Gap - When It Was Great! (1992-2005)

Khakis Swing!!!!

From April 1998, the commercial that heightened the Swing Craze and make Khakis cool again!

COOL! From March 2000!

Everybody In LEATHER! From July 1999!

Starring the very sexy Jason Thompson of General Hospital!

Who's the sexy guy with the dark hair?

Check out Miss Moore from July 1993 in his catwalk fineness!

Ugh - I worked there for a summer. It was hell on earth. One of the worst things was every item they made, they made it in every size. There is nothing like some brood sow coming out of the dressing room in some type of fishnet thing and you have to stand there and grin and tell them they look wonderful.

My favorite thing was some damn skirt they had imported and made to be perma-wrinkled and turns out they had been soaked in gasoline and would catch fire in the blink of an eye. We were supposed to track down anyone that had bought them with a credit card or cheque. I mostly called phone sex lines.

Even when it was booming it was an absolute train wreck.

What year/summer, R5???

Lena Horne in all her Gap Glory! December 1997!

R6, 1994

Mambo!!!!!! From March 2000!

I remember shopping in one of the Manhattan stores in the mid nineties. It really was laid back, functional and cool, back then. I wore their jeans for a long time and used to grab armfuls of basic tees and pants. Haven't set foot in one for 5 years or so.

All the Skating Queens from Holiday 1997!

Kim Basinger smokin' it up

R8, 1994 was one of our worst years, yes.

You didn't like the Carnaby Street collection? French School Girl?

The music was non-stop Cranberries, Frente!, Toad The Wet Sprocket... I love them now but got so sick of them back in 1994.

Early Gap poster girl, riding high on her Hollywood princess horse in 1987, Andie Macdowell

Date this Katie Holmes Gap ad, bitches.

R15 Holiday 2003. I know them all from 1992 to 2005.

Khaki A-Go-Go from Spring 1999!!!!!!!

[quote]Who's the sexy guy with the dark hair?

That very well may be yoga and tantra instructor Loren Johnson. Looks just like him. He had a series of nude instructional videos out.

r13, I had completely forgotten about the french school girl. The store that I worked in had such an incredible shrink rate that I didn't bother really getting to know the lines. It got shut down that fall.

Khaki Country at the Gap!!! Spring 1999!

R18 that does look like his distinctive mouth! Is he gay?

Here in here, too, with Jason Thompson again!

Everybody In Cords! From July 1999!

Oops!!! Here it is!

Everybody In Cords! From July 1999!

No Rita Moreno, but here is America from March 2000!!!!!

Luke Perry in a sexy denim vest from Fall 1992!!!

Gap Girls on SNL from Spring 1993. And, yes, all of their clothes in this clip were from Gap from Holiday 1992 to Spring 1993.

David Spade's whole outfit is from the January 1993 Cruise Collection. The red of that sweater was called "Claycourt Red" - it was such a nice color!

Were supposed to finally a Gap to open here in town before Christmas and we CAN"T WAIT !!!

The Gap was great in the late 19760s when they sold basically just pants, jeans, cords and belts.

Fun fact: hot guy in the black t-shirt in Khakis Swing now does photography/camera work and is a partner in CockyBoys. He's still extremely hot. Shame he's not in front of the camera that much.

I was a Gap guy off and on from 1993 to 1998. I worked at a store that always took me back on breaks from college so I have fond memories of working there. Do they still use Gap Act selling technique I wonder? For some reason I remember that anytime we were suspicious of a customer stealing something we'd say Mikey Drexler (the CEO at the time) was in Zone 1, 2, 3, etc. to identify the person. It got back to Mr Drexler and we had to stop. I have bought a few things in the past year at Gap, but mostly only buy things online as I can't stand to go to the store anymore.

I love myself!

I took a vacation to Paris around 2002 and in a Gap near the Sorbonne saw the students buying black turtle necks. Talk about selling ice to eskimos.

R29 I need to upload the 1990 Gap Act video! I think we stopped using it around 1996 or so.

My favorite GAP guy was dancer Will Kemp.

GAP ACT

G - Greet A - Approach P - Product Knowledge

A - Add On C - Close The Sale T - Thank You

GAP was greater in the '80s.

Gap In-Store Playlists for 2002!

If anyone has any playlists from 1992-2005, please let me know! I used to have them all but lost several in a move in 2006. Looking for them all!

Sexy Scott Speedman from Fall 2003!

