

Those muscular models' bodies will all go the other way with time

[quote]I always wondered how they got someone like Jim Palmer to pose for those. It just didn't seem like someting a pro baseball player would do as an endorsement.

They wanted Cal Ripken Jr to do one too, but he declined because he couldn't see himself posing in his underwear. It's unfortunate, because I would've killed to have seen his wonderful glutes in a tight pair of jockeys.

yum.

"Are people just *that* dedicated to having huge bulky muscles...and / or modern nutritional supplements made it easier?"

It's mainly guys under 30 who have nothing but time on their hands and for whom having a nice body is important because they (usually) don't have anything else to concern themselves about.

Must be nice when you're biggest "problem" is keeping in shape...

R2 you might want to look up Joe Namath for something it seemed a pro footballer wouldn't do.

Palmer for the win..

LOL, R8. You're obviously referring to THIS...

We have progressed. I marvel at how many big, ripped buff men over 60 there are in my gym today! You could not have found that many young buff men in the gym 40 years ago. Society values men with big, buff ripped physiques today; therefore, men seek to have those physiques. We have the explosion of men's physique and fitness culture today that exalts the Men's Fitness body. It's all about having python biceps, ripped abs, and a v shape torso. Also, the availability of relatively cheap and effective fitness supplements have made it easier to get the protein and creatine one needs to attain a jacked bod. Also, social media is a huge factor. People are addicting to showing off their hot bods and getting hundreds/thousands to "like" and feed them compliments. They call it #aesthetics on social media. Or #mensaesthetics. Look up those hash tags on Instagram. It's a huge movement.

A smart designer would go against what's now mainstream in fashion and show normally built men, like the one in OP's post.

Also, people want to date and hang with the hot people. The buff gym bros are almost attracted to other hot buff people. Everyone wants to date a 9 or 10, and you ain't gonna get one without pecs and abs these days.

It's called specialization of labor. Now there are men who are keen to be models. In Jim Palmer's day, there weren't. It was a low-status field considered only good for fairies.

Plastic surgery is how you get those bodies, not creatine.

That guy on the right is probably older than Jim Palmer was.

[quote]Society values men with big, buff ripped physiques today; therefore, men seek to have those physiques.

American society.

When I was unemployed for a while, I worked out constantly. I even had a trainer & ate 180 grams of protein a day + creatine. I maybe gained 2 lbs of muscle, max... and looked slightly better, but not much changed. (It was about 4.5 months). This was with constant dedication and no job, other than doing applications / phone interviews / etc.... I do not understand how people do it. With a job, I am either too tired to work out as hard as I did during that phase - or have no time for it, in general. Also, I can't eat tons of lean proteins & shakes all day long, really. I've tried, but it's a huge inconvenience and looks weird with coworkers, etc.

r16, we don't care about the others.

Joe Namath may have lost most of whatever looks he once had, but I always have liked him in jock strap.

I'm surprised by how homoerotic the old illustrated ads were.

I mean, come on!

What I find weird is that it seems all male models are aspiring actors.

Sweetie, just strip down to your shorts and save the acting for someone else...

Jim Palmer turned me into a dick palmer.

Palmer still has the best body. Maybe not sculptured but his body is is proportioned. His entire loins area and legs beat the two other models.

R21's pic looks like the first scene of a gang bang.

Side note: love old ad copy. It's funny people can't read more than 3 words anymore - but they can turn their bodies into mountains. Priorities have really shifted.

The bodies might have been more athletic looking than gym-culture looking, but the sexual attraction approach has been always employed.

Haha & VG, R23. And I am just in the mood, too.

That ad is great, R21. Maybe he's being propositioned for flip(per) sex?

Good Lord!

[Quote]Marks writes that at that time, such homoerotic double entendres were common among companies that wanted to expand their customer bases in a wink-wink way.

According to this article, the companies well-understood the homoerotic angle in underwear advertising, and went with it, figuring it would increase sales.

I like how he says, "don't get touchy, dear" - at what point did straight men talk that way?? I don't even think I've heard that on nick at nite.

Jim Palmer was a baseball player. They don't generally have muscular, sculpted bodies, anyway. It's the football players who generally do, since they're usually bigger/taller.

I rarely see any guys with bodies like that, especially straight guys. They are all fat as hell.

r24, you must be very elderly, dude.

The Fitness Bros are the Alpha Males today. Even hetero males swoon over pecs, abs, and trapezius muscles today.

