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Question About Cialis Commercials:

What is the symbolism behind two people sitting in two bathtubs on a beach or in the woods? I don't get it....

by Anonymousreply 6806/25/2015

It's one of the dumbest visual devices in the history of American advertising and all involved at the advertising agency, and especially at the client, should be horsewhipped in Washington Square. Beyond stupid and non-sensical.

by Anonymousreply 107/26/2010

well, they're wet and naked, so i guess sex is eventually a possibility once the drug kicks in...

by Anonymousreply 407/26/2010

OP...maybe the Cialis people are trying to portray their subjects in settings where the couples are sharing fun, close or intimate time together...and then just maybe that might lead to sex.%0D %0D Huh, what do you think?%0D %0D Duh!

by Anonymousreply 807/26/2010

It's stupid, no doubt, but you're overthinking it. People in tubs = implied nudity. Implied nudity = implied sex. I painfully attenuated connection but people seem to get it just fine.

by Anonymousreply 907/26/2010

>>Given their age, I was always worried they'd slip getting out of the tub and break a hip%0D %0D %0D %0D that made me laugh, but it's true

by Anonymousreply 1007/26/2010

R7:

An independent company of the client's choosing is doing the tracking or is the agency tracking its own work product?

And let's drill down a bit as to what "track well" really means.

Does it mean people are aware of the ads using codgers in twin outdoor bathtubs, that they know who the advertiser is, and that they intend to buy the product?

Having been a client for about 25 years, I learned that ad agencies can and do play all sorts of games (using the client's money, natch!) to defend and justify their on work by performing "tracking," "recall surveying," or "buying intent" studies, and that they will drag this tracking out, or speed it up as that case may be, with the overriding intent of making the agency and its work on behalf of the client look good.

This "tracking" effort can easily sap 5% - 15% of the total advertising budget for a campaign. It's is beyond stupid to place this burden on the company's marketing efforts. Often this money can be diverted to the production budget for better or more commercials in the series, to another medium (say, extend the campaign to outdoor in big markets), or to better computer generated techniques -- a host of better uses.

But no, tracking studies are most often used (inappropriately) as a "cover your ass" technique on both the client side and on the agency side.

We both know this is true, R7. It's beyond ridiculous and all involved in this charade should horsewhipped for wasting company money.

The bottom line to all this is that clients should only care about two things: (1) are sales up and can this be tied directly to the advertising, and (2) as ridiculous as this will sound in this day and age, "Is the advertising supported by the Chairman and the C- and E- level staff."

Few in American top management are personally strong enough in the executive suite to be able to defend any advertising campaign that is roundly hate, even though it undeniably causes increases sales.

Sad, but an advertising campaign that makes everyone rich will not be around for long if it's hated on the executive floor. That's just the way it is, no "tracking study" required.

by Anonymousreply 1407/27/2010

I went to Folsom St Fair one year and was given a Cialis bathtub. I used it for small soaps in the guest room for a while. Always worth a laugh.

by Anonymousreply 1507/27/2010

I saw a guy laying down in a bathtub of that kind, in a dark room inside a sex club. He was facing the door waiting for something special I guess, but he looked stupid and no one was paying attention to him.

by Anonymousreply 1607/27/2010

Side by side bathtubs on the beach, no less.

That's luxury senior citizen living.

by Anonymousreply 1707/27/2010

Children of Marat.

by Anonymousreply 1807/27/2010

I don't care how it tracks, just the idea of two bath tubs, sitting in the middle of nowhere, with no visible plumbing attached, is stupid. I was at a party one time and the subject of stupid advertising came up and this was the first commercial mentioned. I guess the agency thinks that's fine since it means the commercial is remembered, but not for the right reasons.

by Anonymousreply 1907/27/2010

A single bathtub would be insufficient to contain the woman, the man, AND his raging hardon.

by Anonymousreply 2007/27/2010

But why the FUCK are the tubs OUTSIDE? In the WOODS? WTF?!

by Anonymousreply 2107/27/2010

R14, were you writin' a book there? I'm not referring to any studies my company did, just repeating what I've read in the trade press. The ads have great recall value and Cialis sales go up when they air.

