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Question About Cialis Commercials:

What is the symbolism behind two people sitting in two bathtubs on a beach or in the woods? I don't get it....

by Anonymousreply 68June 26, 2015 2:49 AM

It's one of the dumbest visual devices in the history of American advertising and all involved at the advertising agency, and especially at the client, should be horsewhipped in Washington Square. Beyond stupid and non-sensical.

by Anonymousreply 1July 27, 2010 2:57 AM

I wish R1 was in charge of programming and corporal punishment at one of the major networks.

by Anonymousreply 2July 27, 2010 3:08 AM

Mmm, I wish he was in charge of corporal punishment of me.

by Anonymousreply 3July 27, 2010 3:35 AM

well, they're wet and naked, so i guess sex is eventually a possibility once the drug kicks in...

by Anonymousreply 4July 27, 2010 3:42 AM

It's a hint that you may need Cialis if you are "tubby."

by Anonymousreply 5July 27, 2010 3:44 AM

Given their age, I was always worried they'd slip getting out of the tub and break a hip.

by Anonymousreply 6July 27, 2010 3:47 AM

I actually work for the agency who does the ads, and believe it or not, the ads do track well.

I have always thought it was kinda funny though. If you're implying that these codgers are on the verge of gettin' busy, wouldn't you want them in the same damn tub?

by Anonymousreply 7July 27, 2010 3:48 AM

OP...maybe the Cialis people are trying to portray their subjects in settings where the couples are sharing fun, close or intimate time together...and then just maybe that might lead to sex.%0D %0D Huh, what do you think?%0D %0D Duh!

by Anonymousreply 8July 27, 2010 4:00 AM

It's stupid, no doubt, but you're overthinking it. People in tubs = implied nudity. Implied nudity = implied sex. I painfully attenuated connection but people seem to get it just fine.

by Anonymousreply 9July 27, 2010 4:12 AM

>>Given their age, I was always worried they'd slip getting out of the tub and break a hip%0D %0D %0D %0D that made me laugh, but it's true

by Anonymousreply 10July 27, 2010 4:12 AM

"A painfully attenuated ..."

by Anonymousreply 11July 27, 2010 4:15 AM

R10. The people in the commercial aren't 86 years old.%0D %0D I think their pretty accustomed to getting in and out of a tub. They may not always take baths, but I'm sure they are used to showering.

by Anonymousreply 12July 27, 2010 4:20 AM

I thought Cialis was implying their drug will generate no less than two tubs of cum before the simpleton has to rush to emergency with a 4 hour stiffy.

by Anonymousreply 13July 27, 2010 4:21 AM

R7:

An independent company of the client's choosing is doing the tracking or is the agency tracking its own work product?

And let's drill down a bit as to what "track well" really means.

Does it mean people are aware of the ads using codgers in twin outdoor bathtubs, that they know who the advertiser is, and that they intend to buy the product?

Having been a client for about 25 years, I learned that ad agencies can and do play all sorts of games (using the client's money, natch!) to defend and justify their on work by performing "tracking," "recall surveying," or "buying intent" studies, and that they will drag this tracking out, or speed it up as that case may be, with the overriding intent of making the agency and its work on behalf of the client look good.

This "tracking" effort can easily sap 5% - 15% of the total advertising budget for a campaign. It's is beyond stupid to place this burden on the company's marketing efforts. Often this money can be diverted to the production budget for better or more commercials in the series, to another medium (say, extend the campaign to outdoor in big markets), or to better computer generated techniques -- a host of better uses.

But no, tracking studies are most often used (inappropriately) as a "cover your ass" technique on both the client side and on the agency side.

We both know this is true, R7. It's beyond ridiculous and all involved in this charade should horsewhipped for wasting company money.

The bottom line to all this is that clients should only care about two things: (1) are sales up and can this be tied directly to the advertising, and (2) as ridiculous as this will sound in this day and age, "Is the advertising supported by the Chairman and the C- and E- level staff."

Few in American top management are personally strong enough in the executive suite to be able to defend any advertising campaign that is roundly hate, even though it undeniably causes increases sales.

Sad, but an advertising campaign that makes everyone rich will not be around for long if it's hated on the executive floor. That's just the way it is, no "tracking study" required.

by Anonymousreply 14July 27, 2010 11:46 AM

I went to Folsom St Fair one year and was given a Cialis bathtub. I used it for small soaps in the guest room for a while. Always worth a laugh.

by Anonymousreply 15July 27, 2010 12:25 PM

I saw a guy laying down in a bathtub of that kind, in a dark room inside a sex club. He was facing the door waiting for something special I guess, but he looked stupid and no one was paying attention to him.

by Anonymousreply 16July 27, 2010 1:07 PM

Side by side bathtubs on the beach, no less.