The lockerroom of my gym in the zest Village in NYC is full of guys who look like those models. Seriously. Some days it's like a Falcon movie. And not all, but some, of those guys are lawyers, bankers and ad execs as well.

"Some days it's like a Falcon movie. And not all, but some, of those guys are lawyers, bankers and ad execs as well."

I'm always dubious of the intentions of straight guys who work out frequently and stay in shape.

Either they're cheating on their wives with other women or other men. Or they're thinking about it.

Given the obesity rates these days I find it hard to believe anyone would regularly encounter guys who look like this, unless you're an athlete or work in the modeling industry.

Yea, R35 - same w/ me... not nyc - but same scene. It's mostly hetero in this neighborhood. The more gay neighborhood gym has the same kinds of guys though. It's just how you described, except this is more on the floor (in the hetero one). They aren't in the locker rooms that much....just quickly in and out to get their coats and not make eye contact with anyone. Sometimes, a few hot ones will take showers, but most can just walk home and take a shower anyway.

[quote]And not all, but some, of those guys are lawyers, bankers and ad execs as well.

Yep, they are working 60+ hours a week and still have these bodies. It blows my mind. I couldn't even do it when I was unemployed for months on end. I mean, I got a little progress, but nothing that I expected. My trainer said my goals weren't totally unreasonable at first, but later he changed his mind and said the difference is that these guys had been like this since high school (playing sports, always thin / toned, etc). I wasn't athletic at all in school, though I started going to the gym at 16 w/ my older brother. I never got that big in HS, College, etc... maybe it's my own lack of 100% motivation / dedication. ...and now, I just don't have time or am way too tired - so any weight lifting would be minimal and useless.

I suppose I'd need steroids, adderall, and then lipo...or I can just say fuck it. But, the first pic (far left) is basically what I always looked like. Actually, my arms and chest got bigger than his, but that wasn't for very long.

R36, you need to get out of 1971. If you are at any college today, you will see so many muscled buff dudes eveywhere, the great majority straight. Instagram is filled with straight dudes showing off optimum physiques and Aspiring to be fitness models. Young actors and singers show off their jacked bodies to get attention and sales. Sales of muscle supplements continue to skyrocket and gyms are packed with guys who look like they work out 25/7

Most "buff bros" don't go into locker rooms today. They come dressed to work out and go home to shower. Many carry drawstring backpacks that have what they need, including supplements

Social media is a huge factor. It feeds insecurity, vanity, and exhibitionism. It feels good to have thousands of people around the world telling you "hot bod bro 🔥"or "huge guns brah 💪🏽" or "ab goals."

[quote]They don't generally have muscular, sculpted bodies, anyway. It's the football players who generally do, since they're usually bigger/taller.

You mean like Eli & Peyton Manning and Tom Brady??? Decidedly "Dad Bods"

Advertising plays a huge part of this - if you're happy with you're body, you won't spend on athletic wear, gym memberships, supplements, etc. These companies work to make people feel insecure if they have an ounce of fat on them.

R42 the keyword is GENERALLY.

R43 is right on the money. Advertisement companies work hard to sell the idea that you have an issue where there is not, and buy their products. Read on labial herpes and how it went from irrelevant to being considered something to be ashamed of after pharmaceuticals started pumping millions into advertising their products. The same goes for the diet supplement and sports gear industry, which is growing exponentialy.

r45 and r43, yes, this is what advertising companies have been doing to women for the last 150 years.

R46 It has little to do with advertising. Fashions change and fashions in body types change with the times.

Slim boyish figures were all the rage for women in the 1920s. The Depression and then WWII (famine, poverty and food shortages) ended that: a curvier fuller figure became the ideal. By the late 1950s the slimmer figure was back again...the late 60s saw rail thin models like Twiggy. It all had very little to do with advertisers.

When Jim Palmer was doing the ads for Jockey, I remember that you could send away for posters of the ads. I'd order one or two under my sister's name, lest the Jockey company think it was strange that a guy was ordering poster of a almost naked Jim Palmer, and then then wait impatiently every day for the mailman to make a delivery.

R38, it really does take time to achieve muscles naturally. I've never had an athletic body and tried to finally get in shape a few years ago. I lifted weights 5 times a week 1 to 2 hours at a time, and ate protein and creatine supplements. I did it for months until I injured myself and had to stop. I did get some muscle mass but not much. I mean I was happy with my results and wasn't expecting more really but it certainly made me realize how long it really does take to achieve a great body if you're starting out with nothing.