It's an absurd campaign, but it works. And yes, management backs it.

by Anonymousreply 2207/27/2010

R7:

The Cialis creative team at your advertising agency, the Cialis brand managers at Eli Lilly and Company, the executive management at Eli Lilly, the executive management at your agency, and you (for defending this shit) should all be horsewhipped at high noon this Saturday in Washington Square for unleashing this ridiculous drivel on the American limp-dicked public.

If I had use for the shit you and your agency are helping Lilly sell, I can guarantee you that I would not let my doc write a prescription for Cialis, all because of the asinine "twin bathtubs outdoors" visual device.

Next time you have lunch with the Cialis team at the agency, be sure to tell them to look up the word "knout."

by Anonymousreply 2307/27/2010

Those fucking tubs are EVERYWHERE, on the beach, in the woods, under a water fall. I want to see two Travelocity gnomes in the damn things.

I think that they are the bathtub version of twin beds. We know the people fuck because it is a commercial for a recreational fuck drug but we see them relax, chaste and clean after the carnal chemical debauchery in separate tubs.

by Anonymousreply 2407/27/2010

It's dumb. Period. It'll never work.

by Anonymousreply 2507/27/2010

I've always wondered what it meant - I first thought maybe in the "old days" people used to take a bath to get clean and warmed up, which may aid in the naughty bits getting more circulation and therefore being more engorged and tingly - and now they can enjoy a bath before sex just because and not to help getting hard - also in the tub as one poster said, people are naked and wet. Now I think it means nothing - it's just to get us talking and thinking about this drug - so it's working I guess.

by Anonymousreply 2607/27/2010

r14,

You're an idiot who can't fucking read. I'm not an account person and I definitely never defended the work. I was only stating that the campaign drives sales--and I'm shocked that it does.

Ass zit.

by Anonymousreply 2707/28/2010

I really hate the one where the geezers are painting a room and get turned on. They're immaculate without a drop of paint on them. No. Even if you're 30 years younger you're going to be knackered by moving heavy shit around and you're not in the mood for sex. Which would be hard in two separate bathtubs in a jungle anyway.

by Anonymousreply 2807/28/2010

I can read R7 & you will be horsewhipped at noon this Saturday in Washington Square for working at that abominable advertising agency that Lilly hired.

You should have quit the agency long ago in order to avoid the taint, but you didn't.

Stop trying to escape the knout!

ker -- SSSNNNAAAPPPP!

by Anonymousreply 2907/28/2010

The measure of success in any advertising campaign is whether the public remembers the name of the product. You're all talking about it, so the stupid commercial obviously works.

by Anonymousreply 3007/28/2010

I always assumed that the guy was soaking his swolen prolapsed anus in Epsom salts and the wife was trying to ease the swelling of her purplish/blue engored clitoris. I could be wrong though...

by Anonymousreply 3107/28/2010

Ad recall doesn't mean squat of it doesn't result in increased sales.

Believe it or not, there are historical instances where some of the most popular American advertising has not resulted increased sales, or sales not increased enough to justify continuing the advertising.

You will have to trust me on this because clients are reticent to talk about these cases, agencies sure as hell aren't going to admit it, and there is no way from the outside to track advertising expense vis-a-vis increased sales, as these are proprietary measures.

