Looking Good!
"Rafael Nadal is ready to bask in the fashion spotlight — in his underwear.
The world’s eighth-ranked tennis player is about to make his first appearance as brand ambassador for Tommy Hilfiger underwear and tailored clothing, and a new men’s fragrance, TH Bold. The 29-year-old Nadal signed a two-year agreement with the brand, beginning this fall.
The tennis star will appear at this afternoon at an exclusive celebrity tennis tournament at Bryant Park in New York, hosted by Hilfiger and attended by such people as Jane Lynch, Lake Bell, Martha Stewart, Chanel Iman, Hannah Davis and Noah Mills. It is open to the public at 12:30 p.m., with V.I.P. seating. That evening, he will also participate with Hilfiger in an appearance and question-and-answer segment, moderated by Lloyd Boston, in Macy’s fragrance department.
Hilfiger told WWD that the brand this fall is relaunching its underwear business — which it has had for 20 years — with new, more technical product, including a four-way stretch microfiber with a sleek waistband. “Because we’re so global now, Rafael Nadal resonates globally in most countries in the world. He also looks amazing in the underwear and the clothes,” Hilfiger said.
“He’s not doctored up, that’s the real guy,” said the designer, discussing the underwear ads.
Hilfiger and Nadal have been friendly for several years, having met while Nadal was playing a tennis tournament in Monaco. Nadal won’t have his name on the product, but he will appear in a major campaign that breaks today and encompasses print, outdoor, television and digital advertising globally. Billboards showcasing Nadal in Hilfiger underwear will go up in such cities as New York, Los Angeles, Paris, Hong Kong, Mexico City and Melbourne, Australia."