BTW, I loved all the working out. I loved pushing myself and the great feeling you get from exercising even if when you push yourself too hard you might feel really shitty afterwards mentally. I'd imagine loads of guys enjoy the gym because it makes them feel so good, on top of other things obviously. Muscles are power and sex.

I could still spend quality time with those Jim Palmer ads. There a lot of them if I remember right.

[quote]When I was unemployed for a while, I worked out constantly. I even had a trainer & ate 180 grams of protein a day + creatine.

How did you pay for your trainer, protein and creatine?

You can increase your testosterone just by sitting in you chair with your feet on the desk people!

While baseball players are generally not as muscular as football or hockey players, today they are increasingly big and buff. Baseball players today weightlift and bulk just like other athletes. The steroid scandals confirm that baseball players are desperate too get big and buff just like other athletes. Look at Barry Bonds, Alex Rodriguez, Mark McGwire, and Sammy Sosa. What do they all have in common? Aside from their steroid use, they are some of the best power hitters in baseball history. While baseball is a game highly dependent on skill, physical strength has obviously had a major impact on the ability to generate power.

Aside from skill, physical strength is the most important attribute an athlete can possess. It is the foundation upon which other athletic skills are built. Speed, agility, flexibility, mobility, power, and explosiveness are components of baseball that can be significantly improved by dramatic increases in strength. Baseball is a ballistic sport that involves quick and explosive movements. In order to increase power and speed, you must have a solid base and foundation to build on. The best athletes have incredible relative body strength. Simply put, strong baseball players who are able to produce forceful contractions will be more successful than weak players who rely on skill only. The combination of skill and strength will help baseball players reach their maximum potential.

Bryce Harper is the biggest and best MLB player today, and physically, he is an Under Armour muscled beast!

Researchers theorize that the rise of the Buff Bros is a response to feminism and the decline of gender roles. Men used to prove their manhood and superiority over women through rigid genders roles, the law, marriage, the workplace, and media. Our society defines manhood as something that is distinct from womanhood and femininity, so men are looking for ways to distinguish themselves from women. The fact is that men are naturally stronger and distinct from women, and that won't change. So men focus on accenting and augmenting those natural differences with men to proclaim their manhood and dominance over women. They can safely show how manly and dominant they are through their physiques. The same can apply to men's dominance over other men. Lumbersexuals are a part of this trend, with their facial hair and mesomorphic physiques.

[quote]keyword is GENERALLY.

The actual phrase you are looking for is, "whatever suits me." I just named three of the best known football players who have less than stellar builds but play well. How many others are there. Lots and lots. More so than not, but if it doesn't fit in your idea of GENERALLY, you dismiss it without any backup.

What color is the sky in your world, since you'll say "generally" it's pink or whatever suits you at the moment.

"If you are at any college today, you will see so many muscled buff dudes eveywhere, the great majority straight. Instagram is filled with straight dudes showing off optimum physiques and Aspiring to be fitness models."

I live in a college town and I see few "buff dudes" - most straight guys today are fat, even the young ones. Instagram guys (and gals) do not represent what the average person looks like. People are fatter than ever.

Where do you live R56? Because what you're describing is not what NYC or LA are like at all.

NYC and LA are not all of America

Even in NYC and LA the biggest segment of population are overweight and the number grows every year. That we are also seeing a rise in people hitting the gym does not hide the forest of fatsos that America has become. And no, most people in college don't hit the gym either. I guess R56 is so infatuated with the eye candy that his brain doesn't even aknowledge the existence of most of the people around him.

R59, exactly. The stats say that 2/3 of all adults in America are obese or overweight. Clearly not everyone in America, even in places like NYC and LA, is in shape.

[quote]How did you pay for your trainer, protein and creatine?

By sucking off my trainer, R51.

'Bigorexia': Muscle dysmorphia 'now affects one in 10 gym-going men'

Muscle dysmorphia, also known as "bigorexia", may now be affecting one in 10 men who visit gyms in the UK, according to the Body Dysmorphic Disorder Foundation.

It is an anxiety disorder which causes someone to see themselves as small, despite being big and muscular. It is sometimes described as a kind of "reverse anorexia".

