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Petition Calls For Trader Joe’s To Change ‘Racist’ Packaging

Responding to calls for Trader Joe’s to stop labeling its international food products with ethnic-sounding names, the grocery store chain said it has been in a years long process of repackaging those products and will soon complete the work.

In the latest call to re-name racially-charged brands and logos, nearly 1,000 people have signed an online petition urging the retail giant to rename products labeled “Trader Ming’s,” “Trader José,” or “Trader Giotto’s” to refer to Chinese, Mexican or Italian food, respectively, SFGate reported.

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by Anonymousreply 10607/31/2020

So fucking stupid. Better close the whole store, because I’m sure the food and store is tired of being MISGENDERED!!! Should call it Colonial Thieving Jo’s They/Them

by Anonymousreply 107/19/2020

Joseph is a Hebrew name, technically.

by Anonymousreply 207/19/2020

I blame the whole Bernie/Woke/Trans white college student movement for this bullshit.

They are going to destroy everything they can grab a hold of, but they're basically just little fucking fascists.

by Anonymousreply 307/19/2020

This race war narrative is getting out of control.

by Anonymousreply 407/19/2020

[quote]Should call it Colonial Thieving Jo’s They/Them

Thieving Jo? All I did was hotwire the school van to the Chugalug Bar!

by Anonymousreply 507/19/2020

R3, Bernie? Nope! These kinds of people hate Bernie because he’s a white male and because they don’t see him as intersectional. He thinks economic justice is more important than Seperating everyone up by race.

These kinds of folks supported Biden and Elizabeth Warren

by Anonymousreply 607/19/2020

This is Karenism writ large.

by Anonymousreply 707/19/2020

Why is it "Trader Ming's" and not "Trader Jiang's" or something else with a J sound?

by Anonymousreply 807/19/2020

"Trader Ming"? This is actually a thing they did?

by Anonymousreply 907/19/2020

But it's just a lot easier for me to autofill a petition than it is to do something hard about like immigration reform or something-- how am I even going to share that on my Facebook/Insta/Twitter?

by Anonymousreply 1007/19/2020

All this crap is made by the same people who make regular grocery store foods.

by Anonymousreply 1107/19/2020

Yes, it's a cutesy thing they do to change the house-brand "Trader Joe" name on "ethnic" foods according to the culture. Or is it "Ming " that you have more of a problem with?

by Anonymousreply 1207/19/2020

Oh no! I really like the frozen wonton soup.

by Anonymousreply 1307/19/2020

Make it a law that only scuzzy-looking str8 white guys can be used to sell food.

by Anonymousreply 1407/19/2020

Woah!!!! A 1000 signatures!

Hell hath no fury like a 1,000 signatures!

Kinda like being intimidated by the Twitter 'Tards, only.....much less impressive.

by Anonymousreply 1507/19/2020

R3 they're also going for the low hanging fruit. Toppling a statue may make you feel better but it changes nothing.

by Anonymousreply 1607/19/2020

“Trader Giotto" ?

In Italian it would be "Trader Giuseppe".

But either way, no Italian is going to complain. If anything, giving the name an Italian twist will be seen as a compliment.

by Anonymousreply 1707/19/2020

The feta cheese is also from…

Dun dun [bold]DUNNNNNNNNNN…[/bold]


by Anonymousreply 1807/19/2020

Liberal white women are out of control. They have nothing better to do than complain about the most mundane things since no guy wants to touch their ugly junk.

Hispanic people don't think about shit like this.

Attention liberal white women, quit trying to start shit on our behalf. We don't care and we don't need you to exploit us any further. Fuck off!!

by Anonymousreply 1907/19/2020

[quote]Hispanic people don't think about shit like this.

Clearly you haven't been to a major urban area.

by Anonymousreply 2007/19/2020

My Japanese husband says:

"If Trader Ming's was claiming to make sushi, that would be offensive. Otherwise, I don't get it. I've always thought it harmless and silly that they got creative with their naming."

by Anonymousreply 2107/19/2020

Is it cutesy? It feels racist....just call everything Trader Joes. Wtf is Trader Ming?

by Anonymousreply 2207/19/2020

First World problems.

by Anonymousreply 2307/19/2020

I hope Trader Jamal’s cornbread isn’t affected.

by Anonymousreply 2407/19/2020

PF Chang is looking around nervously.

by Anonymousreply 2507/19/2020

What bugs me the most is THIS SHIT is what Americans are focused on.