That's luxury senior citizen living.

by Anonymousreply 17July 27, 2010 11:34 PM

Children of Marat.

by Anonymousreply 18July 27, 2010 11:40 PM

I don't care how it tracks, just the idea of two bath tubs, sitting in the middle of nowhere, with no visible plumbing attached, is stupid. I was at a party one time and the subject of stupid advertising came up and this was the first commercial mentioned. I guess the agency thinks that's fine since it means the commercial is remembered, but not for the right reasons.

by Anonymousreply 19July 27, 2010 11:40 PM

A single bathtub would be insufficient to contain the woman, the man, AND his raging hardon.

by Anonymousreply 20July 27, 2010 11:43 PM

But why the FUCK are the tubs OUTSIDE? In the WOODS? WTF?!

by Anonymousreply 21July 27, 2010 11:43 PM

R14, were you writin' a book there? I'm not referring to any studies my company did, just repeating what I've read in the trade press. The ads have great recall value and Cialis sales go up when they air.

It's an absurd campaign, but it works. And yes, management backs it.

by Anonymousreply 22July 28, 2010 1:20 AM

R7:

The Cialis creative team at your advertising agency, the Cialis brand managers at Eli Lilly and Company, the executive management at Eli Lilly, the executive management at your agency, and you (for defending this shit) should all be horsewhipped at high noon this Saturday in Washington Square for unleashing this ridiculous drivel on the American limp-dicked public.

If I had use for the shit you and your agency are helping Lilly sell, I can guarantee you that I would not let my doc write a prescription for Cialis, all because of the asinine "twin bathtubs outdoors" visual device.

Next time you have lunch with the Cialis team at the agency, be sure to tell them to look up the word "knout."

Offsite Link
by Anonymousreply 23July 28, 2010 1:42 AM

Those fucking tubs are EVERYWHERE, on the beach, in the woods, under a water fall. I want to see two Travelocity gnomes in the damn things.

I think that they are the bathtub version of twin beds. We know the people fuck because it is a commercial for a recreational fuck drug but we see them relax, chaste and clean after the carnal chemical debauchery in separate tubs.

by Anonymousreply 24July 28, 2010 1:43 AM

It's dumb. Period. It'll never work.

by Anonymousreply 25July 28, 2010 1:47 AM

I've always wondered what it meant - I first thought maybe in the "old days" people used to take a bath to get clean and warmed up, which may aid in the naughty bits getting more circulation and therefore being more engorged and tingly - and now they can enjoy a bath before sex just because and not to help getting hard - also in the tub as one poster said, people are naked and wet. Now I think it means nothing - it's just to get us talking and thinking about this drug - so it's working I guess.

by Anonymousreply 26July 28, 2010 1:50 AM

r14,

You're an idiot who can't fucking read. I'm not an account person and I definitely never defended the work. I was only stating that the campaign drives sales--and I'm shocked that it does.

Ass zit.

by Anonymousreply 27July 29, 2010 1:56 AM

I really hate the one where the geezers are painting a room and get turned on. They're immaculate without a drop of paint on them. No. Even if you're 30 years younger you're going to be knackered by moving heavy shit around and you're not in the mood for sex. Which would be hard in two separate bathtubs in a jungle anyway.

by Anonymousreply 28July 29, 2010 2:11 AM

I can read R7 & you will be horsewhipped at noon this Saturday in Washington Square for working at that abominable advertising agency that Lilly hired.

You should have quit the agency long ago in order to avoid the taint, but you didn't.

Stop trying to escape the knout!

ker -- SSSNNNAAAPPPP!

by Anonymousreply 29July 29, 2010 2:25 AM

The measure of success in any advertising campaign is whether the public remembers the name of the product. You're all talking about it, so the stupid commercial obviously works.

by Anonymousreply 30July 29, 2010 4:02 AM

I always assumed that the guy was soaking his swolen prolapsed anus in Epsom salts and the wife was trying to ease the swelling of her purplish/blue engored clitoris. I could be wrong though...

by Anonymousreply 31July 29, 2010 4:40 AM

Ad recall doesn't mean squat of it doesn't result in increased sales.

Believe it or not, there are historical instances where some of the most popular American advertising has not resulted increased sales, or sales not increased enough to justify continuing the advertising.

You will have to trust me on this because clients are reticent to talk about these cases, agencies sure as hell aren't going to admit it, and there is no way from the outside to track advertising expense vis-a-vis increased sales, as these are proprietary measures.