The cause of muscle dysmorphia is not clear. The NHS states it may be genetic or caused by a chemical imbalance in the brain

These 'models' are all juicing. I've been offered so much chemical shit in the gym, it's ridiculous. It's all body dysphoria. These guys eat a donut , don't work out for a day, and obsess that they've lost their definition.

The beefcake is back with a vengance - but there are fears men could turn to quick fixes in order to emulate celebs

Swinging topless from rings high in the air, Zac Efron strains as his biceps bulge, his shredded shoulders swell and his sculpted six-pack is shown off to the max.

The actor, on the set of Baywatch , is so proud of his buff body he posted his workout pictures to his 11.6 million Twitter followers and 12.1 million Instagram followers.

One caption said: “Blood, sweat and Respect. The first two you give, the last one you earn.”

To get ripped for his role as lifeguard Matt Brody, Zac has done months of training and followed a strict diet. He tweeted: “Nine days of zero carbs and sugar. Only organic grass fed/free range protein and organic leafy greens.”

Read more: Zac Efron looks RIPPED as he goes shirtless

Zac, 28, is one of many stars who have transformed from fit-but-lean to beefcake – and shared the results on social media. Mark Wright , 29, was almost unrecognisable in an Instagram selfie last week. David Charvet, who played Matt Brody in the Baywatch TV series in the 1990s, was nowhere near as big as transformed High School Musical star Zac.

Read more: What happened to Baywatch cast after they traded in red swimsuits?

Experts fear that with the rise of the gym selfie, there is a much darker side to the example these men are setting – warning it could lead to serious psychological issues for guys who feel they need to achieve near-impossible body goals.

Dr James Byron-Daniel, senior lecturer in sports and exercise psychology at the University of the West of England , says: “There is massive pressure on men now because they see so many body images on social media, which we didn’t see 10 years ago.

“The problem comes when young men are not sure how to attain the body ideals they see but just want to get bigger and bigger.

“Constantly comparing themselves to others and not achieving unattainable aims potentially leads to psychological issues such as depression and anxiety.

“It’s a big problem – bigger than we realise because men are less likely to share their worries and seek help. It really is a ticking timebomb.”Celebs work hard on their looks with what trainers estimate to be up to three hours a day in the gym and the right advice to do it healthily. But experts say the man on the street, who doesn’t have the correct advice, is increasingly turning to dangerous quick fixes.

“We’re seeing younger and younger men joining gyms,” says Dr Ruth Lowry, exercise psychologist at the University of Chichester. “We also have a rise in concerns about the obsession with highly muscular celebrity body ideals.

Read more: Orlando Bloom's got muscles: Actor shows off his "gains"

“It can start off being proactive with exercise and healthy eating but can be taken to an extreme with people choosing a calorie-restricted diet and supplementation. All these things in moderation can have a beneficial effect but in a quest for that perfect image, which takes time, dedication and money, they are looking to achieve goals too quickly.

“We’re seeing men just concentrating on pumping iron instead of cardio health. Then there are conversations about other things, such as steroids.

“Becoming exercise dependent also means prioritising time at the gym to the detriment of other aspects of their lives. They can experience disordered eating patterns. And they can develop muscle dysmorphia, a specific type of thinking which means perceiving yourself as much thinner and less muscled than you are.”

There is no suggestion any celebs featured here have psychological disorders or have used drugs to achieve their physiques.

But the number of men diagnosed with eating disorders has risen by almost 30% in the past 16 years.

Experts say the problem reflects increased pressure on men to care more about their image. Latest figures also show there was a 26% rise in males aged under-19 with eating disorders treated as inpatients in English hospitals in the five years to 2014.

Sam Thomas, founder of charity Men Get Eating Disorders Too, says: “Men are under much more pressure now as it’s become the norm to post gym selfies online. There’s no denying social media is to blame for the start of some eating disorders .”

A problem with some gym goers is orthorexia, a fixation with eating foods considered to be healthy. People become obsessed with restrictive diets and punishing exercise regimes. It’s feared it can lead to self-loathing and malnourishment, with some sufferers also falling foul of anorexia or bulimia as they battle to gain a sense of control. Image-obsessed young men are being blamed for anabolic steroid use soaring to epidemic levels in Britain.

In 2015 the Crime Survey for England and Wales estimated almost 60,000 people a year take the drugs, which mimic the effects of testosterone and boost muscle growth. But experts say the true amount could be 10 times greater.