NOT the rich 1% raping the country for decades. Americans are the dumbest CUNTS on the planet! We deserve this bullshit because WE ARE DUMB!!!!!!!!!!!!!

by Anonymousreply 2607/19/2020

Sum Ting Wong

by Anonymousreply 2707/19/2020

I have a bigger problem with the fact that they rarely name the country of origin on their labels. I thought this was a law now? It makes me feel like they are deliberately obfuscating because they know certain locations would be seen as undesirable (China, for example) and then no one would buy them. Even Aldi lists origins on their products.

by Anonymousreply 2807/19/2020

R12, I'd probably select a name that wasn't usually associated with "The Merciless", myself.

It's a step up from Trader Fu Manchu, but not by much.

by Anonymousreply 2907/19/2020

What about me, dude? I'm AWESOME.

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by Anonymousreply 3007/19/2020

They wouldn't dare use Trader Mohammed's for middle eastern items. (Trader Mo's might be problematic, too.)

by Anonymousreply 3107/19/2020

R31 Especially if TJ's dared to portray Muhammad with a cheeky picture. Sultan Abdullah's Hummus might work though.

by Anonymousreply 3207/19/2020

R28, when looking at those, make sure you pay attention to whether it says 'made in', 'manufactured in', or 'distributed by' because that's how companies are getting around. It will say it's distributed by some company in New Jersey or Georgia or something because they have a corporate center or warehouse there but it's actually MADE in China.

by Anonymousreply 3307/19/2020

R19, I’ve been thinking about this for some time now, “ dear white people, please stop telling me by what I should be offended.”

by Anonymousreply 3407/19/2020

R24, I choked while laughing! Trader Jamal...OMG.

by Anonymousreply 3507/19/2020

Racism no longer has any meaning. It’s whatever you want, folks.

by Anonymousreply 3607/19/2020

I used to shop there and notice a juice called Heart of Darkness which is now labeled as Mango Passionfruit.

by Anonymousreply 3707/19/2020

Frankly,I always thought that Trader Jose was fine.

But, Trader Ming and Trader Giotto are racist.

Now Trader Qiao, Trader Giuseppe, Trader Joos, Trader Pepe - those are fine.

by Anonymousreply 3807/19/2020

Now I’m offended that there hasn’t been a Trader Jagdish label on all the Indian food items they sell.

by Anonymousreply 3907/19/2020

The Trader Karen’s Saltine Crackers are Karenphobic.

by Anonymousreply 4007/19/2020

r40 You're mistaken. They only use the Trader Karen label on their feminine hygiene products.

by Anonymousreply 4107/19/2020

Is the gefilte fish from Trader Jew?

by Anonymousreply 4207/19/2020

They also have a Trader Jacques french soap-don't forget to be offended by that.

by Anonymousreply 4307/19/2020

Trader Jacques is offensive.

Trade Jose is fine.

by Anonymousreply 4407/19/2020

[quote] I blame the whole Bernie/Woke/Trans white college student movement for this bullshit.

I blame their parents for not whipping their asses often enough.

by Anonymousreply 4507/19/2020

I think TJ’s naming practices are uneven. Their frozen gyoza lineup (chicken, pork, vegetable, Thai shrimp) are still Trader Joe’s without any Japanese renaming. However the shrimp dumpling is “Thai Shrimp Gyoza” with gyoza being a Japanese type dumpling. So if anything TJ is guilty of mislabeling and lumping all Asian food as interchangeable.

by Anonymousreply 4607/19/2020

But isn't marketing ethnic foods under "Joe" cultural appropriation?

by Anonymousreply 4707/19/2020

Maybe they should just forbid Trader Joe's to sell ethnic foods. Or maybe they should just burn the place down.

by Anonymousreply 4807/19/2020

"Trading" is a problematic, capitalistic/colonialist construct. WE DEMAND that the company be renamed "Groveling Supplicator Joe's" and that POC always be served first, at half price. And Trans Women of Color be given their food free as befits their station at the head of the line of those victimized by Raper Joe's.

by Anonymousreply 4907/19/2020

WHAT R45 SAID!!!!!!!!

by Anonymousreply 5007/19/2020

r18 I guess that's why it tastes like shit.

by Anonymousreply 5107/19/2020

Are these companies even listing to real POC on Twitter? Most of them couldn't care less about this shit. They want the police to stop killing them. A very reasonable request.

by Anonymousreply 5207/19/2020

Trader Joe's evolved out a of small chain called Pronto Markets. Should they go back to that name, or would it be offensive to Italians?

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by Anonymousreply 5307/19/2020

It did, r53?

by Anonymousreply 5407/19/2020

r54 Yes.