You hear about such cases by working the business for a long time, building up contacts, both among your peers on the client-side and advertising agency personnel, who tend to move around a lot ... war story stuff.

by Anonymousreply 32July 29, 2010 4:40 AM

Sitting in the tub is better than standing by the road side.

by Anonymousreply 33January 5, 2011 11:08 PM

Judging from their commercials, one can assume that only hetero males need Viagra, Cialis and Levitra. How sad for them.

by Anonymousreply 34January 5, 2011 11:18 PM

[quote] I think their pretty accustomed to getting in and out of a tub

Oh Dear.

by Anonymousreply 35January 5, 2011 11:29 PM

The ad where middle-aged guys meet up and play "Viva Viagra" in their little band is way more stupid and annoying, though I agree that the two people in two tubs was stupid.%0D %0D One really odd erection-maker drug commercial I've seen involved two old people at a playground. One was swinging and the other was lying on the ground underneath, grinning at them. Creepy.

by Anonymousreply 36January 5, 2011 11:43 PM

Still airing cock spots early evening while millions of children are watching? Anyone there got a god damn mother fucking brain at all? fucking jackasses!

by Anonymousreply 37August 15, 2011 5:10 AM

I used to work for an ad agency, and this "two bathtubs" thing was the kind of idea that inevitably surfaced after tons of creative meetings, tons of client meetings, and total disagreement from everyone involved. Once in a while we'd present something completely stupid to the client, in the hope that some of our "real" ideas would be better received, and the client went for the fake, stupid idea instead. %0D %0D The Cialis ads and the "Turning The Tub Around" margarine campaign and the Charmin pooping bears all struck me as fake, stupid ideas that the client really liked.

by Anonymousreply 38August 15, 2011 5:59 AM

I think it is saying

"Wash the old man funk off your pecker before inserting into the ladie's vagina"

by Anonymousreply 39August 15, 2011 6:12 AM

[Quote]The measure of success in any advertising campaign is whether the public remembers the name of the product

Exactly! Remember those horrible commercials three years ago. They told you nothing about the product, they made no prmoises of the products prefromance. They were tedious and annoying. They only gave on instruction :

Apply directly to the forehead!

Now tell me the name of this product

by Anonymousreply 40August 15, 2011 6:51 AM

I'm more worried about the disclaimer of hacing an erection for 4 or more hours.

What the fuck happens then? I like gettin hard but four or more hours... Hell to the no.

by Anonymousreply 41August 15, 2011 6:58 AM

Best I can figure is about 3 hours into the 4 hour erection, her hoo hoo got sore, so she is soaking it in a tube of water, And he is soaking in cold water hoping the erection will go away before they have to make the embarassing visit to the hospital

by Anonymousreply 42November 6, 2011 12:12 AM

The current Cialis commercial is hilarious. As the couple at the flower stand leaves, the woman is smelling fake flowers! It's so obvious they are fake and so funny that she's enjoying the scent. Don't they edit commercial content prior to release? He....he.....I love the smell of plastic!

by Anonymousreply 43March 9, 2012 3:33 AM

Who is the lady diving of the deck

by Anonymousreply 44December 9, 2012 6:39 PM

Do you know that with your cialis ad, you are the cause of rape, child pornography and sexual murders. Is money so important too you , that you destroy the American youth? What do you think a young teenage boy thinks and feels when he hears over and over "if you have an irrection for 4 hours. How can you possible sleep and night, knowing because of that filthy ad immorality and the consequence of getting sexual diseases, mental disorders, pregnancy and feeling filthy of having loving relationship.

by Anonymousreply 45December 20, 2012 2:31 PM

I thought it was a Corona commercial.

by Anonymousreply 46December 20, 2012 3:28 PM

[quoteSide by side bathtubs on the beach, no less...That's luxury senior citizen living.

Exactly. Sex may sell, but no one need ever bother having to sell sex. It's the collateral benefits that are being sold: the residual afterglow of sex for those who can afford a large jar of $20/per pills to pop erections at will in their ample spare time on their innumerable secluded luxury get-away spots surrounded by the majesty of nature.