Professor Julien Baker, of the Institute of Clinical Exercise and Health Science at the University of the West of Scotland, says: “The real figure is definitely in the hundreds of thousands.”

Made in Chelsea star Spencer Matthews, 29, pulled out of reality show I’m a Celebrity... Get Me Out of Here! last year after admitting he’d become addicted to steroids. He said they were “very worryingly, readily available”. One man who knows how it should be done properly is trainer David Kingsbury, from KL Fitness in Pinewood Studios, who has helped transform the likes of actor Hugh Jackman .

David says: “Huge numbers of fitness enthusiasts upload pictures but there’s a fine line between feeling inspired and feeling pressured. Don’t worry about what other people are up to.”

Campaigns in recent years have tried to change the way girls think about their bodies. Dr Lowry says the Government must widen the net. She thinks too little is being done to see how body image is affecting men, adding: “It is a worry.”

Instagram is filled with flexing muscle dudes

Calvin Klein ads and muscular action heroes changed society

Were gyms even a mainstream Middle America thing in the 70s?

Steve Reeves started it all and he was popular in the 1950s (photo). So this is nothing new.

They asked Jim Palmer to do the ads because he was a recognizable name with men and women and had an athletic body. Not a juiced up body.

Arnold became popular in the 1970s, the same time Jim Palmer did the ads, and he was big but that wouldn't have been representative of your average fit men back then

BTW, having big pecs has little to do with wearing underwear.

I live in a college town and see very few students that are heavy or obese. And I'm in neither LA or NYC but the great middle known here as flyover country.

this ad probably got more gay men shoot their loads than any photo in media

his body is not cut like today's bodies but athletic and very proportionate and manly

that body looks so small and scrawny today. and the hair...

And the lighting helps to accentuate the muscles. I liked the ads, though. Spilled lots of seed to them.

Sorry, I don't find those 70s dudes attractive. Also, at UNC, many dudes are indeed very fit and buff. Weightlifting is hugely popular and guys want to look big and buff even if not officially athletes. Dudes aren't considered hot if they don't look like Men's Fitness covermodels. There is a lot of pressure to be buff.

Pecs or bust

Dang

Instagram isn't representative and it's self-selecting. Fatties/super scrawny types aren't going to be taking gym and shirtless selfies.

Thank goodness r77

Studies show a record number of men have body image issues today and steroid use is skyrocketing amoung young men

. . .

they were so ugly back then

"Studies show a record number of men have body image issues today and steroid use is skyrocketing amoung young men"

Studies show that overweight men far outnumber any amount of 'roid users or anorexics

R82, I think it's a case of extremes. On one end (the bigger one), you have the obese and significantly overweight, while on the other end (one that is growing), you have men who spend hours at the gym and flexing for instagram pics who now are experiencing the same kind of body issues that women have dealt with for a long time.

The guys who flex for instagram pics are a tiny minority. I wish there were that many guys with slammin' bodies around....

Not a tiny minority at my gym or campus

Those who are in good physical condition have a definite advantage in the competitive job market even in highly skilled professions. It's definitely true for those working in any form of sales or PR. The overweight are generally viewed as lazy and undisciplined. Companies don't want to pay higher premiums for the out-of-shape.

Consider that many high school athletes maintain their physical fitness routines in college and afterwards for the social rewards alone. Or they enjoy skiing, mountain climbing, or another physically demanding sport as a hobby. Of course there's always those who use the gym as an excuse to get out of the house and away from demanding partners.

He'l

I like it now

[quote]I don't find those 70s dudes attractive

Having a steroid body doesn't make someone hot or good looking. I've seen more men with hot bodies and ugly faces. A fit body with a good looking face beats anything and no amount of workout will make an ugly man good looking

I like the mensfolk of today. Not yore.

....

^^Oh my...

Not many hot dudes way back then

Guys back then were MEN. Guys today are boys in comparison.

R81 true fugly

I prefer today

I would've preferred today if it weren't for the tats and steroids.

Bodies aren't print media and animals to be harvested for food.

Uh what dude

Modern

[quote]I like how he says, "don't get touchy, dear" - at what point did straight men talk that way??

In films noir you did! And all the guys who talked like that looked like this:

Ewwww

Wowwww

Abuse of steroids is mainstream and common. I'm not making a joke.

Whatever. Going to the gym every day and eating clean is also common among the buff bros

So more muscles and less dick?