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by Anonymousreply 5507/19/2020

Trader Joe's is named after its founder, Joe Coulombe. The company began in 1958 as a Greater Los Angeles area chain known as Pronto Market convenience stores. Coulombe felt the original Pronto Markets were too similar to 7-Eleven and the competition would be disastrous.

Coulombe developed the idea of the Trader Joe's South Seas motif while on vacation in the Caribbean. The Tiki culture fad of the 1960s was fresh in the cultural memory and he had noticed that Americans were traveling more and were acquiring tastes they had trouble satisfying in American supermarkets at the time.

by Anonymousreply 5607/19/2020

Trader Ching Chong Charlie's

by Anonymousreply 5707/19/2020

R57 = Rosie O'Donnell

by Anonymousreply 5807/19/2020

Traders Joe's Pita Chips are made by Stacy's Pita Chips, and their bottled smoothie juices are the exact product as Naked Juice.

by Anonymousreply 5907/19/2020

How has Trader Jemima's not been mentioned? TJ buys the rights to Aunt Jemima, and "Viola"...the label will feature Viola Davis, of course.

by Anonymousreply 6007/19/2020

R42 WINS THE INTERNET!!! Well played, R42!

by Anonymousreply 6107/19/2020

[quote]How has Trader Jemima's not been mentioned? TJ buys the rights to Aunt Jemima

That's even worse: Slave Trader Jemima. That would mean she was buying and selling her own people.

by Anonymousreply 6207/19/2020

R62, she's Traitor Jemima!

by Anonymousreply 6307/20/2020

Should change the name to Traitor Trump's.

by Anonymousreply 6407/20/2020

Oddly enough, Trader Jerkoff in the Salad Bar When No One's Looking has not been used.

by Anonymousreply 6507/20/2020

Trader Joe's doesn't have a salad bar.

by Anonymousreply 6607/20/2020

Slide it up my Whole Foods, then.

by Anonymousreply 6707/20/2020

I guess this won't be making a comeback either.

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by Anonymousreply 6807/20/2020

Perfect for oven recipes!

by Anonymousreply 6907/20/2020

I shrugged when they took down Aunt Jemima, because I would never buy that product. Coming for Trader Joe's hits close to home, since I buy those items all the time.

by Anonymousreply 7007/20/2020

I seriously doubt there was any unkind or racist intent when Trader Joe’s named those products. It seems dated and unnecessary though.

by Anonymousreply 7107/20/2020

It's just tacky. Trader Joe's is the name - I don't need to be reminded that soy sauce is Asian, thank you.

by Anonymousreply 7207/20/2020

Getting so sick and tired of this shit.

by Anonymousreply 7307/20/2020

Biden needs to tell these people to get a life instead of placating their nonsense. That’s why he’s going to lose.

by Anonymousreply 7407/20/2020

This is fucking lunacy. A playful celebration of cultural homage read as some profound insult. Fuck every petition-signing asshole with no life and too much free time. The “woke” kids Of today are fascist monsters. I hooe they all die of corona.

by Anonymousreply 7507/20/2020

Someone or some corporation just needs to tell these woke SJWs to fuck off. It's become a joke, taking all the energy out of what we really should be focused on. Income inequality, an inequitable justice system and a tax system that hands the keys to the treasury to the 1%. But labels at Trader Joe's is just so much easier. All these micro-offenses will completely derail any correction of the macro issues.

by Anonymousreply 7607/20/2020

Experience tells us that once these SJWs have drawn blood from a victim, they know they have a live one, and they'll keep doubling down. So with that in mind, and sarcasm aside, I would expect to see these complaints shortly:

-- The Hawaiian/Aloha shirts worn by employees and the faux-Polynesian/Tiki imagery used in branding is sacred to the Indigenous Peoples of the Pacific Islands and should be dropped immediately, and an apology/restitutions made.

-- The sales of "ethnic" foods, under whatever brand name, is cultural appropriation and must be halted. Even if (say) the manufacturer subcontracted to make the frozen tamales is actually owned by a Mexican family, TJ's takes a cut of profits, which is exploitation. And they sell the food to just anyone with money, regardless of whether that person has a genetic right to eat tamales.

by Anonymousreply 7707/20/2020

What a shitty time to be alive. Let's just go back to no frills for the snowflakes.

