Microsoft Turns Siri Against Apple in New Ad
The Microsoft-Apple rivalry is heating up again.
In a new 30-second ad for Windows 8, Microsoft manages to skewer the iPad, Siri and Apple's promotional strategy.
The ad shows the iPad and a Windows 8 tablet side-by-side with Siri repeatedly apologizing for not being able to do what Microsoft's tablet can. "I'm sorry, I can only do one thing at a time," Siri says, before adding, "I guess PowerPoint isn't one of those things. Should we just play 'Chopsticks?'" Sure enough, the person in the video starts playing a flawed version of the song "Chopsticks," poking fun at Apple's iPad Mini commercials which focused on users playing piano.
While Samsung frequently attacks Apple in ads, it has been awhile since we've seen Microsoft go this route — with the exception of a commercial in April that painted both Apple and Samsung fans as buffoons. Perhaps Microsoft drew some inspiration for the latest ad from a parody ad from last year.
The YouTube video includes a link to a page on Microsoft's website, which compares some of the specs between the iPad and Windows 8 tablet.
|by Anonymous||reply 58||08/21/2013|
Did apple really have to [italic]almost[/italic] name their female voice host -- or whatever you call Siri -- after the daughter of America's douchiest Scientologist?
|by Anonymous||reply 1||05/23/2013|
This is a good ad by Microsoft, unlike most of their stuff, but really I have never wanted to do PowerPoint on my iPad!!
|by Anonymous||reply 2||05/23/2013|
Excellent ad that makes the points.
|by Anonymous||reply 3||05/23/2013|
Apple bought Siri
They kept the existing name.
|by Anonymous||reply 4||05/23/2013|
I have used Macs starting with the Mac Plus back in 1985, and currently I have a MacBook Pro, a 27" iMac, an iPhone, an iPad, and a couple of iPods. I also have a few PCs, and have had a few different droids. So, while I am heavily Apple-biased, I also use PCs (I'm in IT, so there's no way of getting around that in my company's server environment).
Having stated all of the above, my hat is off to Microsoft for this ad. It really was snarky-done-well. I wonder what ad agency they hired for this?
|by Anonymous||reply 5||05/23/2013|
Though the second ad, in the linked page, highlighted great features in their tablet.
|by Anonymous||reply 6||05/23/2013|
This ad, unlike most Microsoft ads, does not suck.
I wonder if we'll actually see it on TV.
|by Anonymous||reply 7||05/23/2013|
Countdown to Apple Fan-boy Butt-hurt in 3... 2... 1...
|by Anonymous||reply 8||05/23/2013|
R7. I have seen the ad on tv several times.
|by Anonymous||reply 9||05/23/2013|
The best part of the Microsoft Surface introductory commercial --
Those dancing hip-hop Catholic school girls!!
Here's a look behind-the-scenes:
|by Anonymous||reply 10||05/23/2013|
I believe these children are afflicted with St. Vitus' dance.
|by Anonymous||reply 11||05/24/2013|
There are new iPad commercials without any dancing at all...
|by Anonymous||reply 12||05/24/2013|
Windows $#@$(&^%%%## 8 is history...shortly.
|by Anonymous||reply 13||05/24/2013|
To be replaced by Windows 8.1 this fall :-P
|by Anonymous||reply 14||05/24/2013|
I'm sorry to see Microsoft drop the "Surface is a Percussion Instrument" ads. It was refreshing to see MS advertise a product based on its actual qualities, other than what a marketing person who had never used a computer imagined it to be.
I say that as one of the dozens of people who is sad that I can't use PowerPoint on my iPad.
It's particularly bad because I hadn't realized they still made PowerPoint.
|by Anonymous||reply 16||05/24/2013|
You can use iWorks Keynote however, r16.
It opens PowerPoint and you can save to PowerPoint.
