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Does it seem like advertising uses more scantily clad men?

Shirtless men and ripped, hot men with muscled bodies. All over in magazines, advertisements, billboards, etc.

I feel like this was less common even 15 years ago and it was all about women half-nude women before.

by Anonymousreply 4617 hours ago

This is an observation and not a complaint, right?

by Anonymousreply 103/13/2019

I notice it too and I see no problem with this.

by Anonymousreply 203/13/2019

To answer more seriously, it's a combination of things. Part of it is that advertisers have noticed the purchasing power of gay men and are pandering more to the community. Another part is that Instagram and social media is fueling the whole muscle/sixpack body image to teens and young men. Also, women are more encouraged and probably feel more open to ogling men in more gratuitous ways than before.

by Anonymousreply 303/13/2019

men are ogleworthy, after all

by Anonymousreply 403/13/2019

The Calvin Klein men's underwear ads of the 1990's revolutionized the portrayal of male sexuality in North America.

by Anonymousreply 503/13/2019

I'm sure it has nothing to with Madison Avenue realizing that women are the purchasers in the economy.

by Anonymousreply 603/13/2019

Hot dudes are in and it's not gay for guys to check out other half naked bros.

by Anonymousreply 703/13/2019

whats wrong with that?

by Anonymousreply 803/13/2019

Usually it's a gay creative director selling it in to a female marketing director, when they're not having cosmos and shopping for shoes. Gay marketing directors prefer wholesome gay families acting normally. I know first hand in a few of the cases in the link.

by Anonymousreply 903/13/2019

This is a good thing for once.

by Anonymousreply 1003/13/2019

There's a strong, latent homoerotic streak amongst even straight men. That's why Big Dicks are the #1 search porn item for straight men. Everybody subconsciously enjoys a good looking, shirtless man.

by Anonymousreply 1103/13/2019

Just don’t call it “gay.” Straight dudes are admiring peak male physiques too.

by Anonymousreply 1203/13/2019

Women have been objectified like this for decades. It's only fair to return the favor.

by Anonymousreply 1303/13/2019

What r5 said

by Anonymousreply 1403/13/2019

You mean gratuitous male nudity like this, OP?

by Anonymousreply 1503/13/2019

Or this?

by Anonymousreply 1603/13/2019

Nudity and sexuality sells.

by Anonymousreply 1703/13/2019

[quote]Hot dudes are in and it's not gay for guys to check out other half naked bros.

Yes, it is. It is very, very gay, "bro."

by Anonymousreply 1803/13/2019

I've noticed more advertising like this.

'Get shredded in 6 weeks!'

by Anonymousreply 1903/13/2019

Objectivify them.

by Anonymousreply 2003/13/2019

Though kind of tame now, this Calvin Klein underwear ad from 1982 was pretty revolutionary.

by Anonymousreply 2103/13/2019

In 10 years, full frontal erect cocks will be used to advertise everything from ovens to pumpkin spice.

by Anonymousreply 2203/13/2019

In our dreams, R22.

by Anonymousreply 2303/13/2019

I would buy Big Dick pumpkin spice, R22.

by Anonymousreply 2403/13/2019

Finally.

by Anonymousreply 2503/13/2019

OPs ads look like male perfume ads which have always featured hot nude men.

I remember jerking off to the David Gandy in some perfume ad (D&G?) when I was a teenager

by Anonymousreply 2603/13/2019

My favorite of the 90s cologne ad male models.

by Anonymousreply 2703/13/2019

I hope it smelled better than he looks, r27.

by Anonymousreply 2803/13/2019

Good

by Anonymousreply 2903/13/2019

yay, more nekkid mins!

by Anonymousreply 3003/14/2019

Should women ogle men? I thought they were above that. Don't they hate being wolf whistled etc? Or are they just hypocrites?

by Anonymousreply 3103/14/2019

R31, don’t be ridiculous dude

by Anonymousreply 3203/14/2019

R32 no dude it's true many women moan about being ogled and whistled at but somehow they find it ok to do it themselves. Are you going to tell me I'm wrong?

by Anonymousreply 3303/14/2019

Funny how the more skinnier/ripped (and hairless?) a model is, the more likely he is to be near nude. Imagine a fitfat or chubbier guy in the same poses? Yeah, it wouldn't happen.

by Anonymousreply 3403/14/2019

Nobody wants to see a chubby nude guy R34

by Anonymousreply 3503/14/2019

R33: You are wrong. Most women won't act that way, only a minority do. It's the inverse for men. And to enjoy a pic of a nude male is different from catcalling and being an obnoxious ass.

by Anonymousreply 3603/14/2019

Precisely dude

by Anonymousreply 3703/14/2019

Good.

by Anonymousreply 38Last Tuesday at 8:29 AM

It's an outrage! Whatever happened to the feminist movement?

by Anonymousreply 39Last Tuesday at 8:33 AM

I've noticed not only more scantily clad men in advertising lately (which I appreciate), but more same-sex couples subtly placed in commercials among other couples/families as well. Our cable company - Comcast - does target advertising, so I'm sure it knows a gay couple lives here. The same commercials probably aren't being shown to everyone in Redneck, Kentucky.

by Anonymousreply 40Last Tuesday at 8:40 AM

I’d need to see some more examples before I decide if it’s happening more.

by Anonymousreply 41Last Tuesday at 8:49 AM

The 4Ocean guys and their tits

by Anonymousreply 42Last Tuesday at 9:00 AM

r42 tits out for the boys. tits out for the boyssss

by Anonymousreply 43Last Tuesday at 9:00 AM

I work in the ad biz and, basically, men don't make any purchasing decisions on their own any more. Maybe what beer to buy or whatnot but most of the purchases a family makes are done solely by the woman or, at most, in concert with the man. They will agree on big purchases (house, car, vacation, etc) but literally everything else, from clothes to food to toiletries, the purchasing decision is made by the woman. Even single men don't make a ton of purchasing decisions on their own. They usually find a woman to help them buy clothes (mom, sister, girlfriend) or if they are outfitting their apartment, they rely on delivery services (Amazon, etc) and will just get whatever is there. They are picky about TV shows to watch/streaming subscriptions, sports teams and video games and that's about it. Also, men don't watch TV much, except sports.

by Anonymousreply 44Last Tuesday at 9:34 AM

I've noticed it a bit moreso lately.

by Anonymousreply 45Last Tuesday at 12:00 PM

(R3) women care more about a man's $$$ value first than his social standing and lastly his looks.

by Anonymousreply 4617 hours ago
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