You hear about such cases by working the business for a long time, building up contacts, both among your peers on the client-side and advertising agency personnel, who tend to move around a lot ... war story stuff.

by Anonymousreply 3207/28/2010

Sitting in the tub is better than standing by the road side.

by Anonymousreply 3301/05/2011

Judging from their commercials, one can assume that only hetero males need Viagra, Cialis and Levitra. How sad for them.

by Anonymousreply 3401/05/2011

[quote] I think their pretty accustomed to getting in and out of a tub

Oh Dear.

by Anonymousreply 3501/05/2011

The ad where middle-aged guys meet up and play "Viva Viagra" in their little band is way more stupid and annoying, though I agree that the two people in two tubs was stupid.%0D %0D One really odd erection-maker drug commercial I've seen involved two old people at a playground. One was swinging and the other was lying on the ground underneath, grinning at them. Creepy.

by Anonymousreply 3601/05/2011

Still airing cock spots early evening while millions of children are watching? Anyone there got a god damn mother fucking brain at all? fucking jackasses!

by Anonymousreply 3708/15/2011

I used to work for an ad agency, and this "two bathtubs" thing was the kind of idea that inevitably surfaced after tons of creative meetings, tons of client meetings, and total disagreement from everyone involved. Once in a while we'd present something completely stupid to the client, in the hope that some of our "real" ideas would be better received, and the client went for the fake, stupid idea instead. %0D %0D The Cialis ads and the "Turning The Tub Around" margarine campaign and the Charmin pooping bears all struck me as fake, stupid ideas that the client really liked.

by Anonymousreply 3808/15/2011

I think it is saying

"Wash the old man funk off your pecker before inserting into the ladie's vagina"

by Anonymousreply 3908/15/2011

[Quote]The measure of success in any advertising campaign is whether the public remembers the name of the product

Exactly! Remember those horrible commercials three years ago. They told you nothing about the product, they made no prmoises of the products prefromance. They were tedious and annoying. They only gave on instruction :

Apply directly to the forehead!

Now tell me the name of this product

by Anonymousreply 4008/15/2011

I'm more worried about the disclaimer of hacing an erection for 4 or more hours.

What the fuck happens then? I like gettin hard but four or more hours... Hell to the no.

by Anonymousreply 4108/15/2011

The current Cialis commercial is hilarious. As the couple at the flower stand leaves, the woman is smelling fake flowers! It's so obvious they are fake and so funny that she's enjoying the scent. Don't they edit commercial content prior to release? He....he.....I love the smell of plastic!

by Anonymousreply 4303/08/2012

Who is the lady diving of the deck

by Anonymousreply 4412/09/2012

Do you know that with your cialis ad, you are the cause of rape, child pornography and sexual murders. Is money so important too you , that you destroy the American youth? What do you think a young teenage boy thinks and feels when he hears over and over "if you have an irrection for 4 hours. How can you possible sleep and night, knowing because of that filthy ad immorality and the consequence of getting sexual diseases, mental disorders, pregnancy and feeling filthy of having loving relationship.

by Anonymousreply 4512/20/2012

I thought it was a Corona commercial.

by Anonymousreply 4612/20/2012

[quoteSide by side bathtubs on the beach, no less...That's luxury senior citizen living.

Exactly. Sex may sell, but no one need ever bother having to sell sex. It's the collateral benefits that are being sold: the residual afterglow of sex for those who can afford a large jar of $20/per pills to pop erections at will in their ample spare time on their innumerable secluded luxury get-away spots surrounded by the majesty of nature.

Look at me, I'm 50-something, fit, have a $150 haircut, and living the dream, moving stacks of fire wood from point A to point B, having a damn fine cup of coffee or glass of wine, secure in a long and healthy retirement. Maybe I'll buy and restore that antique sail boat after I fuck my wife (again) and have a nice, relaxing soak, enjoying the fruits of my past labors and this million-dollar-plus view -- one of many I own. After all, I deserve it.

by Anonymousreply 4712/20/2012

Now on to the next logical step...demand a Gay version of this advertisement!

by Anonymousreply 4812/20/2012

How can you use that shit? I am not that endowed but I couldn't walk around for 36 hours with my 8" all hard

by Anonymousreply 4912/20/2012

I took Cialis once and had to go to the ER, 'cause I was erect for more than four hours.

by Anonymousreply 5012/20/2012

That's why it's better to use Viagra. You only stay erect for like two or three hours.

by Anonymousreply 5112/21/2012

[quote]Now on to the next logical step...demand a Gay version of this advertisement!

