Petition Calls For Trader Joe’s To Change ‘Racist’ Packaging
Responding to calls for Trader Joe’s to stop labeling its international food products with ethnic-sounding names, the grocery store chain said it has been in a years long process of repackaging those products and will soon complete the work.
In the latest call to re-name racially-charged brands and logos, nearly 1,000 people have signed an online petition urging the retail giant to rename products labeled “Trader Ming’s,” “Trader José,” or “Trader Giotto’s” to refer to Chinese, Mexican or Italian food, respectively, SFGate reported.
|by Anonymous||reply 106||07/31/2020|
So fucking stupid. Better close the whole store, because I’m sure the food and store is tired of being MISGENDERED!!! Should call it Colonial Thieving Jo’s They/Them
|by Anonymous||reply 1||07/19/2020|
Joseph is a Hebrew name, technically.
|by Anonymous||reply 2||07/19/2020|
I blame the whole Bernie/Woke/Trans white college student movement for this bullshit.
They are going to destroy everything they can grab a hold of, but they're basically just little fucking fascists.
|by Anonymous||reply 3||07/19/2020|
This race war narrative is getting out of control.
|by Anonymous||reply 4||07/19/2020|
[quote]Should call it Colonial Thieving Jo’s They/Them
Thieving Jo? All I did was hotwire the school van to the Chugalug Bar!
|by Anonymous||reply 5||07/19/2020|
R3, Bernie? Nope! These kinds of people hate Bernie because he’s a white male and because they don’t see him as intersectional. He thinks economic justice is more important than Seperating everyone up by race.
These kinds of folks supported Biden and Elizabeth Warren
|by Anonymous||reply 6||07/19/2020|
This is Karenism writ large.
|by Anonymous||reply 7||07/19/2020|
Why is it "Trader Ming's" and not "Trader Jiang's" or something else with a J sound?
|by Anonymous||reply 8||07/19/2020|
"Trader Ming"? This is actually a thing they did?
|by Anonymous||reply 9||07/19/2020|
But it's just a lot easier for me to autofill a petition than it is to do something hard about like immigration reform or something-- how am I even going to share that on my Facebook/Insta/Twitter?
|by Anonymous||reply 10||07/19/2020|
All this crap is made by the same people who make regular grocery store foods.
|by Anonymous||reply 11||07/19/2020|
Yes, it's a cutesy thing they do to change the house-brand "Trader Joe" name on "ethnic" foods according to the culture. Or is it "Ming " that you have more of a problem with?
|by Anonymous||reply 12||07/19/2020|
Oh no! I really like the frozen wonton soup.
|by Anonymous||reply 13||07/19/2020|
Make it a law that only scuzzy-looking str8 white guys can be used to sell food.
|by Anonymous||reply 14||07/19/2020|
Woah!!!! A 1000 signatures!
Hell hath no fury like a 1,000 signatures!
Kinda like being intimidated by the Twitter 'Tards, only.....much less impressive.
|by Anonymous||reply 15||07/19/2020|
R3 they're also going for the low hanging fruit. Toppling a statue may make you feel better but it changes nothing.
|by Anonymous||reply 16||07/19/2020|
“Trader Giotto" ?
In Italian it would be "Trader Giuseppe".
But either way, no Italian is going to complain. If anything, giving the name an Italian twist will be seen as a compliment.
|by Anonymous||reply 17||07/19/2020|
The feta cheese is also from…
Dun dun [bold]DUNNNNNNNNNN…[/bold]
|by Anonymous||reply 18||07/19/2020|
Liberal white women are out of control. They have nothing better to do than complain about the most mundane things since no guy wants to touch their ugly junk.
Hispanic people don't think about shit like this.
Attention liberal white women, quit trying to start shit on our behalf. We don't care and we don't need you to exploit us any further. Fuck off!!
|by Anonymous||reply 19||07/19/2020|
[quote]Hispanic people don't think about shit like this.
Clearly you haven't been to a major urban area.
|by Anonymous||reply 20||07/19/2020|
My Japanese husband says:
"If Trader Ming's was claiming to make sushi, that would be offensive. Otherwise, I don't get it. I've always thought it harmless and silly that they got creative with their naming."
|by Anonymous||reply 21||07/19/2020|
Is it cutesy? It feels racist....just call everything Trader Joes. Wtf is Trader Ming?
|by Anonymous||reply 22||07/19/2020|
I hope Trader Jamal’s cornbread isn’t affected.
|by Anonymous||reply 24||07/19/2020|
PF Chang is looking around nervously.
|by Anonymous||reply 25||07/19/2020|
What bugs me the most is THIS SHIT is what Americans are focused on.