Not a problem.
|by Anonymous||reply 17||05/24/2013|
But, r17, can it do cool drum rolls when you tap it on a table?
|by Anonymous||reply 18||05/24/2013|
Is that little girl at the very end of my link at r10 shooting a beav?
if so, eeeww.
|by Anonymous||reply 19||05/25/2013|
I finally started seeing this on TV... it's a great ad, imho.
|by Anonymous||reply 20||06/03/2013|
Check out this version of the Microsoft Surface spot, especially the end.
|by Anonymous||reply 21||06/03/2013|
I love Microsoft's new commercials. "We value your privacy" or something. Whatever could they mean...
|by Anonymous||reply 22||06/03/2013|
A great Google slam, aka The Great Satan, Inc.
|by Anonymous||reply 23||06/04/2013|
And this is their new ad against Siri/iPad:
|by Anonymous||reply 25||06/13/2013|
And here's a version of the same commercial in R25 that references Office:
|by Anonymous||reply 26||06/14/2013|
Huh. MS ads that don't suck. Who knew?
|by Anonymous||reply 27||06/14/2013|
I can't believe Tom Cruise would allow his daughter to pitch a product. This must be a bogus thread.
|by Anonymous||reply 30||06/14/2013|
Oh, who could forget this disaster:
|by Anonymous||reply 31||06/15/2013|
The latest ad... rips the iPad a new one:
|by Anonymous||reply 32||07/18/2013|
And another new ad, slamming the iPad:
|by Anonymous||reply 33||07/19/2013|
I'm surprised Suri hasn't sued already.
|by Anonymous||reply 34||07/19/2013|
You can't sue if it's true.
|by Anonymous||reply 35||07/19/2013|
and then there is this:
Microsoft Is Sitting On Six Million Unsold Surface Tablets
|by Anonymous||reply 36||07/19/2013|
R36, that's just the RT version (which can't install new desktop apps), which was arguably over-priced on release.
I have one of them, and it's thin and light and has full Office, and works well for what it is. I use it nearly every day, mostly as a Kindle, but also for games, Netflix, browsing, etc.
Now that they've cut the price down to where it should have been all along, and with Windows 8.1 coming out, and stronger "included" apps, they should be able to move more of them.
BTW, that "six million" figure is an uneducated guess, and isn't even remotely accurate from any of the other figures I can see.
|by Anonymous||reply 37||07/19/2013|
The latest ad pits the Surface against the iPad... another decent ad:
|by Anonymous||reply 38||08/07/2013|
Since the NSA, businesses are advised to dump the Windows OS - too many backdoor dirt roads.
|by Anonymous||reply 39||08/07/2013|
R39 is an idiot.
You're more secure/safe with Microsoft and Windows than you are with anything by Google, who has been data-mining your stuff like crazy since the beginning. Never mind Facebook. Or Twitter.
If you're on facebook, and/or twitter, and/or use Google products (like GMail, Google Drive, Google search, etc), then you're a complete hypocrite if you're complaining about Microsoft.
And Apple has cooperated every bit as much as Microsoft in any NSA queries. Don't kid yourself that that's not the case.
|by Anonymous||reply 40||08/07/2013|
Old competitors Apple and Microsoft are going to combine in the not too distant future as a strategy to crush Google which will continue to grow and enter new businesses with ever increasing revenue streams.
|by Anonymous||reply 41||08/07/2013|
iOS7 is already copying a lot from Windows Phone 8...
I wonder if WP8.1 is going to copy from iOS7 :-)
|by Anonymous||reply 42||08/07/2013|
Another great ad, pitting Win8 against iPads and such:
|by Anonymous||reply 43||08/19/2013|
No Siri in the ad at R43, but then, there didn't need to be.
|by Anonymous||reply 45||08/20/2013|
R43 if they were to compare a Win8 tablet against a MacBook Air, which is really what it's competing against, it would fair pretty poorly - even on price.
|by Anonymous||reply 46||08/20/2013|
Not even on price.
And some of the newer ultra-book Win8 machines run rings around the MacBook Air, imho. Thinner, lighter, faster, WITH a touch-screen, more apps, etc.
And the convertables all pound the hell out of the MacBook air, and are lots cheaper.
|by Anonymous||reply 47||08/20/2013|
until someone invents a touch screen that does not get all smeary when people put thier greasy fingers on it - I am sticking with a non touch screen laptop. Keep your rhino virus tyvm.
I wish apple would do the exact same ad but at the end have siri go "wow all that and no one is buying you, I wonder why"
|by Anonymous||reply 48||08/20/2013|
"I wonder why?"
Easy: Because people are sheep, slaves to Apple marketing, and prejudiced against Microsoft and unwilling to give them a chance because they care more about "cool" than functionality.
|by Anonymous||reply 49||08/20/2013|
nope - MS had the opportunity to crush the ipad and apple but they chose to position the device on the same level. Had they taken a loss on the first round of Windows RT tablets by selling low and had they offered the top app developers incentives to create apps for windows store - the windows RT tablet would have flown off the shelves. That coupled with a very poor sales showing of Windoes 8 the OS doomed it's launch.
