Less than 30% of Asians and Pacifice Islanders feel accurately represented in Hollywood

A new study from McKinsey & Co. and non-profit organization Gold House found that while Asian and Pacific Islander representation in the entertainment industry has made significant gains over the past several decades, most API consumers do not perceive API representation in film and television as authentic or reflecting their own stories.

Despite the abundance of content from the U.S. and abroad featuring API characters and storylines, more than two-thirds of API consumers are dissatisfied with the authenticity of their representation on screen; less than 30% feel properly represented in film and television. Additionally, projects focused on API characters and storylines are less likely to get the promotional resources needed to reach a broader audience, according to the report.