Look at me, I'm 50-something, fit, have a $150 haircut, and living the dream, moving stacks of fire wood from point A to point B, having a damn fine cup of coffee or glass of wine, secure in a long and healthy retirement. Maybe I'll buy and restore that antique sail boat after I fuck my wife (again) and have a nice, relaxing soak, enjoying the fruits of my past labors and this million-dollar-plus view -- one of many I own. After all, I deserve it.

by Anonymousreply 47December 20, 2012 3:46 PM

Now on to the next logical step...demand a Gay version of this advertisement!

by Anonymousreply 48December 20, 2012 3:49 PM

How can you use that shit? I am not that endowed but I couldn't walk around for 36 hours with my 8" all hard

by Anonymousreply 49December 20, 2012 5:33 PM

I took Cialis once and had to go to the ER, 'cause I was erect for more than four hours.

by Anonymousreply 50December 20, 2012 7:55 PM

That's why it's better to use Viagra. You only stay erect for like two or three hours.

by Anonymousreply 51December 21, 2012 7:09 AM

[quote]Now on to the next logical step...demand a Gay version of this advertisement!

Tracking well this morning with the penile plethysmograph study group is the visual image of a follow-on spot featuring R29's knout and R7's profoundly dry sense of humor. Story board it, find stock footage of Washington Square and rent a giant green screen immediately!

by Anonymousreply 52December 21, 2012 8:09 AM

Viagra is only for elder gays who can't get it up.

Studies indicate that when used against a placebo for recreational use, Viagra does not help a bit.

In other words if you can get erect by yourself, Viagra and Cialis won't help any. You're wasting your money.

But if you're an elder gay it's probably a good deal.

In England they can get it over the counter in one shop after talking to a chemist.

by Anonymousreply 53December 21, 2012 12:05 PM

Speaking of Erections: has anyone looked at the AmberGel 1.62 testosterone ads with the sound off? Nothing but old guys, arms outstretched, embracing BIG phallic symbols.

Does "LESS GEL" really mean less lube?

by Anonymousreply 54December 21, 2012 12:37 PM

Maybe if the people in the Cialis commericials would get out of the individual bathtubs - which have no visible plumbing or a way to get water in in by the way - and if they got into ONE tub filled with bubbly water, maybe then the guy would get an erection and woulnd't even need the drug!

Have you also noticed that in these RD drug cimmericials, they always show fit, good looking men and women? Maybe they should show reality - balding men with pot bellies andfat women with no makeup!

by Anonymousreply 55December 21, 2012 12:52 PM

Drug companies are such honest and humane people, they know how to help the world be a better place.

by Anonymousreply 56December 21, 2012 12:57 PM

Sort of reminds me of the early days of television where sitcoms and other shows portraying a married couple there would always be twin beds. Plus, no scenes showing a toilet or use of the word "Bull."

by Anonymousreply 57January 19, 2013 11:57 PM

They're in bathtubs because they're soaking their aching genitals! Why else are they each in a separate bathtub at the end of a commercial that begins with flirtatious sexual arousal? Both are side by side, holding hands and looking very composed and satisfied, soaking their "parts" after the chemically induced deed was done.

by Anonymousreply 58October 21, 2014 12:53 AM

Most of the guys in the Viagra commercials are strong and sexy looking and fuckable

by Anonymousreply 59October 21, 2014 1:08 AM

Why does a person need to find a bathroom?

by Anonymousreply 60April 26, 2015 8:51 PM

He is undoubtedly trying to cool down his 4 hour erection.

by Anonymousreply 61April 26, 2015 8:56 PM

From my days in the advertising business: The image doesn't HAVE to make any sense. In fact, many times it's better if it is so nonsensical that people spend all kinds of time discussing WTF it really means.

Obviously this tactic has worked well for Cialis.

by Anonymousreply 62April 26, 2015 9:02 PM

I think the true symbolism of the ad is you are old. Have sex now while your partner is still here, because one day these bathtubs will be coffins. It's subliminal, bittersweet, fear porn. Pharmaceutical companies want to cash in on the biggest demographic, while they still can (get it up)- baby boomers.

by Anonymousreply 63April 26, 2015 9:06 PM

I remember seeing someone in the bathtub at the Mineshaft and he was yelling "I need some cop piss!"

by Anonymousreply 64April 26, 2015 9:12 PM

I figured they screwed so much that they need a bath to clean up and sooth their sore muscles. LMAO

by Anonymousreply 65April 26, 2015 9:56 PM

They are into PISS and gonna pee allover each other. Fucking PISS Queens.

by Anonymousreply 66April 27, 2015 4:13 AM

R59 10+ years ago, when Viagra started advertising heavily, they used to have a theme song with the closing line of "I'm ready for you and I hope you're ready for me", with an incredibly hot 50-ish man. We loved that commercial, and still sing the song these days for a lark!

by Anonymousreply 67April 27, 2015 4:21 AM

On each commercial they comment on finding a bathroom....why?!

by Anonymousreply 68June 26, 2015 2:49 AM
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