Competition and the race to the bottom. I laugh at the poster who suggests that the declining amenities are pushing people to shop online... do you think that online purchases are somehow going to revive amenities? Have you shopped on Amazon?
I own and run a little boutique shop. I treat every customer who walks through the door the same. But I get some of the strangest requests you can imagine, and it gets harder and harder to provide a consistent level of service every day. Yesterday, I had a woman come in and buy a gift item at full price. I provided her with a gift box as you'd expect.
She came back a couple hours later to return the item. I always ask why so that I understand: was it just the wrong item? Was it the wrong size (not applicable in this situation, but often is)? No, she found it elsewhere for about 15% less. Ok, fair enough... where was the gift box, I asked? You can guess what she said next: "oh, I forgot it." She was keeping it. Of course, the store where she found it for 15% less didn't offer a gift box. I told her I would be happy to take the item back, but gift boxes aren't free, and I'd have to deduct the cost of the box from the refund unless she brought the gift box back in usable condition, as well.
Of course she was irate, and started screaming at me. I pointed to the sign on my cash register that laid out this policy, and even the line on the receipt that says items must be returned in saleable condition for refund, and that includes the packaging. When it escalated into a situation in which it began interfering in other people shopping, I handed her the refund -- less 15%, coincidentally the cost of the gift box -- and apologized that it didn't work out. I gently escorted her toward the door, but she wasn't having it. She demanded to speak to the manager. I informed her as politely but forcefully as possible, I was the owner and manager of the store, and there was no one to talk to besides me. She left in a huff, and I have no doubt, will never be back.
This is not an unusual situation. Anything you buy in my store you can buy on Amazon, or elsewhere, probably for less. But do you want to also buy the gift box and tissue paper? Do you want to deal with returning the item in the event it isn't right, for any reason, without having to ship it back? Do you want the retailer to have a full selection of sizes? Do you want the retailer to have the item in stock? Do you want the retailer to be able to offer advice and guidance to make sure the item is going to satisfy your need? None of this is free.
I think this is going to be the last Christmas that I offer gift boxes and tissue. I don't want to be in the business of selling gift boxes and tissue, but the cost to provide this extra service eats into the margins to the point that I'd be better off not offering any amenities and just lowering the price of the items. I can compete with Amazon and the big box stores on price, but only if I offer the same non-existing service that they do, too.
And now you know why getting gift boxes for free has become so difficult.