If anyone has any playlists from 1992-2005, please let me know! I used to have them all but lost several in a move in 2006. Looking for them all!

Gap - Dress You Up In My Love

^^ Everybody In Vests! July 1999!

Not sure what year but likely mid-90's. My favorite from Gap. Gap Khaki Soul.

No, it is also April 1999.

My copy is much better quality:

"Khakis Soul" - Spring 1999

I had no idea the Gap was so grotesque!

Let's not forget about Gap's foray into grunge in 1993.

August 2004 with SJP & Lenny!

HOW DO YOU WEAR IT?

Women came in wanting those stupid ties and jewelry which we did not, of course, sell at Gap.

R44, yep that was August/September 1993! I still have that head wrap somewhere!

Mad TV's spoof of the above SJP & LK ad in 2004 is spot-on hilarious!

Gee, all the cool kids in high school used to hang out in front of the Gap at the mall after school every day. I miss those days.

Miller's Outpost....

Chess King.

Did anyone ever take a shit in the changing room of The Gap and cover it over with sweaters?

Only you, R50. Only you.

Here's more sexy Will Kemp from Holiday 2004~

I was cleaning out a deceased relative's house and found a Gap shopping bag that's probably from the '70s or early '80s. Still has that diagonal logo, and lists all of their Bay Area stores at the time.

The Gap went back to 1969...why was I unaware of it until the early 80s?

The men's khakis and jeans were, without exception, fucking awful. They fit like sacks, had about twice as much fabric as pants do today.

You COULD NOT SEE ANY BULGE. Those were truly dark times.

Did they used to sell shoes? I seem to remember buying a pair of men's platform shoes at a store in Hollywood - early 70s?

False memory? Mixed in with Uncle Bottom slipping into my room when everyone else was asleep?

Some of us are old enough to remember this jingle (although my prime years were '90s GAP):

I love this thread.

If only their product was as good as their marketing. They ruled in the 90s.

In the 1970s they specialized in jeans, mainly Levis, Wranglers, Lee's. By the end of the 1980s they added shirts, accessories, khakis and focused on their products bearing their own brand name.

That's right there were no Gap jeans in the 1970s, they sold all the other popular brands though.

Hard to believe but this was the first decade where everyone of all ages started wearing jeans all the time. In the 1960s, they were usually not allowed on students in public schools.

The ONLY thing sexy about all those khaki ads are the models in them. You have t be that attractive and slim to look sexy in khakis. Any khakis.

By 1990, there were only Gap Jeans in Gap stores. All the other brands were phased out.

The Nineties at Gap were the best ever!

Did Gap rebrand the logo in 2010 which was an utter failure?

Christ, 90s and early 00s fashion was utter shit! I'd say it gives the 70s a run for its money. GAP stuff is horridly bland, badly made and overpriced

No mention of the great Madonna/Missy gap commercial?

Remember when The Gap introduced a perfume line? I wore Grass (I'm a guy) and my female friend wore Dream. Why I wanted to walk around smelling like cut grass I'll never know but I did it for a while. I didn't get laid a lot in the nineties....

For a mere $199.99 you can relive the experience of Gap Scents! Never really cared for this line, but they were popular at the time of introduction. I think there was Gap Body around this time as well.

R28, are you talking about RJ Sebastian? I think he was behind the camera in this video:

R67 Om premiered in 1996 and was a huge flop. It was gone by 2000, which is when Gap Body stores started opening.

Dream was introduced in August 1995.

I bought an Om candle off eBay a few months ago for $50. I loved the scent and still do.

Did anyone ever smell the Millennium body wash and body spray? It was for sale November 1999 to January 2000. The body wash had glitter in it as well. I LOVED that smell and it is never on eBay!!!

The ever sexy Will Kemp from Fall 2002!!! Whee!!!!

Unlike the Kravis thing, this works well with SJP.

In the 90s they had a creepy promotion for a while on the side of London buses featuring writers and low profile artists etc...it was sort of slimy really.

Remember SJPs shoe and clothing line for Steve & Barry's?

R68, yes, RJ Sebastian is the nom de porn of the Gap Khakis model. I love the Will Kemp ads. Gap has really lost the plot on their marketing and on the clothes. The clothes have always been inconsistent in quality, but they do a much better job trying to pitch modern basics than trying to do fast fashion or trends. One of their major problems is that fast fashion didn't used to exist like it does now, but places like Zara and H and M turn over their collections much more quickly than Gap and offer more or less the same quality. Trendy is not Gap's forte.