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by Anonymousreply 7807/20/2020

As ridiculous as it sounds, it sounds completely plausible at the same time r77. That’s what is so amazing about all of this.

by Anonymousreply 7907/20/2020

R78, make sure that we refer to those as labels without color, not white. Thank you.

by Anonymousreply 8007/20/2020

R53, cool. Thanks.

by Anonymousreply 8107/20/2020

R80, thanks for your vile racist contribution, suggesting that "labels without color" are superior. Examine your behavior, sit down, be silent, and listen to the voices of POC, and LEARN TO DO BETTER.

The correct term is "nonmelanated labels."

by Anonymousreply 8207/20/2020

[quote] Biden needs to tell these people to get a life instead of placating their nonsense.

We have to get in first.

Then he can remind them of reality and grown up life - hopefully in an elucidating but non-offensive way. Or just ignore them.

by Anonymousreply 8307/20/2020

R41 They ought to name those Trader Josephine.

by Anonymousreply 8407/21/2020

I keep waiting for someone to get mad about Newman's Own Mexican food, especially since Paul Newman really DID wear brownface and sombreros in that terrible movie he did with William Shatner.

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by Anonymousreply 8507/21/2020

The Outrage (1964) is the movie I was trying to remember in R85:

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by Anonymousreply 8607/21/2020

First they came for Aunt Jemima and I didn’t speak out because I didn’t care...

by Anonymousreply 8707/21/2020

There's no sufficient word to describe the irony of people who do nothing but have total meltdowns any time a brand changes their product calling others hypersensitive. It's the Dunning-Kruger effect. You're so much of a snowflake you don't realize how much of a snowflake you are.

Normal response to Aunt Jemima changing it's packaging: Great.


It's just laughable the levels of derangement in and clinging you see expressed in these threads.

by Anonymousreply 8807/21/2020

They better not mess with Trader Jo’s Ranch Dressing!

by Anonymousreply 8907/21/2020

R85 I don't think anyone's REALLY that torn up about white people selling and consuming very poor quality salsa but don't quote me on that.

by Anonymousreply 9007/21/2020

I'm sorry but how is changing the name on the packaging of their ethnic foods to stereotypical foreign names like Trader Ming and Trader Jose somehow less racist than just keeping it as Trader Joe's?

What are they gonna change the name on their samosas to? Trader Apu? And what about the name on their humus? Trader Osama?

by Anonymousreply 9107/21/2020

I imagine store managers will no longer be allowed to wear these:

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by Anonymousreply 9207/21/2020

R88 fights racism with more racism.

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by Anonymousreply 9307/21/2020

anyone who has a problem with playful homage to a country/ethnicity needs to be kicked in the cunt. that 17 year old idiot California girl especially.

by Anonymousreply 9407/22/2020

R42 Nice try, but not funny or cutesy enough really. He'Brew Beer is a clever take on such a marketing ploy however, and it's good beer too.

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by Anonymousreply 9507/22/2020

So racist stereotypes are only racist when perpetrated by Gentiles, right?

by Anonymousreply 9607/22/2020

R92 most certainly not. That is such blatant white capitalist imperialism, I don't feel safe coming here anymore.

by Anonymousreply 9707/22/2020

Then I guess we need to cancel Weird Al Yankovic and Tom Selleck for popularizing them.

by Anonymousreply 9807/22/2020

Haoles gonna haole.

by Anonymousreply 9907/22/2020

Uh-oh. Some wokesters are gonna need a safe space, 'cause Trader Joe's is officially NOT having it.

They ain't changing the names. See the announcement on their site:

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by Anonymousreply 10007/30/2020

Yay! So sick of the faux-woke theatrics so many other retailers and corporate entities fell all over themselves to perform just to capitulate to the bullying antics of the triggered twitterati. It made me think much less of them.

by Anonymousreply 10107/30/2020

I am now going to buy everything I can at Trader Joe's!

THANK YOU, TRADER JOES! Your innocent, humorous ethnic marketing is one of the reasons we love you. Thank you for not caving in to the misguided social justice warriors!

by Anonymousreply 10207/30/2020

Now if they'd only deliver or offer curbside pickup I could shop there again.

by Anonymousreply 10307/30/2020

I can't speak for every location, but shopping in person at my TJ's has been a pretty pleasant and safe experience. Everyone is checked at the door to make sure they are masked, admission is limited to a certain amount of people, carts are cleaned and handed to you as you enter. The other shoppers have been quite civilized, as well, nothing like the wacko videos that have been going around.

by Anonymousreply 10407/30/2020

I'm glad they didn't cave and left room for a bit of whimsy.

by Anonymousreply 10507/30/2020

R88, Sexist!!!!

by Anonymousreply 10607/31/2020
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