NOT the rich 1% raping the country for decades. Americans are the dumbest CUNTS on the planet! We deserve this bullshit because WE ARE DUMB!!!!!!!!!!!!!
|by Anonymous||reply 26||07/19/2020|
I have a bigger problem with the fact that they rarely name the country of origin on their labels. I thought this was a law now? It makes me feel like they are deliberately obfuscating because they know certain locations would be seen as undesirable (China, for example) and then no one would buy them. Even Aldi lists origins on their products.
|by Anonymous||reply 28||07/19/2020|
R12, I'd probably select a name that wasn't usually associated with "The Merciless", myself.
It's a step up from Trader Fu Manchu, but not by much.
|by Anonymous||reply 29||07/19/2020|
What about me, dude? I'm AWESOME.
|by Anonymous||reply 30||07/19/2020|
They wouldn't dare use Trader Mohammed's for middle eastern items. (Trader Mo's might be problematic, too.)
|by Anonymous||reply 31||07/19/2020|
R31 Especially if TJ's dared to portray Muhammad with a cheeky picture. Sultan Abdullah's Hummus might work though.
|by Anonymous||reply 32||07/19/2020|
R28, when looking at those, make sure you pay attention to whether it says 'made in', 'manufactured in', or 'distributed by' because that's how companies are getting around. It will say it's distributed by some company in New Jersey or Georgia or something because they have a corporate center or warehouse there but it's actually MADE in China.
|by Anonymous||reply 33||07/19/2020|
R19, I’ve been thinking about this for some time now, “ dear white people, please stop telling me by what I should be offended.”
|by Anonymous||reply 34||07/19/2020|
R24, I choked while laughing! Trader Jamal...OMG.
|by Anonymous||reply 35||07/19/2020|
Racism no longer has any meaning. It’s whatever you want, folks.
|by Anonymous||reply 36||07/19/2020|
I used to shop there and notice a juice called Heart of Darkness which is now labeled as Mango Passionfruit.
|by Anonymous||reply 37||07/19/2020|
Frankly,I always thought that Trader Jose was fine.
But, Trader Ming and Trader Giotto are racist.
Now Trader Qiao, Trader Giuseppe, Trader Joos, Trader Pepe - those are fine.
|by Anonymous||reply 38||07/19/2020|
Now I’m offended that there hasn’t been a Trader Jagdish label on all the Indian food items they sell.
|by Anonymous||reply 39||07/19/2020|
The Trader Karen’s Saltine Crackers are Karenphobic.
|by Anonymous||reply 40||07/19/2020|
r40 You're mistaken. They only use the Trader Karen label on their feminine hygiene products.
|by Anonymous||reply 41||07/19/2020|
Is the gefilte fish from Trader Jew?
|by Anonymous||reply 42||07/19/2020|
They also have a Trader Jacques french soap-don't forget to be offended by that.
|by Anonymous||reply 43||07/19/2020|
Trader Jacques is offensive.
Trade Jose is fine.
|by Anonymous||reply 44||07/19/2020|
[quote] I blame the whole Bernie/Woke/Trans white college student movement for this bullshit.
I blame their parents for not whipping their asses often enough.
|by Anonymous||reply 45||07/19/2020|
I think TJ’s naming practices are uneven. Their frozen gyoza lineup (chicken, pork, vegetable, Thai shrimp) are still Trader Joe’s without any Japanese renaming. However the shrimp dumpling is “Thai Shrimp Gyoza” with gyoza being a Japanese type dumpling. So if anything TJ is guilty of mislabeling and lumping all Asian food as interchangeable.
|by Anonymous||reply 46||07/19/2020|
But isn't marketing ethnic foods under "Joe" cultural appropriation?
|by Anonymous||reply 47||07/19/2020|
Maybe they should just forbid Trader Joe's to sell ethnic foods. Or maybe they should just burn the place down.
|by Anonymous||reply 48||07/19/2020|
"Trading" is a problematic, capitalistic/colonialist construct. WE DEMAND that the company be renamed "Groveling Supplicator Joe's" and that POC always be served first, at half price. And Trans Women of Color be given their food free as befits their station at the head of the line of those victimized by Raper Joe's.
|by Anonymous||reply 49||07/19/2020|
r18 I guess that's why it tastes like shit.
|by Anonymous||reply 51||07/19/2020|
Are these companies even listing to real POC on Twitter? Most of them couldn't care less about this shit. They want the police to stop killing them. A very reasonable request.
|by Anonymous||reply 52||07/19/2020|
Trader Joe's evolved out a of small chain called Pronto Markets. Should they go back to that name, or would it be offensive to Italians?
|by Anonymous||reply 53||07/19/2020|
Trader Joe's is named after its founder, Joe Coulombe. The company began in 1958 as a Greater Los Angeles area chain known as Pronto Market convenience stores. Coulombe felt the original Pronto Markets were too similar to 7-Eleven and the competition would be disastrous.