The Fall 1993 Fashion show starring DL Forever Fave, Shemar Moore:

Still my favorite shirts to wear. Bought them all in thrift stores for a dollar, and after a million washes they still look good.

Miss Idiot @ R75 bumped this thread just because I started a new one.

Get a fucking life!

R1 Those are some uuuuugly pants!

Was the store originally called "The Generation Gap"?

[quote]Get a fucking life!

Says the crazy queen who polices threads.

Relive when Gap Was Great with the playlist I created exclusively for Gap for its official Spotify channel featuring songs played at Gap during the Holidays throughout the Nineties!

Amazing to find this five-year-old thread on Google today!

GAP was GREAT in 1998! Especially this August 1998 Gap In-Store Playlist which is now on my Spotify for your listening pleasure!

#GiveGap

Eat shit and die.

R81, what happened to your other thread?

It's still there, R83, but I'm not going to update any of them anymore. I just did this for fun after running across it a few minutes ago.

It's Christmas In July with the festive December 2000 Gap In-Store Playlist - now on my Spotify!

Why aren’t you going to update any longer?

I don't think there is any interest here. I'm still looking for more Gap, GapBody, GapKids and babyGap playlists from 1992 to 2006 to complete the collection I once had, but I don't think anyone on DataLounge has any.

Five years is a long time. I think there are people here who have them but have held them back because they see me as an annoyance.

The original men who shared playlists with me in 2017 all found me through my posts at DataLounge, so I am grateful for that. However, I don't think there's any ore left to tap in the mine here.

Perhaps they died, GapPlaylistsGuy. I hope you stay on DL. I don’t find you an annoyance. You add to the multi-layered and multi-colored texture of the rug that is Datalounge.

Since May, I have found all of the guys who worked for AEI and Muzak who created the playlists for Gap from 1992 to 2005, and only one guy had saved any. Luckily, those 6 playlists he gave me were from 1998 and 1999, completely those beloved years for me!

Unfortunately, none of the others saved their files from back then. Therefore, I must rely on other former employees who saved the playlists, which is going to be very few people, I know.

Once this guy completes his in store playlists which seems to be his only purpose in life, he's probably going to experience a psychotic break and commit suicide but not before before taking the lives of a dozen shoppers and employees at a Gap store.

Sounds like something you would do, R89.

I think it is a conceptual art project and/or covert psychological operation.

Part of it IS portraying a character, R91. I thought people might like a light-hearted quest to cheer on.

Exclamation points are part of the characterization and all that.

But I get that some posters found it irksome.

I always thought The Gap was the beginning of the end. Conservative & bland- things to wear while joining the republican party. I wasn’t much better - i was all about la chateau- but at least they took risks with massed produced clothes .

Eh, I always liked Express more

I'm injecting my COVID with my Hot Topic cleaning products. Thanks guys! This has been a wonderful experience and now it's saving MY LIFE! Don't hate me because I'm a celebrity!

The music is fun to listen to and brings back great memories.

R90 Nope. I've actually got a ton of hobbies. None of which are so pointless and unfulfilling.

Good luck trying to figure out what exact remix of an early/mid 2000's song by some one hit wonder was played in store for about a couple of weeks. Seems so exciting.

We all enjoy different things.

R98 Gap guy, is it you who has been anonymously bumping the other non related threads from 2015 as well? It has been going on for some time now.

Huh. Gap Guy is definitely trolling on other threads (and he once threatened to leave Datalounge F O R E V A H when found out) so maybe he is the mad bumper. Didn't realize Gap Guy had been here since at least 2015.

This is the only 2015 thread I've ever bumped. I came across it on Google yesterday while looking for some more Gap marketing images to add to my blog, R99.

I always block the bumpers of the 2015 threads (apparently, they are different posters).

Hey Gap Guy! How are you! Hey, in September 2004, 385 kids were slaughtered in the Beslan School Massacre! Wow! I sure would love to know what was playing in GAP that month. I love GAP. And I love the GAP Playlists! Great feelings.

In February 1999 in the Alpine village of Galtür, Austria, the beautiful snow came barreling down the mountain at 290 kilometres per hour! The Galtür avalanche crushed 31 people to death, and a few of course taking a few minutes to a few hours to suffocate. I wonder what wonderful songs were playing in GAP in February 1999. I bet those dead people would have loved to be at GAP instead of buried in icy hell! So, let us know, GAP Guy!