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Twinkies (the real ones) back on store shelves in July


Stand down Twinkies hoarders, you can start eating your secret stash.

Twinkies will hit store shelves nationally by late July, Michael Cramer, executive vice president of Hostess Brands LLC told NBC News on Thursday. "We expect to be making and selling in July," he said. "Probably the later half of the month before the product hits the stores."

All of the classic Hostess snack brands will return, some making their return in August and September. Hostess Donettes and some of the snack cakes will be among the first to return. And "Twinkies for sure," Cramer said.

In November, all 36 Hostess Brands, Inc., plants shut down after an extended stand-off with the Bakery, Confectionery, Tobacco Workers and Grain Millers International Union. That Hostess company has almost completely wound down its operations, selling its assets in pieces. The bulk of the Hostess Snacks brands the public knows best -- Twinkies, Cup Cakes, Ho Hos, Zingers, Ding Dongs and Suzy Q’s -- were purchased in April for $410 million by hedge funds Apollo Global Management and Metropoulos & Co. Other Hostess lines, such as Wonder bread, went to affiliates of Flowers Foods, while its Beefsteak bread brand was snatched up by Grupo Bimbo, S.A.B. de C.V.

It is the new company, Hostess Brands, LLC, that will start hiring this weekend to resume operations with 200 employees at the Dolly Madison Bakery in Columbus, Ga., one of the locations shuttered in November.

Besides the Georgia location, Hostess Brands, LLC also bought plants in Schiller Park, Ill.; Emporia, Kan.; Indianapolis, Ind.; and the Atwater Village section of Los Angeles, Cramer said. At least some of those will resume operations simultaneously with Georgia. Emporia, which is already hiring, according to listings on online job sites, will likely be among the reopened locations, he said. Corporate operations will be run out of Kansas City and Dallas.

As the hiring resumes, it will not be in conjunction with the unions, Cramer said. "We're sure not going to invite the unions in. We don't have to do it," he said. Though of course nothing prevents the workers from unionizing down the line, he said.

But when Twinkies return to the shelves after an absence of more than six months, it will find competition.

Flowers Foods, Inc., which purchased some of Hostess’ other assets, has its own Twinkies lookalikes. Its Blue Bird brand sells Bingles while its Mrs. Freshley label sells Dreamies cream-filled cakes. McKee Foods’ Little Debbie brand also makes its own Twinkies twin called a Cloud Cake. The name’s even trademarked.

A spokesman for Mexico-based Grupo Bimbo, the world’s largest bread baker and the owners of Sara Lee and Entenmann's brands in the United States, on Wednesday declined to say whether it was considering its own Twinkies competitor in the United States. But should Grupo Bimbo decide to jump into the fray, it has a pretty good options on hand.

Bimbo already makes a Twinkies lookalike in Mexico called Submarinos, which are available with vanilla, chocolate or strawberry filling. Bimbo Bakeries USA since 1997 has been importing strawberry-filled Submarinos into the United States under its Marinela brand catering to Hispanic customers. In 2012 it started importing the vanilla ones as well, a company spokesman said.

by Anonymousreply 904/26/2013

We just really wanted to screw over working people. Twinkie junkies, thank you for your help.

by Anonymousreply 104/25/2013

Twinkies are back! Minus all those icky union workers of course! American Freedom........from a living wage! America land of the free and the home of an increasing number of people that have to rely on government assistance to make ends meet!

by Anonymousreply 204/25/2013

"Real" Twinkies are banana cream-filled. The other stuff always was a poor replacement.

by Anonymousreply 304/25/2013

Well, so much for Chaz's 60 pound weight loss!

by Anonymousreply 404/25/2013


by Anonymousreply 504/25/2013

R3, those are the "original" ones, true, but they haven't been that way since, what, World War 2?

They've been vanilla ever since.

Though they did come out with a 'strawberry creme' filling for a while a decade or so ago I think.

by Anonymousreply 604/26/2013

As much as I know they are not healthy for you, I will eat a twinkie or chocolate cupcake to welcome them back on the scene.

Then continue on my non-processed foods lifestyle.

Re: Hostess Inc. unions - they shot themselves in the foot and killed their jobs.

by Anonymousreply 704/26/2013

It wasn't the Unions fault you know, it was those execs which bled the company dry.

Anyways, when they come back I'm buying them!

by Anonymousreply 804/26/2013

[quote]Re: Hostess Inc. unions - they shot themselves in the foot and killed their jobs.

Apparently you bought into the FOX News version of the story. I.E. the lie.

The problem wasn't unions or the workers. It was gross mismanagement and a deliberate driving of the company into the ground in order to make off with the employee's pensions. The wealthy robbed the poor.

by Anonymousreply 904/26/2013
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