We’re constantly being told that we are a jaded and cynical people who are unwilling to believe anything at face value and read signs of predatory marketing attempts in even the most innocent of gestures. But leave it to social media and one of the world’s largest fast food chains to show that some folks will be taken in by even the most blatant marketing gimmick.
In case you hadn’t heard, Burger King — a global, multibillion-dollar foodservice operation with nearly 60 years of history and a brand recognized by just about anyone — claimed on Wednesday that it was changing its name to “Fries King,” and even posted photo evidence of a one restaurant that had supposedly been updated, complete with new cups, a new sign, T-shirts and all the other things you might need to revise as the result of a name change.
It’s obviously a marketing stunt to promote a new french fry-ish product and is certainly not meant to be taken seriously. Name changes are not the kind of things that popular brands do on a whim, especially not when there are thousands of locations, almost all of them owned by franchisees who would want to have a say in whether the BK they have operated for years is suddenly an “FK.”
Speaking of which, just ponder for a moment all the potential jokes that could be made if the company did change its initials to FK. And yet, in spite of this all, the Burger King Facebook page is chock-a-block with what appear to be actual complaints about the name change. Here is just a sampling…