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Facebook is reportedly changing its name

Facebook is rebranding and changing its company name as soon as next week, according to The Verge. Apparently, the social media giant will have a new name that will reflect its focus on creating a metaverse. It's also possibly connected to its unreleased social virtual reality world called Horizon Worlds. The social network itself will likely retain the Facebook branding and will be under a new parent company, along with Instagram, WhatsApp and Oculus. That would be similar to what Google did in 2015 when it put its various projects and divisions, along with itself, under its parent company Alphabet.

The Verge says the name change is a closely guarded secret at the moment and not even all senior leaders have knowledge about it. Mark Zuckerberg has long talked about wanting to make Facebook a metaverse company and has been taking steps towards that goal. Earlier this year, Facebook formed a team dedicated to building a metaverse, and just a few days ago, it talked about adding 10,000 "high-skilled" jobs across the European Union over the next five years to build its virtual and augmented reality experiences. It also released the Ray-Ban Stories augmented reality smart glasses in September.

We reached out to Facebook for a statement, and company spokesperson Joe Osborne said: "We don’t comment on rumor or speculation."

It's unclear how long Facebook been has planning on changing its name, but it's almost certainly hoping it'll serve as a distraction from the investigations it's facing and the recent flood of bad press. Former executive-turned-whisleblower Frances Haugen provided the Congress and the Securities and Exchange Commission with a treasure trove of internal documents, dropped several revelations about the company and accused it of choosing "profit over safety" — something Zuckerberg adamantly denied.

In early October, she testified at a Senate hearing about research she says proves that the social network repeatedly lied about its platform, including the "efficacy of its artificial intelligence systems, and its role in spreading divisive and extreme messages." Haugen has several ideas on what Facebook should change, but none of them has anything to do with changing its name. They include going back to chronological feeds from algorithmic ranking, adding some features that would prevent the spread of misinformation and opening Facebook research to people outside the company.

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by Anonymousreply 13October 21, 2021 6:52 PM

Why not call it "The Facebook?"

by Anonymousreply 1October 20, 2021 3:08 PM

Why isn't Congress reining them in?

by Anonymousreply 2October 20, 2021 3:11 PM

Change the name as many times as you want, Fuckerberg.

Everyone still knows that you and your company are a steaming pile of shit!

by Anonymousreply 3October 20, 2021 3:16 PM

“Fuckerberg” has a nice sound to it. I wonder if that’s going to be the new name?

by Anonymousreply 4October 20, 2021 3:18 PM

Dick with ears.

by Anonymousreply 5October 20, 2021 3:33 PM

I hope this starts its death knell.

by Anonymousreply 6October 20, 2021 3:40 PM

Facebook owns Instagram, the platform everyone 32 and under spends 20 hours a day on. Facebook isn’t imploding anytime soon.

by Anonymousreply 7October 20, 2021 3:44 PM


by Anonymousreply 8October 20, 2021 3:45 PM

Big mistake. Huge.

by Anonymousreply 9October 20, 2021 3:45 PM

Original thread:

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by Anonymousreply 10October 20, 2021 3:45 PM

Why are you such a cunt, R10?

by Anonymousreply 11October 20, 2021 10:21 PM

They should call it ZuckWorld.

by Anonymousreply 12October 21, 2021 5:18 PM

How about BorisBook? Or Ling Ling?

by Anonymousreply 13October 21, 2021 6:52 PM
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