Tracking well this morning with the penile plethysmograph study group is the visual image of a follow-on spot featuring R29's knout and R7's profoundly dry sense of humor. Story board it, find stock footage of Washington Square and rent a giant green screen immediately!

by Anonymousreply 5212/21/2012

Viagra is only for elder gays who can't get it up.

Studies indicate that when used against a placebo for recreational use, Viagra does not help a bit.

In other words if you can get erect by yourself, Viagra and Cialis won't help any. You're wasting your money.

But if you're an elder gay it's probably a good deal.

In England they can get it over the counter in one shop after talking to a chemist.

by Anonymousreply 5312/21/2012

Speaking of Erections: has anyone looked at the AmberGel 1.62 testosterone ads with the sound off? Nothing but old guys, arms outstretched, embracing BIG phallic symbols.

Does "LESS GEL" really mean less lube?

by Anonymousreply 5412/21/2012

Maybe if the people in the Cialis commericials would get out of the individual bathtubs - which have no visible plumbing or a way to get water in in by the way - and if they got into ONE tub filled with bubbly water, maybe then the guy would get an erection and woulnd't even need the drug!

Have you also noticed that in these RD drug cimmericials, they always show fit, good looking men and women? Maybe they should show reality - balding men with pot bellies andfat women with no makeup!

by Anonymousreply 5512/21/2012

Drug companies are such honest and humane people, they know how to help the world be a better place.

by Anonymousreply 5612/21/2012

Sort of reminds me of the early days of television where sitcoms and other shows portraying a married couple there would always be twin beds. Plus, no scenes showing a toilet or use of the word "Bull."

by Anonymousreply 5701/19/2013

They're in bathtubs because they're soaking their aching genitals! Why else are they each in a separate bathtub at the end of a commercial that begins with flirtatious sexual arousal? Both are side by side, holding hands and looking very composed and satisfied, soaking their "parts" after the chemically induced deed was done.

by Anonymousreply 5810/20/2014

Most of the guys in the Viagra commercials are strong and sexy looking and fuckable

by Anonymousreply 5910/20/2014

Why does a person need to find a bathroom?

by Anonymousreply 6004/26/2015

He is undoubtedly trying to cool down his 4 hour erection.

by Anonymousreply 6104/26/2015

From my days in the advertising business: The image doesn't HAVE to make any sense. In fact, many times it's better if it is so nonsensical that people spend all kinds of time discussing WTF it really means.

Obviously this tactic has worked well for Cialis.

by Anonymousreply 6204/26/2015

I think the true symbolism of the ad is you are old. Have sex now while your partner is still here, because one day these bathtubs will be coffins. It's subliminal, bittersweet, fear porn. Pharmaceutical companies want to cash in on the biggest demographic, while they still can (get it up)- baby boomers.

by Anonymousreply 6304/26/2015

I remember seeing someone in the bathtub at the Mineshaft and he was yelling "I need some cop piss!"

by Anonymousreply 6404/26/2015

I figured they screwed so much that they need a bath to clean up and sooth their sore muscles. LMAO

by Anonymousreply 6504/26/2015

They are into PISS and gonna pee allover each other. Fucking PISS Queens.

by Anonymousreply 6604/26/2015

R59 10+ years ago, when Viagra started advertising heavily, they used to have a theme song with the closing line of "I'm ready for you and I hope you're ready for me", with an incredibly hot 50-ish man. We loved that commercial, and still sing the song these days for a lark!

by Anonymousreply 6704/26/2015

On each commercial they comment on finding a bathroom....why?!

by Anonymousreply 6806/25/2015
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