I don't care about Dick. All about physique

[quote]When I was unemployed for a while, I worked out constantly. I even had a trainer & ate 180 grams of protein a day + creatine.

I must say it takes a certain flair to have a personal trainer while unemployed.

[quote]I don't find those 70s dudes attractive

70s dudes knew how to project eros and effortless masculinity.

I prefer that to the porny, pumped, commercial look that's hot right now.

Studio 54 glamour. Pure, sexy sophistication.

Models today look like bussers and bouncers in comparison.

.....

R109 would be way hotter if he hacked back about 50% of that overgrown bush.

70s guys made porn look high fashion.

And the bush is what makes it so sensual.

R112 is gross. BLeeeccccchhhhhhhh

Beauty standards are always changing. For men and women there are usually social reasons behind it. It could be when a group comes into contact with an ethnic group with more power, which is what you see when a tribe rapidly changes to more globalized beauty standards. Looking more ethnic is becoming more beautiful in America as white people are becoming less socially idealized.

I think the overly muscled look is just access to steroids and the way there's more emphasis put on looks for men now than in the recent past. It also seems like "bigger is better" is being applied to everything for both men and women.

[quote]Looking more ethnic is becoming more beautiful in America as white people are becoming less socially idealized

What do white guys do to look more ethnic?

Instagram's filters are like instant retouching/enhancing and all you do is pick one. It adds a whole other layer of artifice to the thousands of beautiful bodies on IG, but it becomes the norm; one tends to not think "What filter are they using? Clarendon? Ludwig? Hefe? Lo-fi?" So when—and if—you meet the pretty people you see on IG a lot, it can be a bit of a letdown, because they look more ordinary.

[quote]What do white guys do to look more ethnic?

Tan, arch your eyebrows, punch yourself in the nose.

R115 large lips/asses aren't only popular for women now, to some degree they're popular for men too if you compare the current male beauty ideal to, say, the one in the fifties.

They don't usually get surgery though like women do.

Today is superior

I'm a fan of the "full bush" look

Glad I grew up in the modern day when we have lots of hot, buff bros everywhere.

[quote] Also, people want to date and hang with the hot people.

Fuck the hot people, yes.

Hang with the hot people, absolutely not.

I like hanging with hot people too. It creates a glow around you

More!

I don't understand why people don't think those Jim Palmer ads are hot...I love the way his body looks!

Sorry but it's not 1974 anymore. We have creatine, LA Fitness, protein shakes, and waxing now, bro. 💪🏽

[quote]I don't understand why people don't think those Jim Palmer ads are hot...I love the way his body looks.

I love his body too...trim, athletic and completely natural looking. I think the reason they don't seem "hot" is because they photographed him in such wooden poses, I suppose, in an effort to make him appear more wholesome and less sexual. I would have loved to have seen Jim Palmer shot by the likes of Jim French...now HE would have brought out the best in him.

I like the outtakes better than the print ads.

They WERE considered hot back then.

R127, I can not tell you how many times I jacked off to old palmer back in the day as a teen

Bruce Weber for Abercrombie

Changed everything.

Including straight guys visions of what their bodies should look like.

Wowwwwww

Palmer was just one of several athletes who modeled for Jockey. As I remember it, the original campaign for Jockey showed a bunch of athletes in their underwear, including Pete Rose, Steve Garvey, and Ed Marinaro (who later starred in Hill Street Blues and Laverne & Shirley's CA seasons). But Palmer was the one they brought back for more.

Uh okay dude

Hot bod bro

I think Calvin Klein's underwear ad using Tom Himtaus changed everything. It was shot by Bruce Weber so both Calvin and Bruce probably deserve credit.

It looks G rated today. And those briefs are almost granny sized.

I whacked off to Jim Palmer quite a bit. Those Jockey ads were always in SI. Jim looks to be presenting quite the bulge too. I remember even thinking Pete Rose was kind of ugly hot.

please send all used underwear to me via the Trump Towers ...

I like today best

Mine

Trash ^^^

Adam Cam

R141 He looks so much better with longer hair.

Now is so much hotter 🔥🔥🔥

Hmmmm

So they started getting ladies with full bosoms to model men's underwear.

Bump

it's due to the massive increase in homosexuality!

Perhaps bro

The new normal:

Classic:

J.C. Leyendecker : The Founding Father

Charlie has some hot drawls

Was there good pole-smokin' and corn-holin' back then in 1910?