Coulombe developed the idea of the Trader Joe's South Seas motif while on vacation in the Caribbean. The Tiki culture fad of the 1960s was fresh in the cultural memory and he had noticed that Americans were traveling more and were acquiring tastes they had trouble satisfying in American supermarkets at the time.
|by Anonymous||reply 56||07/19/2020|
Trader Ching Chong Charlie's
|by Anonymous||reply 57||07/19/2020|
Traders Joe's Pita Chips are made by Stacy's Pita Chips, and their bottled smoothie juices are the exact product as Naked Juice.
|by Anonymous||reply 59||07/19/2020|
How has Trader Jemima's not been mentioned? TJ buys the rights to Aunt Jemima, and "Viola"...the label will feature Viola Davis, of course.
|by Anonymous||reply 60||07/19/2020|
R42 WINS THE INTERNET!!! Well played, R42!
|by Anonymous||reply 61||07/19/2020|
[quote]How has Trader Jemima's not been mentioned? TJ buys the rights to Aunt Jemima
That's even worse: Slave Trader Jemima. That would mean she was buying and selling her own people.
|by Anonymous||reply 62||07/19/2020|
R62, she's Traitor Jemima!
|by Anonymous||reply 63||07/20/2020|
Should change the name to Traitor Trump's.
|by Anonymous||reply 64||07/20/2020|
Oddly enough, Trader Jerkoff in the Salad Bar When No One's Looking has not been used.
|by Anonymous||reply 65||07/20/2020|
Trader Joe's doesn't have a salad bar.
|by Anonymous||reply 66||07/20/2020|
Slide it up my Whole Foods, then.
|by Anonymous||reply 67||07/20/2020|
I guess this won't be making a comeback either.
|by Anonymous||reply 68||07/20/2020|
Perfect for oven recipes!
|by Anonymous||reply 69||07/20/2020|
I shrugged when they took down Aunt Jemima, because I would never buy that product. Coming for Trader Joe's hits close to home, since I buy those items all the time.
|by Anonymous||reply 70||07/20/2020|
I seriously doubt there was any unkind or racist intent when Trader Joe’s named those products. It seems dated and unnecessary though.
|by Anonymous||reply 71||07/20/2020|
It's just tacky. Trader Joe's is the name - I don't need to be reminded that soy sauce is Asian, thank you.
|by Anonymous||reply 72||07/20/2020|
Getting so sick and tired of this shit.
|by Anonymous||reply 73||07/20/2020|
Biden needs to tell these people to get a life instead of placating their nonsense. That’s why he’s going to lose.
|by Anonymous||reply 74||07/20/2020|
This is fucking lunacy. A playful celebration of cultural homage read as some profound insult. Fuck every petition-signing asshole with no life and too much free time. The “woke” kids Of today are fascist monsters. I hooe they all die of corona.
|by Anonymous||reply 75||07/20/2020|
Someone or some corporation just needs to tell these woke SJWs to fuck off. It's become a joke, taking all the energy out of what we really should be focused on. Income inequality, an inequitable justice system and a tax system that hands the keys to the treasury to the 1%. But labels at Trader Joe's is just so much easier. All these micro-offenses will completely derail any correction of the macro issues.
|by Anonymous||reply 76||07/20/2020|
Experience tells us that once these SJWs have drawn blood from a victim, they know they have a live one, and they'll keep doubling down. So with that in mind, and sarcasm aside, I would expect to see these complaints shortly:
-- The Hawaiian/Aloha shirts worn by employees and the faux-Polynesian/Tiki imagery used in branding is sacred to the Indigenous Peoples of the Pacific Islands and should be dropped immediately, and an apology/restitutions made.
-- The sales of "ethnic" foods, under whatever brand name, is cultural appropriation and must be halted. Even if (say) the manufacturer subcontracted to make the frozen tamales is actually owned by a Mexican family, TJ's takes a cut of profits, which is exploitation. And they sell the food to just anyone with money, regardless of whether that person has a genetic right to eat tamales.
|by Anonymous||reply 77||07/20/2020|
What a shitty time to be alive. Let's just go back to no frills for the snowflakes.
|by Anonymous||reply 78||07/20/2020|
As ridiculous as it sounds, it sounds completely plausible at the same time r77. That’s what is so amazing about all of this.
|by Anonymous||reply 79||07/20/2020|
R78, make sure that we refer to those as labels without color, not white. Thank you.
|by Anonymous||reply 80||07/20/2020|
R80, thanks for your vile racist contribution, suggesting that "labels without color" are superior. Examine your behavior, sit down, be silent, and listen to the voices of POC, and LEARN TO DO BETTER.
