The new host improves on her lead in by 60 percent among women 25-54; "Ellen" has the best debut week in its ten year history.
Queen Latifah’s new talk show got off to an impressive start in its first week increasing 60 percent from its lead-in and 60 percent over the same time period a year ago among the key demographic of women 25-54.
Queen Latifah is easily the top-rated new syndicated talk show, beating its closest competitor by 50 percent.
In the 56 biggest markets, where Nielsen uses meters to get rapid results, Queen Latifah averaged a 1.5 rating and 4 percent share of homes watching TV at that time -- very respectable for a new show.
In New York, Latifah won the 9 a.m. time period on WCBS, which saw a 57 percent improvement over what was in the same slot last year. In New York, Latifah was up 120 percent to a 1.1 and 8 share in the key 25-54 female demo.
Latifah’s strongest market was San Antonia, Texas, the 36th largest market. It was number one at 3 p.m. in the Texas city, beating Ellen DeGeneres and others talkers.
Ellen,however, had something to cheer as well. Ellen had her strongest debut week in the decade long history of the show in total households, averaging an impressive 2.6 rating.
Ellen’s average was up from 2.5 last year and a 1.4 in the year her show debuted (2003). Bethenny Frankel's new show has started slow but is showing some improvement. In its second week her ratings were up 17 percent among the key demo group (women 25-54) to a 0.7, with 5 percent of available TV homes tuned in.
In New York, Bethenny Frankel’s talk show -- up against The View -- had a 1.2 rating and 8 percent share of viewers among the key demo in her second week, up 9 percent from her first week.