The keyboards for the surface were 99 and 129 bucks respectivly and were a 10 dollar cost. The chargers is 50 for the travel and 79 for the rapid.
The very fact you could by a touch screen 11.6 inch laptop with a core i3 and full windows 8 (meaning you could install and run regular apps) for less than a 32 GB RT was ridiculous.
The 32 RT should have come out at 199 with touch keyboard. The same loss MS took when sellng the xbox 360 - the money is in market penetration. Instead they tried to compete in price with the ipad and now they are taking a loss in the billions.
|by Anonymous||reply 50||08/21/2013|
Yeah, I guess offering more power and functionality for the same price as an iPad was a HORRIBLE idea...
|by Anonymous||reply 51||08/21/2013|
what more power - chip for chip the nvidia is pretty much on par with a6. The ipad has the retina display versus the 1336x768 of an RT an oh a billion more apps. It is thinner, lighter and lasts much longer on a charge. I'm not saying the RT is bad..Hell I have one, but MS should have under cut Apple on price.
|by Anonymous||reply 52||08/21/2013|
More power = able to run two apps at once, ability to browse ANY site (even flash) without issues, skydrive integration for syncing with laptops/desktops ("it just works"), and the integrated keyboard/cover is pretty damn useful and cool. It also does handwriting recognition, has a file system, allows drag-and-drop from your network PC/Laptop using file manager, has a USB port, Micro-SD expansion...
And no, the iPad is not thinner, and is barely lighter (negligibly), and doesn't last THAT Much longer on a charge.
Yes, I agree, they SHOULD have priced it lower. But that's 20/20 hindsight talking. The fact is, it's a quality build, not meant to be a bargain basement device (that was SUPPOSED to be filled by other vendors... again, 20/20 hindsight here).
|by Anonymous||reply 53||08/21/2013|
Skydrive is on ipad too, and drop box and icloud and about a dozen other cloud services. Ever see a ipad work with a mac? Pretty much the same thing as win8/rt - it just works and I would argue better in a lot of ways. Yes the rt can run two apps at once...but would you? I have tried it..on such a low res it is not very useful other than a gee wiz factor. Bargain basement? even at 199 it would have been seen as a steal. That integrated keyboard cover? yeah that was waaaaay overpriced. 109 bucks for something that cost 16 dollars to make?
|by Anonymous||reply 54||08/21/2013|
I mentioned SkyDrive because of the things like favorites syncing, and settings syncing... which don't happen with drop box, etc. Skydrive is SO much more than drop box.
|by Anonymous||reply 55||08/21/2013|
The side-by-side apps thing gets way better in Win 8.1 ... having two apps sharing 50/50 screen works great, especially when you want to do things like reference a web page while composing an email, or view one email while composing another (two instances of email), or even see two web pages side-by-side. Try that on an iPad.
Other benefits, like Skype, are demonstrated in the YouTube ads linked above.
So yes, running more than one app at a time is very useful, and even more so in 8.1
The Kickstand also makes it a much better device to read Kindle books on ... I can read while eating out, just set it up and go. It's far more awkward on an iPad.
|by Anonymous||reply 56||08/21/2013|
except I hate kindle on my RT - it hangs constantly. I am not arguing the design or the functionality (icloud is pretty much skydrive for mac/ipad though)..MS did a lot of things right with RT..you don't have to sell me on it I have one. You can't argue the fact though. MS it taking a HUGE hit financially, partners are abandoning building RT devices. The money MS made on surface sales did not even cover the advertisting costs of the device.
|by Anonymous||reply 57||08/21/2013|
The original Kindle app was sucky (definitely a version 1.0), but the current Kindle app works great for me, and doesn't hang.
I had a few issues with one version a while back that would hang if there wasn't an internet connection (it had ONE book that, while downloaded, it seemed to insist on an internet connection to read). That was weird, but a subsequent update fixed it.
Also, after updating, always launch the app. It does some "finishing the update" things which require Wi-Fi, before it's ready for off-line use.
Other than that, sorry you're having trouble with it. But if you haven't tried it in a while, update it and try it again and see if you still have issues. If it's with one particular book, you might want to wipe it, and re-download it, to see if that fixes it.
And I'm not arguing the reality here. I'm saying this is all easy arm-chair quarterbacking with 20/20 hindsight. Their original plan made sense given the info at the time ... it just didn't work out that way.
|by Anonymous||reply 58||08/21/2013|