The correct term is "nonmelanated labels."
|by Anonymous||reply 82||07/20/2020|
[quote] Biden needs to tell these people to get a life instead of placating their nonsense.
We have to get in first.
Then he can remind them of reality and grown up life - hopefully in an elucidating but non-offensive way. Or just ignore them.
|by Anonymous||reply 83||07/20/2020|
R41 They ought to name those Trader Josephine.
|by Anonymous||reply 84||07/21/2020|
I keep waiting for someone to get mad about Newman's Own Mexican food, especially since Paul Newman really DID wear brownface and sombreros in that terrible movie he did with William Shatner.
|by Anonymous||reply 85||07/21/2020|
The Outrage (1964) is the movie I was trying to remember in R85:
|by Anonymous||reply 86||07/21/2020|
First they came for Aunt Jemima and I didn’t speak out because I didn’t care...
|by Anonymous||reply 87||07/21/2020|
There's no sufficient word to describe the irony of people who do nothing but have total meltdowns any time a brand changes their product calling others hypersensitive. It's the Dunning-Kruger effect. You're so much of a snowflake you don't realize how much of a snowflake you are.
Normal response to Aunt Jemima changing it's packaging: Great.
Irrational one: PC MADNESS IS DESTROYING THE FABRIC OF SOCIETY. NO MORE "TRADER MING'S" ORANGE CHICKEN? THIS IS THE FUTURE LIBERALS WANT.
It's just laughable the levels of derangement in and clinging you see expressed in these threads.
|by Anonymous||reply 88||07/21/2020|
They better not mess with Trader Jo’s Ranch Dressing!
|by Anonymous||reply 89||07/21/2020|
R85 I don't think anyone's REALLY that torn up about white people selling and consuming very poor quality salsa but don't quote me on that.
|by Anonymous||reply 90||07/21/2020|
I'm sorry but how is changing the name on the packaging of their ethnic foods to stereotypical foreign names like Trader Ming and Trader Jose somehow less racist than just keeping it as Trader Joe's?
What are they gonna change the name on their samosas to? Trader Apu? And what about the name on their humus? Trader Osama?
|by Anonymous||reply 91||07/21/2020|
I imagine store managers will no longer be allowed to wear these:
|by Anonymous||reply 92||07/21/2020|
R88 fights racism with more racism.
|by Anonymous||reply 93||07/21/2020|
anyone who has a problem with playful homage to a country/ethnicity needs to be kicked in the cunt. that 17 year old idiot California girl especially.
|by Anonymous||reply 94||07/22/2020|
R42 Nice try, but not funny or cutesy enough really. He'Brew Beer is a clever take on such a marketing ploy however, and it's good beer too.
|by Anonymous||reply 95||07/22/2020|
So racist stereotypes are only racist when perpetrated by Gentiles, right?
|by Anonymous||reply 96||07/22/2020|
R92 most certainly not. That is such blatant white capitalist imperialism, I don't feel safe coming here anymore.
|by Anonymous||reply 97||07/22/2020|
Then I guess we need to cancel Weird Al Yankovic and Tom Selleck for popularizing them.
|by Anonymous||reply 98||07/22/2020|
Uh-oh. Some wokesters are gonna need a safe space, 'cause Trader Joe's is officially NOT having it.
They ain't changing the names. See the announcement on their site:
|by Anonymous||reply 100||07/30/2020|
Yay! So sick of the faux-woke theatrics so many other retailers and corporate entities fell all over themselves to perform just to capitulate to the bullying antics of the triggered twitterati. It made me think much less of them.
|by Anonymous||reply 101||07/30/2020|
I am now going to buy everything I can at Trader Joe's!
THANK YOU, TRADER JOES! Your innocent, humorous ethnic marketing is one of the reasons we love you. Thank you for not caving in to the misguided social justice warriors!
|by Anonymous||reply 102||07/30/2020|
Now if they'd only deliver or offer curbside pickup I could shop there again.
|by Anonymous||reply 103||07/30/2020|
I can't speak for every location, but shopping in person at my TJ's has been a pretty pleasant and safe experience. Everyone is checked at the door to make sure they are masked, admission is limited to a certain amount of people, carts are cleaned and handed to you as you enter. The other shoppers have been quite civilized, as well, nothing like the wacko videos that have been going around.
|by Anonymous||reply 104||07/30/2020|
I'm glad they didn't cave and left room for a bit of whimsy.
|by Anonymous||reply 105||07/30/2020|